Marketing Manager, England (Digital Products)

Overview

The FA are excited to be searching for a Marketing Manager to join the team. We are looking for a data-driven and fan-centric Marketing Manager to drive growth, engagement and revenue across England\’s digital products – including a brand-new membership proposition and England Teams app.

This is a pivotal moment for our England teams: record levels of fan engagement, major tournament success, and a home Euros on the horizon. These new digital platforms will transform how we connect with England fans, offering enhanced experiences and membership benefits.

You will sit at the heart of this transformation, driving acquisition, engagement and retention, while collaborating with colleagues and external partners to deliver campaigns that cut through and deliver measurable impact.

What you\’ll be doing

• Develop and deliver the go-to-market strategies for the England app and membership proposition.
• Define and implement performance marketing plans focused on acquisition, engagement, and retention.
• Lead end-to-end, integrated campaign development across digital, content, CRM, commercial, and paid media.
• Oversee creative development and content planning in collaboration with internal teams. Develop briefs and work with creative agencies to develop creative campaigns and assets, driving awareness, engagement and conversion.
• Own all brand touchpoints for the app and membership, ensuring they are effectively represented across the England ecosystem, from website to store to events.
• Monitor campaign performance and membership/app metrics, identifying opportunities to optimise activity. Work closely with the digital, CRM and membership teams to use insights and data to inform decision-making, audience targeting and content planning.
• Manage budgets effectively to drive efficiencies and to ensure return on investment.
• Regularly report to FA leadership teams and represent the marketing team to external partners and committees.
• Act as a brand guardian and ensure correct branding across internal and external executions, including working with third-party stakeholders.
• Be a champion for fan engagement, the app and England\’s membership proposition. Work closely with internal teams to ensure integrated delivery.
• Manage relationships with external agencies and partners to maximise campaign impact.
• Provide regular reporting and insight to stakeholders on performance against KPIs.
• Execute additional tasks as required to meet the FA\’s changing priorities.
• Comply with all company policies and procedures to ensure the highest standards of health, safety, and well-being.
• As part of the FA\’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What we\’re looking for

Essential for the role:

• Proven experience in digital product marketing, ideally within sports, entertainment, or consumer products.
• Strong track record of driving acquisition, engagement, and retention through multi-channel campaigns.
• Strong understanding of the digital marketing mix: CRM, lifecycle marketing, paid acquisition, and app store optimisation.
• Excellent stakeholder management and collaboration skills – able to work across multiple teams and partners, and independently when required.
• Strong strategic and creative thinking, with the ability to translate insight into impactful campaigns.
• Confident project manager with excellent organisational skills and attention to detail.
• Data-driven with the ability to analyse and present results effectively.
• Ability to work under tight deadlines in a high-pressure environment.
• A passion for football and an understanding of fan engagement trends.

Beneficial to have:

• A self-starter who thrives in a fast-paced, collaborative environment.
• Someone comfortable taking ownership of projects and delivering measurable results.
• A creative and strategic marketer who\’s excited to shape the future of digital fan engagement for England.

What\’s in it for you?

We are committed to ensuring everyone can flourish in their roles. The FA offers unique office spaces under the arch of Wembley Stadium and access to St. George\’s Park in Staffordshire, plus a competitive salary and a range of benefits including:

• Access to event day tickets at Wembley Stadium and regular internal events; support for mental health and well-being.
• Free lunches at Wembley Stadium and St. George\’s Park.
• Free private medical cover.
• Contributory pension scheme.
• 25 days annual leave (plus additional leave and volunteering days for full-time contracts).
• Hybrid working model with flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page. The contractual location of this role is listed there. The FA is an equal opportunities employer and welcomes applicants from all backgrounds. DBS checks may be required based on the role.