At a Glance
- Tasks: Lead the video content strategy for England's national football team and inspire creativity.
- Company: Join The FA, a dynamic organisation at the heart of English football.
- Benefits: Enjoy competitive salary, free lunches, event tickets, and hybrid working options.
- Other info: Work in unique spaces under Wembley Stadium with excellent career growth opportunities.
- Why this job: Make an impact in sports media while telling captivating stories that engage fans.
- Qualifications: Experience in video production and a passion for creative storytelling required.
The predicted salary is between 42000 - 84000 £ per year.
Senior Content Manager - England to lead the England national football team\'s video content strategy across owned (app/web) and operated (social media) channels. Craft and execute a dynamic, phased video content strategy that captivates the audience and tells compelling stories from England\'s senior and development teams, driving commercial growth.
Responsibilities- Lead on England\'s video strategy: set and improve standards, drive creativity; ensure all video content adheres to brand guidelines, quality standards, and platform-specific requirements.
- Manage and mentor a team of direct reports, overseeing performance and development.
- Develop and execute the comprehensive video plan for owned platforms, aligning with overall business objectives through audience growth, engagement and retention goals.
- Monitor the performance of video content, using data and audience feedback to inform decision-making.
- Drive innovation to increase the scope, volume and quality of video at significant milestone events and during international tournaments.
- Collaborate with colleagues across Strategy and Operations, Broadcast, Marketing and Digital Technology teams to align on strategy, resourcing and deliverables.
- Understand and recognise the role of content in driving commercial growth for The FA, employing strategies and tactics that drive such outcomes (e.g. revenue generation and data acquisition).
- Oversee budget utilisation, ensuring resources are used in a strategic and well-planned way.
- Manage relationships with external suppliers, production companies and freelance talent, where required.
- Continually develop a network of creative vendors and suppliers to support the creation of innovative output.
- Communicate industry trends and share best practices across the department.
- Execute additional tasks as required to meet the FA\'s changing priorities.
- Comply with all company policies and procedures to ensure the highest standards of health, safety, and well-being.
- As part of The FA\'s commitment to a safe environment, every employee will be required to complete a DBS check. The level of the check will be based on the activity of the role and in line with legislation and government guidance.
Essential for the role:
Knowledge- Technical specifications, best practices, and audience consumption across owned and operated platforms.
- Current trends in digital storytelling, mobile video consumption, and the evolving landscape of owned & operated platforms, including commercialisation.
- Willingness to innovate and embrace new technology/emerging trends/AI to enhance creative content.
- Previous experience in a role that required a balance of creative direction and strategic, data-driven decision-making for video content.
- Proven track record of managing a full video production lifecycle, from ideation through to final delivery.
- An in-depth understanding of capturing content with sporting teams/talent (clubs, rightsholders, broadcasters).
- Demonstrable experience in managing and mentoring creative teams, fostering a collaborative and innovative environment.
- Evidence of an existing network of creative vendors/suppliers/individuals that can enhance the creative and production values of video content.
- Expertise in producing highly engaging video content.
- Lead multi-platform video content strategies.
- Driving creativity across multi-functional channels (both owned and operated).
- Strong project management and organisational skills.
- Excellent communicator able to build and manage relationships with a broad range of stakeholders and communicate creative concepts clearly.
- Good analytical skills, able to use performance metrics and user data to inform content strategy and optimise video output.
- Highly creative, passionate about content and standards.
- Microsoft 365.
- Asana/Trello/comparable work management tools.
- Familiarity with editing suites (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics software (e.g., After Effects). Able to direct an editor and provide timely, detailed feedback.
- Video analytics tools (e.g., YouTube Analytics, in-app analytics dashboards).
- Video content management systems for uploading, organising, and publishing content.
- Understanding of audience acquisition, retention, and community-building strategies specific to video content.
- Direct experience working with app-based content delivery and understanding the user experience within owned platforms.
- Evidence of driving commercial growth/returns through content production, such as through paid memberships or licensing.
We offer unique office spaces under Wembley National Stadium and access to St. George\'s Park in Staffordshire. We provide a competitive salary and opportunities to grow, plus a range of benefits including:
- Event day tickets at Wembley Stadium and regular internal events to support wellbeing.
- Free, nutritious lunches at Wembley Stadium and St. George\'s Park.
- Free private medical cover.
- Contributory pension scheme.
- 25 days annual leave (full-time), additional volunteering days, and a hybrid working model.
For more information on working at The FA, visit our FA Careers page. The role currently operates in a hybrid model with part on-site and part remote work. The contractual location is listed on the FA Careers page.
We are an equal opportunities employer and promote inclusion and diversity. If you have accessibility requirements, please mention them in your application. DBS check will be completed as part of the safeguarding process.
Seniority level- Mid-Senior level
- Contract
- Marketing, Public Relations, and Writing/Editing
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#J-18808-LjbffrSenior Creative Content Manager - England in London employer: The Football Association
The FA is an exceptional employer, offering a vibrant work culture that fosters creativity and innovation in the heart of England's football scene. With unique office spaces under Wembley National Stadium and access to St. George's Park, employees enjoy a competitive salary, comprehensive benefits including free lunches and private medical cover, and ample opportunities for professional growth and development. The hybrid working model and commitment to inclusion and diversity further enhance the appeal of joining our dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Content Manager - England in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Football Association and show them what you can bring to the table.
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We think you need these skills to ace Senior Creative Content Manager - England in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Football Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at The Football Association
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At The Football Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
