At a Glance
- Tasks: Lead high-profile marketing campaigns and engage our fanbase through creative initiatives.
- Company: Join the Women’s Super League Football, a leader in sports marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on developing talent and building high-performance teams.
- Why this job: Make an impact at the intersection of sport, culture, and entertainment.
- Qualifications: Proven creative leader with experience in brand positioning and paid media strategy.
The predicted salary is between 55000 - 65000 £ per year.
This is a significant leadership role in the marketing team. Senior Marketing Manager will lead a cross‑agency team to deliver high‑profile marketing campaigns supported by growing paid media investment, expanding and engaging our fanbase. The role provides creative autonomy and involves working closely with clubs, clubs' partners and broadcasters to produce culturally relevant, high‑impact marketing initiatives that intersect sport, entertainment and culture.
Responsibilities
- Lead the season‑long campaign and paid media plan, including the three marquee moments of the season (September launch, January back‑to‑football, and May end‑of‑season).
- Champion the brand positioning (New Wave Football) and creative platform internally, ensuring all work reflects the brand’s values.
- Manage a cross‑functional internal team (Content, Comms, Partnerships, Broadcast) and coordinate with external creative agencies to deliver cohesive campaigns.
- Oversee the paid media strategy for the season, including relationship management with paid media agencies and ROI optimisation.
- Co‑ordinate the Ocean Outdoor partnership and other centralised marketing services for 26 clubs, driving attendance, revenue and fan experience growth.
- Act as the brand guardian for WSL Football, maintaining adherence to brand guidelines and leading design and toolkit evolution.
- Serve as the key marketing point of contact for selected commercial and broadcast partners.
- Lead the marketing activation for flagship events such as the Subway Women’s League Cup and the Mercedes‑Benz Play‑Off.
- Track, report and manage the overall marketing budget.
- Manage two direct reports: a Marketing Manager and a Marketing Coordinator.
- Execute additional tasks to meet Women’s Super League Football’s changing priorities and support organisational policy compliance.
- Maintain a safe environment by completing required DBS checks and adhering to health and safety policies.
Qualifications
- Proven creative leader with a strong point of view, capable of originating and delivering stand‑out campaigns.
- Experience building and executing brand positioning and creative platforms across an integrated marketing mix.
- Flair for turning insight and audience understanding into brave, creative ideas.
- Deep expertise in paid media strategy and activation, balancing creativity and effectiveness.
- Exceptional brief writing skills, setting inspiring creative direction and clear guardrails for agencies and teams.
- Comfortable leading at pace in complex environments, orchestrating multiple agencies and cross‑functional teams under pressure.
- Strong collaborator with the ability to influence senior stakeholders and engage clubs, partners and broadcasters.
- Ability to create inclusive, emotionally engaging fan and event experiences.
- Confidence as a brand guardian, protecting consistency while evolving the brand strategically.
- Experience managing significant budgets, tracking and reporting performance clearly.
- People‑leadership skills, invested in developing talent and building high‑performance teams.
- Digitally literate with high proficiency in Microsoft Office and curiosity about relevant AI platforms.
- Flexible and adaptable, comfortable with the rhythm and unpredictability of elite sport, live events and cultural moments.
Preferred Experience
- Experience in women's sport, football or challenger sports properties.
- Track record of working at the intersection of sport, culture and entertainment, with an instinct for emerging trends.
- Experience delivering or shaping centralised services that enable clubs or partners to execute consistently.
- Exposure to event‑led marketing, using live occasions to grow brand and fan engagement.
- Experience leveraging marketing platforms and plans of partners and broadcasters to achieve collective ambitions.
The Women’s Super League Football office is based in Farringdon, Central London. The position operates under a hybrid working model, requiring a mix of office presence and remote work in alignment with team needs.
Senior Marketing Lead: Brand, Campaigns & Fan Growth (Hybrid) in London employer: The Football Association
As a Senior Marketing Lead at the Women’s Super League Football, you will thrive in a dynamic and inclusive work culture that champions creativity and collaboration. With a focus on professional growth, the company offers unique opportunities to lead high-profile campaigns at the intersection of sport, entertainment, and culture, all while enjoying the vibrant atmosphere of Central London. The hybrid working model ensures flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Lead: Brand, Campaigns & Fan Growth (Hybrid) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially campaigns that intersect sport, entertainment, and culture. Use our website to showcase your projects and make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can lead high-profile marketing initiatives and engage fans. We want to see your passion for the brand and how you can champion its values!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role. Let’s make sure they remember you!
We think you need these skills to ace Senior Marketing Lead: Brand, Campaigns & Fan Growth (Hybrid) in London
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your unique ideas and how you’ve led standout campaigns in the past. We want to see your flair for turning insights into brave, engaging concepts.
Tailor Your Application:Make sure to align your experience with our brand positioning and creative platform. Highlight any relevant work in sports, culture, or entertainment that demonstrates your understanding of our audience and how you can engage them effectively.
Be Clear and Concise:We love a well-structured application! Make sure your writing is clear and to the point. Use strong brief writing skills to set inspiring directions and guardrails, just like you would for a campaign brief.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Football Association
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's values and positioning. Understand what 'New Wave Football' means and how it resonates with fans. Be ready to discuss how you can champion this brand in your role.
✨Showcase Your Campaign Successes
Prepare specific examples of high-profile marketing campaigns you've led. Highlight your creative autonomy and how you've engaged audiences through innovative strategies. Use metrics to demonstrate the impact of your work.
✨Master the Art of Collaboration
This role involves working with various teams and external agencies. Be prepared to discuss your experience in leading cross-functional teams and how you’ve successfully influenced stakeholders. Share examples of how you’ve navigated complex environments.
✨Budget Management Know-How
Since managing a significant budget is key, come equipped with examples of how you've tracked and reported on marketing budgets. Discuss your approach to ROI optimisation and how you ensure financial accountability in your campaigns.
