At a Glance
- Tasks: Lead exciting communications campaigns and engage with media to promote WSL Football.
- Company: Join a dynamic team at the heart of WSL Football in London.
- Benefits: Full-time role with opportunities for travel and flexible working hours.
- Other info: Collaborate with top clubs and stakeholders in a fast-paced environment.
- Why this job: Make an impact in women's football and grow your media network.
- Qualifications: Extensive media communications experience and a passion for sports.
The predicted salary is between 40000 - 50000 £ per year.
Reporting directly to the Head of Communications, you will work in a fast-paced environment within the Marketing Communications team, collaborating closely with marketing and content colleagues to deliver best-in-class communications campaigns. You will help grow the profile and protect the reputation of WSL Football and collaborate with internal departments such as our league & performance development team, broadcast colleagues, operations, and partnerships teams to devise and deliver strategic communications plans.
Additionally, you will work closely with WSL Football's retained PR agency, lead relations with a wide range of recognisable clubs across the country, and work with a high-calibre roster of partners while helping to deliver an effective press office function. The role requires a proactive, strategic thinker who enjoys engaging with media and is focused on generating coverage and making new contacts. It is a full-time permanent role, based in London, requiring the candidate to be in our Farringdon office two days a week and work on call, with occasional out-of-hours work and domestic travel.
Responsibilities:- Proactively promote and protect the reputation of WSL Football within the media.
- Design, manage, co-ordinate and deliver integrated communications plans, PR campaigns, and one-off stories.
- Lead communications for BWSL and BWSL2 media days, the secondary competition, and the Play-Off.
- Play a central role within the integrated marcomms team to promote the league across owned and earned channels.
- Manage incoming media requests, drafting statements and briefing media.
- Build effective and trusted relationships with the BWSL and BWSL2 club communications teams.
- Develop and maintain trusted working relationships with key internal and external stakeholders.
- Collaborate effectively with internal departments to generate coverage and achieve joint organisational goals.
- Produce media materials including press releases and briefing documents.
- Provide regular out-of-hours media support for urgent media enquiries.
- Work closely with WSL Football's retained PR agency.
- Execute additional tasks as required to meet Women's Super League Football's changing priorities.
- Comply with all company policies and procedures to ensure the highest standards of health, safety, and well-being are maintained.
- Extensive experience in media communications.
- Proven track record in creating and delivering communications strategies.
- Good media contacts book with a strong desire to grow it.
- Excellent experience of dealing with a broad range of media.
- Experience of delivering integrated marcomms and PR campaigns with excellent results.
- Capable of managing communications issues.
- Experience of working with senior executives and talent.
- Operating within a multiple internal and external stakeholder environment.
- Flexible approach to working hours.
- Excellent verbal and non-verbal communication skills.
- Excellent writing skills and the ability to write to deadline.
- Able to conduct UK travel if required.
- Knowledge of the WSL Football brand.
- Knowledge of professional sport and football's structures.
- Over five years' experience within Communications (high-level experience advantageous).
- Experience of working with an agency.
- Understanding of digital communications and other promotional new media platforms.
WSL Football - Communications Manager employer: The Football Association
As a leading organisation in the world of women's football, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. Located in the vibrant heart of London, our team enjoys not only competitive benefits but also ample opportunities for professional growth and development, making it an ideal environment for passionate individuals eager to make a meaningful impact in sports communications.
StudySmarter Expert Advice🤫
We think this is how you could land WSL Football - Communications Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Football Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Football Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Football Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Football Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace WSL Football - Communications Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Football Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Football Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Football Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Football Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Football Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Football Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
