At a Glance
- Tasks: Lead and shape innovative marketing strategies for a premium fashion brand.
- Company: Join TFG London, a vibrant house of brands with a collaborative culture.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
- Other info: Be part of an inclusive team that values diversity and creativity.
- Why this job: Make a real impact in the fashion industry while developing your career.
- Qualifications: Proven experience in brand marketing within fashion or lifestyle sectors.
The predicted salary is between 43200 - 72000 € per year.
At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting!
At Phase Eight, we are looking for a Head of Brand Marketing to lead, shape and deliver a marketing strategy that strengthens the brand, attracts new customers and champions commercial growth.
What You'll Do- Define and deliver a customer‑led, insight‑driven marketing strategy that supports brand evolution and commercial goals.
- Spearhead the rollout of new brand positioning and identity across all channels and touchpoints.
- Manage the brand marketing budget and optimise channel mix across paid, owned and earned media.
- Develop annual and seasonal multi‑channel brand plans aligned with product launches and trading priorities.
- Report campaign and brand performance to executive leadership with clear insights and recommendations.
- Partner with retail, digital, concessions and international teams to deliver a consistent brand experience.
- Collaborate with creative teams and agencies to produce elevated campaign assets and always‑on content.
- Lead, develop and motivate a high‑performing brand marketing team.
- Ensure social, content and cultural insights shape marketing activity and maintain brand relevance.
- Champion the customer perspective and ensure decisions are grounded in insight and cultural awareness.
You’ll be an experienced brand marketing leader with a strong background in premium or contemporary fashion or lifestyle brands. You bring a blend of strategic thinking, creative instinct and commercial awareness, with a proven track record of delivering marketing strategies that drive both brand impact and business results.
You understand how fashion marketing continues to evolve, balancing traditional channels with content-led storytelling, social engagement and meaningful partnerships. You’re confident using insight and data to guide decisions while maintaining a strong creative point of view.
You’re also an inspiring and collaborative leader who enjoys working cross-functionally and building strong relationships across creative, retail, e-commerce and product teams.
What’s in it for you?It's not just what you can do for us. Throughout we will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service – unlimited access 24/7
If you are excited by the opportunity to shape Phase Eight's future as the destination for dressing up then we want to hear from you.
At TFG London, we're proud to be a Disability Confident and Ban the Box employer. We’re committed to creating an inclusive culture that welcomes, develops and celebrates diversity of backgrounds, experiences, ideas and perspectives. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
Head of Brand Marketing employer: The Foschini Group / TFG London
At TFG London, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As the Head of Brand Marketing, you will not only lead innovative marketing strategies for our esteemed brands but also benefit from generous discounts, extensive holiday entitlement, and comprehensive wellbeing support. With a commitment to professional growth and a collaborative environment, TFG London is an exceptional employer for those looking to make a meaningful impact in the fashion industry.
Contact Detail:
The Foschini Group / TFG London Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your passion for brand marketing shine through. Share your ideas and insights about the industry – it’ll make you memorable!
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and brand positioning. Bring your thoughts on how you could contribute to their marketing strategy. This shows you’re not just interested in the role, but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Phase Eight shine through! We want to see how much you love the brand and how you can contribute to its evolution. Share any personal experiences or connections you have with our products.
Be Insight-Driven:Make sure to highlight your ability to use insights and data in your marketing strategies. We’re looking for someone who can back up their ideas with solid reasoning, so don’t shy away from sharing examples of how you've done this in the past.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Head of Brand Marketing role. We want to see how your unique skills align with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at The Foschini Group / TFG London
✨Know the Brand Inside Out
Before your interview, dive deep into TFG London's brands, especially Phase Eight. Understand their current marketing strategies, recent campaigns, and brand positioning. This knowledge will help you demonstrate your passion and show how you can contribute to their vision.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've defined and delivered successful marketing strategies in the past. Highlight your experience with customer-led insights and how they shaped your decisions. This will illustrate your ability to align with their goals of brand evolution and commercial growth.
✨Be Ready to Collaborate
TFG London values cross-functional teamwork, so come prepared with examples of how you've successfully partnered with different teams. Discuss how you’ve worked with creative, retail, and digital teams to create a consistent brand experience, showcasing your collaborative spirit.
✨Demonstrate Your Leadership Style
As a potential leader, be ready to talk about how you motivate and develop high-performing teams. Share your approach to leadership and how you inspire creativity and innovation within your team, aligning with their goal of building strong relationships across various departments.
