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- Tasks: Manage and activate partnerships for WSL Football, ensuring successful delivery and engagement.
- Company: Join WSL Football, a pioneering entity transforming women's football in England.
- Benefits: Enjoy a vibrant work culture, opportunities for growth, and the chance to impact women's sports.
- Why this job: Be part of a revolutionary movement in women's football, driving change and innovation.
- Qualifications: Strong relationship management skills and experience in partnership activation are essential.
- Other info: Located in Central London, WSL Football values diversity and welcomes all applicants.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the WSL – Partnerships Manager role at The Football Association
Join to apply for the WSL – Partnerships Manager role at The Football Association
Join WSL Football on a new and exciting chapter…
The Women\’s Super League Football Limited (WSL Football) was established on 12th August 2024, after approval from all 23 clubs across the Barclays Women\’s Super League (BWSL), Barclays Women\’s Super League 2 (BWSL2) and the Subway Women\’s League Cup. This means that for the first time ever in English women\’s club football, there is an independent entity charged with growing both leagues on behalf of its member clubs, with each club acting as shareholders in the new company.
The incorporation of WSL Football marks the beginning of a new era for women\’s professional football in England. Led by our CEO Nikki Doucet, the new company is founded on a new vision and mission to transform women\’s football by building the most distinctive, competitive and entertaining women\’s football club competition in the world for the players and fans of today and tomorrow.
Women\’s football in England has witnessed unprecedented growth in recent years, marked by increased fan engagement, rising attendance at matches, and a surge in participation at all levels. WSL Football is fiercely committed to building on this momentum by creating a thriving landscape which prioritises the welfare and development of players, fosters and excites a vibrant fan community, and nurtures the sport\’s growth.
To support the team on this exciting next stage of transformational growth, WSL Football are searching for a Partnerships Manager who will play a leading role in managing and activating WSL Football\’s growing roster of commercial partners.
Key accountabilities:
- Overall responsibility for the management and delivery of a selection of WSL\’s Football commercial partners.
- Liaising with internal (Performance Development, League Operations, Broadcast, Partnerships, Marcomms and Content) and external teams (Clubs and agencies) to ensure successful rights delivery, including trouble shooting any delivery issues.
- Where relevant, lead on the delivery and implementation of partner technology solutions – working with internal teams and Clubs to achieve partnership objectives. This includes, but is not limited to:
- Understanding Club feedback regarding successes and challenges related to league provided technology solutions.
- Creation of forums for shared learnings, best practice and optimal use of technology.
- Working with 3rd party applications to ensure Clubs are serviced as best as possible.
- Bringing together all parties to explore new solutions that can benefit key WSL Football stakeholders.
What are we looking for?
Essential for the role:
- Excellent relationship and stakeholder management skills at all levels.
- Ability to understand brand objectives to shape partnership strategies that deliver both Return on Investment (ROI) and Return on Objectives (ROO).
- Proven experience in leading and developing partner activation plans and campaigns.
- Proven experience in sponsorship programme creation and sale/negotiation.
- Experience working with cross-functional project teams.
- Outside of the box thinking and an ability to challenge convention to drive projects end-to-end from concept to creation.
- Digital native.
- Proven experience of working with commercial contracts and legal teams.
- Ability to blend creativity with commerciality and prioritise key revenue driving or value additive activity for WSL Football and our Partners.
- Proven experience in managing and supporting direct reports and channelling their professional growth.
- Skills and experience of working alongside Marketing, Content, Brand and Communications.
- Strategic thinker able to consider wider and longer-term impacts.
- A desire to learn and continuously improve, ensuring the Commercial & Partnerships team is seen at the forefront of innovation.
- Experience of sponsorship research and insight measurement.
- Interest and knowledge of sport and sponsorship markets.
Beneficial to have:
- Relevant qualification/degree.
- Interest and knowledge of women\’s football.
- Understanding of digital marketing landscape.
- Experience of working with broadcasters and the media.
- Experience working on hardware or performance sports partnerships.
- Experience using MacBook\’s/iPads for work, and a passion for tech, as well as sports.
- Strong presentation and reporting skills.
Living the values through our behaviours:
- FOR THE LOVE OF THE WOMEN\’S GAME – Every decision we make drives the growth, quality, and impact of women\’s football for future generations.
- GREATNESS NEVER SETTLES – We have the relentless drive to keep the women\’s game, growing, and reaching for more. We have the courage to push boundaries, innovate boldly and continuously rewrite the playbook.
- FIND A WAY TO WIN, TOGETHER – We move as one – lifting each other up and having each other\’s backs. Together, we unite players, clubs, fans, and communities to achieve greatness.
- CHAMPION THE FEMALE ATHLETE, ON AND OFF THE PITCH – We celebrate and support female athletes, empowering them to shine in their football careers and beyond.
- PUT FANS IN THE FRONT ROW – Fans are the VIPs at the heart of our game. We must thrill, inspire, and connect with them to build lifelong loyalty.
Please note that the WSL Football office is based in Farringdon in Central London. To find out more details about the organisation, please click here to be directed to the WSL Football website.
WSL Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of WSL Football\’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Business Development and Sales
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WSL Football - Partnerships Manager employer: The Football Association
Contact Detail:
The Football Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land WSL Football - Partnerships Manager
✨Tip Number 1
Network with professionals in the sports and partnerships industry. Attend events, webinars, or workshops related to women's football and sports marketing to meet potential contacts who can provide insights or even refer you to opportunities.
✨Tip Number 2
Stay updated on the latest trends in women's football and sponsorship markets. Follow relevant news outlets, blogs, and social media channels to understand what brands are doing in this space, which will help you speak knowledgeably during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful partnership activations you've been involved in. Highlight your role in these projects and the impact they had on brand objectives, as this will demonstrate your capability to drive value for WSL Football's partners.
✨Tip Number 4
Familiarise yourself with WSL Football's mission and values. Understanding their commitment to growing women's football and how they engage with fans will allow you to align your answers and show that you're a great cultural fit for the team.
We think you need these skills to ace WSL Football - Partnerships Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Partnerships Manager role at WSL Football. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in partnership management, stakeholder engagement, and commercial strategy. Use specific examples that demonstrate your achievements and how they relate to the role.
Write a Tailored Cover Letter: In your cover letter, express your passion for women's football and how you can contribute to WSL Football's mission. Highlight your understanding of brand objectives and your ability to drive impactful activation programmes.
Showcase Your Knowledge: Demonstrate your knowledge of the women's football landscape and the sponsorship market in your application. Mention any relevant trends or insights that could benefit WSL Football and show that you're proactive in staying informed.
How to prepare for a job interview at The Football Association
✨Know Your Partnerships
Familiarise yourself with the current commercial partners of WSL Football. Understand their objectives and how they align with the league's vision. This will help you demonstrate your ability to manage and activate partnerships effectively.
✨Showcase Your Stakeholder Management Skills
Prepare examples that highlight your experience in managing relationships with various stakeholders. Be ready to discuss how you've successfully navigated challenges and delivered results in previous roles.
✨Demonstrate Creativity and Innovation
Think outside the box when discussing potential activation plans for partners. Share ideas that blend creativity with commerciality, showing how you can drive value for both WSL Football and its partners.
✨Understand the Women's Football Landscape
Research the growth and current trends in women's football, especially in England. Being knowledgeable about the sport will not only impress your interviewers but also show your genuine interest in contributing to its development.
