At a Glance
- Tasks: Create engaging content that brings the Hobbs brand to life across all channels.
- Company: Join a dynamic fashion brand committed to inclusivity and creativity.
- Benefits: Enjoy up to 70% discount, generous holiday, and career development opportunities.
- Other info: Collaborative environment with a focus on diversity and personal growth.
- Why this job: Be part of a team that shapes brand storytelling and connects with customers.
- Qualifications: Creative copywriter with a passion for fashion and strong storytelling skills.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Brand Copywriter & Content Executive to help shape and deliver the Hobbs tone of voice across every customer touchpoint. Working closely with the Brand Creative Content & Social Media Manager, you'll create compelling content across digital and offline channels, from product copy and editorial features to email campaigns and social media. This is an exciting opportunity to play a key role in evolving the Hobbs brand, balancing its rich heritage with a fresh, modern perspective and creating content that inspires, engages and attracts customers.
Who you'll be
You'll be a creative and detail-oriented copywriter with a passion for fashion, storytelling and content creation. Confident writing across multiple channels, you'll have a strong understanding of brand tone of voice and know how to create engaging, customer-focused content that is both inspiring and commercially effective. You'll enjoy collaborating with a range of teams, bringing fresh ideas, cultural awareness and a keen eye for detail to everything you do.
What you'll do
- Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency, accuracy and high-quality copy.
- Own the end-to-end product copy process, creating compelling and informative descriptions across apparel, footwear and accessories.
- Write and maintain website content, including landing pages, category copy, campaign messaging and promotional content.
- Create editorial and SEO-focused content that supports seasonal storytelling, styling inspiration and customer engagement.
- Develop copy for email campaigns and support the creation of engaging organic social media content.
- Generate trend-aware and culturally relevant content ideas that keep the brand feeling fresh, modern and connected to customers.
- Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams to deliver integrated content and campaign activity.
- Proofread and quality-check content across channels, ensuring all communications are accurate, on-brand and customer-focused.
What's in it for you?
It's not just what you can do for us. Throughout we will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service - unlimited access 24/7
About Us
TFG London Inclusion and Diversity statement of commitment: At TFG London, we're proud to be a Disability Confident and Ban the Box employer. We're committed to creating an inclusive culture that welcomes, develops and celebrates diversity of backgrounds, experiences, ideas and perspectives. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
Brand Copywriter and Content Executive in London employer: The Foschini Group / TFG London
At TFG London, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Brand Copywriter & Content Executive, you'll enjoy generous benefits such as up to 70% colleague discount, up to 28 days holiday, and comprehensive wellbeing support, all while having the opportunity to grow your career in a diverse and inclusive environment that values your unique contributions.
Contact Details:
The Foschini Group / TFG London Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Copywriter and Content Executive in London
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best work, especially pieces that reflect the brand tone of voice you're aiming for. Tailor it to highlight your storytelling skills and versatility across different channels.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or at events. Don't be shy about reaching out to current employees at Hobbs; they might give you insider tips or even refer you!
✨Tip Number 3
Prepare for interviews by researching Hobbs thoroughly. Understand their brand values, recent campaigns, and customer engagement strategies. This will help you demonstrate how you can contribute to evolving their brand voice.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Hobbs team. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Brand Copywriter and Content Executive in London
Some tips for your application 🫡
Know the Brand Voice:Before you start writing, get familiar with Hobbs' tone of voice. Dive into their website and social media to understand how they communicate. This will help you craft content that feels authentic and on-brand.
Tailor Your Application:Make sure your application reflects your understanding of the role. Highlight your experience in creating engaging content across different channels, and don’t forget to showcase your passion for fashion and storytelling!
Showcase Your Creativity:Include examples of your previous work that demonstrate your ability to create compelling copy. Whether it’s product descriptions or social media posts, let your creativity shine through to show us what you can bring to the table.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join the Hobbs team!
How to prepare for a job interview at The Foschini Group / TFG London
✨Know the Brand Inside Out
Before your interview, dive deep into Hobbs' brand identity. Familiarise yourself with their tone of voice, recent campaigns, and overall aesthetic. This will not only help you answer questions more effectively but also show your genuine interest in the brand.
✨Showcase Your Writing Skills
Prepare a portfolio that highlights your best copywriting work. Include examples that demonstrate your ability to write across different channels, such as product descriptions, social media posts, and email campaigns. Be ready to discuss your creative process and how you adapt your writing style to fit various brand voices.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated on projects. Highlight your communication skills and how you bring fresh ideas to the table while respecting others' input.
✨Stay Trend-Aware
Hobbs values content that is culturally relevant and trend-aware. Stay updated on current fashion trends and be prepared to discuss how you would incorporate these into your writing. Bring some ideas to the interview that reflect your understanding of the market and customer engagement.
