Brand Copywriter & Content Executive in London

Brand Copywriter & Content Executive in London

London Full-Time 33750 - 41250 £ / year (est.) On-site
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At a Glance

  • Tasks: Create engaging content that brings the Hobbs brand to life across all channels.
  • Company: Join Hobbs, a fashion brand committed to creativity and inclusivity.
  • Benefits: Enjoy up to 70% discount, 28 days holiday, and wellness support.
  • Other info: Collaborative environment with opportunities for personal and professional growth.
  • Why this job: Shape the voice of a modern brand while developing your creative skills.
  • Qualifications: Passion for storytelling and experience in copywriting across various platforms.

The predicted salary is between 33750 - 41250 £ per year.

We are looking for a Brand Copywriter & Content Executive to help shape and deliver the Hobbs tone of voice across every customer touchpoint. Working closely with the Brand Creative Content & Social Media Manager, you'll create compelling content across digital and offline channels, from product copy and editorial features to email campaigns and social media. This is an exciting opportunity to play a key role in evolving the Hobbs brand, balancing its rich heritage with a fresh, modern perspective and creating content that inspires, engages and attracts customers.

Who you'll be:

  • You’ll be a creative and detail-oriented copywriter with a passion for fashion, storytelling and content creation.
  • Confident writing across multiple channels, you’ll have a strong understanding of brand tone of voice and know how to create engaging, customer-focused content that is both inspiring and commercially effective.
  • You’ll enjoy collaborating with a range of teams, bringing fresh ideas, cultural awareness and a keen eye for detail to everything you do.

What you'll do:

  • Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency, accuracy and high-quality copy.
  • Own the end-to-end product copy process, creating compelling and informative descriptions across apparel, footwear and accessories.
  • Write and maintain website content, including landing pages, category copy, campaign messaging and promotional content.
  • Create editorial and SEO-focused content that supports seasonal storytelling, styling inspiration and customer engagement.
  • Develop copy for email campaigns and support the creation of engaging organic social media content.
  • Generate trend-aware and culturally relevant content ideas that keep the brand feeling fresh, modern and connected to customers.
  • Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams to deliver integrated content and campaign activity.
  • Proofread and quality-check content across channels, ensuring all communications are accurate, on-brand and customer-focused.

What's in it for you?

It's not just what you can do for us. Throughout we will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

  • Generous colleague discount up to 70%
  • Up to 28 days holiday entitlement per annum
  • Financial and Wellbeing assistance
  • Enhanced Maternity package
  • Virtual GP service – unlimited access 24/7

About Us:

TFG London Inclusion and Diversity statement of commitment: At TFG London, we’re proud to be a Disability Confident and Ban the Box employer. We’re committed to creating an inclusive culture that welcomes, develops and celebrates diversity of backgrounds, experiences, ideas and perspectives. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.

Job Details:

  • Brand: Hobbs
  • Location: London
  • Department: Brand Creative
  • Vacancy Type: Permanent
  • Advertising Salary: Competitive plus benefits
  • Hours Per Week: 37

Brand Copywriter & Content Executive in London employer: The Foschini Group / TFG London

Hobbs London is an exceptional employer that prioritises the growth and development of its employees, offering a supportive work culture where collaboration and adaptability thrive. Located in the vibrant Westfield Stratford, our Supervisors play a crucial role in delivering outstanding customer experiences while enjoying benefits such as a generous clothing allowance, significant discounts, and comprehensive wellbeing support. Join us to be part of a brand that values diversity and empowers you to shape your career in a dynamic retail environment.

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Contact Details:

The Foschini Group / TFG London Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Brand Copywriter & Content Executive in London

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Foschini Group / TFG London and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Foschini Group / TFG London are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Foschini Group / TFG London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Foschini Group / TFG London. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Brand Copywriter & Content Executive in London

Copywriting
Content Creation
Brand Tone of Voice
SEO Knowledge
Email Campaign Development
Social Media Content Creation
Attention to Detail

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Foschini Group / TFG London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of The Foschini Group / TFG London:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Foschini Group / TFG London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at The Foschini Group / TFG London

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Foschini Group / TFG London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At The Foschini Group / TFG London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.