At a Glance
- Tasks: Create engaging content that brings the Hobbs brand to life across all channels.
- Company: Join a fashion-forward team at Hobbs, known for its rich heritage and modern flair.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
- Other info: Collaborative environment with a commitment to diversity and personal growth.
- Why this job: Be a key player in evolving a beloved brand while developing your creative skills.
- Qualifications: Passionate about storytelling with strong copywriting skills and a keen eye for detail.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Brand Copywriter & Content Executive to help shape and deliver the Hobbs tone of voice across every customer touchpoint. Working closely with the Brand Creative Content & Social Media Manager, you'll create compelling content across digital and offline channels, from product copy and editorial features to email campaigns and social media. This is an exciting opportunity to play a key role in evolving the Hobbs brand, balancing its rich heritage with a fresh, modern perspective and creating content that inspires, engages and attracts customers.
Who you'll be
You’ll be a creative and detail-oriented copywriter with a passion for fashion, storytelling and content creation. Confident writing across multiple channels, you’ll have a strong understanding of brand tone of voice and know how to create engaging, customer-focused content that is both inspiring and commercially effective. You’ll enjoy collaborating with a range of teams, bringing fresh ideas, cultural awareness and a keen eye for detail to everything you do.
What you'll do
- Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency, accuracy and high-quality copy.
- Own the end-to-end product copy process, creating compelling and informative descriptions across apparel, footwear and accessories.
- Write and maintain website content, including landing pages, category copy, campaign messaging and promotional content.
- Create editorial and SEO-focused content that supports seasonal storytelling, styling inspiration and customer engagement.
- Develop copy for email campaigns and support the creation of engaging organic social media content.
- Generate trend-aware and culturally relevant content ideas that keep the brand feeling fresh, modern and connected to customers.
- Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams to deliver integrated content and campaign activity.
- Proofread and quality-check content across channels, ensuring all communications are accurate, on-brand and customer-focused.
What’s in it for you?
It’s not just what you can do for us. Throughout we will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service - unlimited access 24/7
About Us
TFG London Inclusion and Diversity statement of commitment: At TFG London, we’re proud to be a Disability Confident and Ban the Box employer. We’re committed to creating an inclusive culture that welcomes, develops and celebrates diversity of backgrounds, experiences, ideas and perspectives. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
Brand Copywriter and Content Executive employer: The Foschini Group / TFG London
At TFG London, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Brand Copywriter & Content Executive, you'll enjoy generous benefits such as up to 70% colleague discount, extensive holiday entitlement, and comprehensive wellbeing support, all while contributing to a brand that values diversity and inclusion. With ample opportunities for professional growth and development, you will be empowered to shape your career in a dynamic environment that celebrates fresh ideas and cultural awareness.
Contact Details:
The Foschini Group / TFG London Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Copywriter and Content Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your portfolio! Make sure you have a well-organised collection of your best work ready to share. Tailor it to highlight your skills in brand tone and storytelling, just like Hobbs does.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Be ready to discuss how your creative ideas can align with Hobbs' vision and contribute to their brand evolution.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Brand Copywriter and Content Executive
Some tips for your application 🫡
Show Your Creative Flair:When applying, let your creativity shine through! Use engaging language and showcase your unique writing style. Remember, we want to see how you can embody the Hobbs tone of voice in your application.
Tailor Your Content:Make sure to customise your application for the Brand Copywriter & Content Executive role. Highlight your experience with fashion and storytelling, and demonstrate how your skills align with our brand's vision and values.
Be Detail-Oriented:Proofread your application carefully. We’re looking for someone who pays attention to detail, so make sure there are no typos or errors. A polished application reflects your commitment to high-quality content!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Hobbs!
How to prepare for a job interview at The Foschini Group / TFG London
✨Know the Brand Inside Out
Before your interview, dive deep into Hobbs' brand identity. Familiarise yourself with their tone of voice, recent campaigns, and product lines. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Showcase Your Writing Skills
Prepare a portfolio that highlights your best copywriting work. Include examples that demonstrate your ability to write across different channels, such as social media posts, email campaigns, and product descriptions. Be ready to discuss your creative process and how you adapt your writing style to fit various tones.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated on projects. Highlight your ability to bring fresh ideas to the table and how you’ve contributed to team success in previous roles.
✨Prepare for Trend Discussions
Stay updated on current fashion trends and cultural movements. Be prepared to discuss how these trends can influence content creation for Hobbs. Showing that you can generate relevant and engaging content ideas will set you apart as a candidate who understands the market.
