At a Glance
- Tasks: Lead high-profile marketing campaigns and engage with clubs, partners, and broadcasters.
- Company: Join the dynamic Women’s Super League Football team in Central London.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Flexible environment with a focus on developing talent and high-performance teams.
- Why this job: Make a real impact at the intersection of sport, culture, and entertainment.
- Qualifications: Proven creative leader with experience in brand positioning and paid media strategy.
The predicted salary is between 55000 - 65000 £ per year.
This is a significant leadership role in the marketing team. The Senior Marketing Manager will lead a cross‑agency team to deliver high‑profile marketing campaigns supported by growing paid media investment, expanding and engaging our fanbase. The role provides creative autonomy and involves working closely with clubs, clubs' partners and broadcasters to produce culturally relevant, high‑impact marketing initiatives that intersect sport, entertainment and culture.
Responsibilities
- Lead the season‑long campaign and paid media plan, including the three marquee moments of the season (September launch, January back‑to‑football, and May end‑of‑season).
- Champion the brand positioning (New Wave Football) and creative platform internally, ensuring all work reflects the brand’s values.
- Manage a cross‑functional internal team (Content, Comms, Partnerships, Broadcast) and coordinate with external creative agencies to deliver cohesive campaigns.
- Oversee the paid media strategy for the season, including relationship management with paid media agencies and ROI optimisation.
- Co‑ordinate the Ocean Outdoor partnership and other centralised marketing services for 26 clubs, driving attendance, revenue and fan experience growth.
- Act as the brand guardian for WSL Football, maintaining adherence to brand guidelines and leading design and toolkit evolution.
- Serve as the key marketing point of contact for selected commercial and broadcast partners.
- Lead the marketing activation for flagship events such as the Subway Women’s League Cup and the Mercedes‑Benz Play‑Off.
- Track, report and manage the overall marketing budget.
- Manage two direct reports: a Marketing Manager and a Marketing Coordinator.
- Execute additional tasks to meet Women’s Super League Football’s changing priorities and support organisational policy compliance.
- Maintain a safe environment by completing required DBS checks and adhering to health and safety policies.
Qualifications
- Proven creative leader with a strong point of view, capable of originating and delivering stand‑out campaigns.
- Experience building and executing brand positioning and creative platforms across an integrated marketing mix.
- Flair for turning insight and audience understanding into brave, creative ideas.
- Deep expertise in paid media strategy and activation, balancing creativity and effectiveness.
- Exceptional brief writing skills, setting inspiring creative direction and clear guardrails for agencies and teams.
- Comfortable leading at pace in complex environments, orchestrating multiple agencies and cross‑functional teams under pressure.
- Strong collaborator with the ability to influence senior stakeholders and engage clubs, partners and broadcasters.
- Ability to create inclusive, emotionally engaging fan and event experiences.
- Confidence as a brand guardian, protecting consistency while evolving the brand strategically.
- Experience managing significant budgets, tracking and reporting performance clearly.
- People‑leadership skills, invested in developing talent and building high‑performance teams.
- Digitally literate with high proficiency in Microsoft Office and curiosity about relevant AI platforms.
- Flexible and adaptable, comfortable with the rhythm and unpredictability of elite sport, live events and cultural moments.
Preferred Experience
- Experience in women's sport, football or challenger sports properties.
- Track record of working at the intersection of sport, culture and entertainment, with an instinct for emerging trends.
- Experience delivering or shaping centralised services that enable clubs or partners to execute consistently.
- Exposure to event‑led marketing, using live occasions to grow brand and fan engagement.
- Experience leveraging marketing platforms and plans of partners and broadcasters to achieve collective ambitions.
The Women’s Super League Football office is based in Farringdon, Central London. The position operates under a hybrid working model, requiring a mix of office presence and remote work in alignment with team needs.
Senior Marketing Manager employer: The Football Association
As a Senior Marketing Manager at the Women’s Super League Football, you will thrive in a dynamic and inclusive work environment that champions creativity and collaboration. With a strong focus on employee growth, the company offers opportunities to lead high-profile marketing campaigns while working closely with diverse teams and partners in the heart of Central London. Enjoy the unique advantage of a hybrid working model that promotes work-life balance, alongside the chance to make a meaningful impact in the world of women's sport.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best marketing campaigns and achievements. This is your chance to showcase your creative flair and strategic thinking, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand positioning and think about how you can contribute to their goals. Tailor your responses to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Show Your Creative Side:As a Senior Marketing Manager, we want to see your flair for creativity! Make sure your application reflects your unique ideas and how you've turned insights into standout campaigns. Don’t hold back on showcasing your innovative thinking!
Tailor Your Application:We love it when applicants take the time to tailor their applications. Highlight your experience in leading cross-functional teams and managing significant budgets, and connect your past roles to the responsibilities outlined in the job description. It shows us you’re serious about this role!
Be Clear and Concise:When writing your application, clarity is key! Use straightforward language to convey your achievements and experiences. We appreciate well-structured applications that make it easy for us to see how you fit the bill for this leadership role.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of the StudySmarter team!
How to prepare for a job interview at The Football Association
✨Know Your Campaigns Inside Out
Before the interview, dive deep into the marketing campaigns that have made waves in women's sport, especially in football. Be ready to discuss how you would lead a season-long campaign and what creative strategies you would employ for key moments like the September launch or the January back-to-football.
✨Showcase Your Leadership Style
This role is all about leading cross-functional teams, so be prepared to share examples of how you've successfully managed teams in the past. Highlight your people-leadership skills and how you’ve developed talent within your teams, ensuring everyone is aligned with the brand's values.
✨Demonstrate Your Creative Vision
Bring your creative flair to the table! Discuss how you turn insights into bold marketing ideas. Prepare to present a brief or concept that showcases your ability to set inspiring creative direction while maintaining brand consistency as a guardian of the New Wave Football identity.
✨Be Data-Driven Yet Creative
Since this role involves managing significant budgets and optimising ROI, be ready to talk about your experience with paid media strategy. Share specific examples of how you've balanced creativity with effectiveness in past campaigns, and how you track and report performance to stakeholders.
