Content Performance & Insights Manager in London

Are you passionate about football and digital content? Do you love turning data into insights that drive impact? The Football Association is looking for a Content Performance & Insights Manager to analyse and report on the performance of our digital content for England's national teams, the Emirates FA Cup, and the Adobe Women's FA Cup. In this role, you'll play a key part in ensuring our content reaches, engages, and resonates with fans while supporting business and commercial objectives. You'll work closely with Content Managers, the Strategy, Data & Insights team, and the Head of Content to provide actionable insights that shape our content strategy.

Please note this is a fixed-term until 31st December 2026.

What you'll do:

• Analyse digital content performance across web, app, and social platforms, assessing results against organisational and content team objectives.
• Produce regular content and channel reports for key moments (England camps/tournaments, FA Cup rounds, commercial campaigns) as well as weekly, monthly, and annual summaries.
• Partner with Content Managers to contextualise performance data, ensuring insights are actionable and aligned with wider content strategy.
• Drive awareness and understanding of the content team's strategy and outputs across the business.
• Work with the operations team to implement tools and processes that improve efficiency and insight generation.
• Collaborate with The FA's Strategy, Data & Insights team to align analysis and reporting with broader business objectives.
• Support internal communications around content performance and contribute to key business projects.

What we're looking for:

• Deep understanding of digital content performance measurement across owned (web/app) and operated (social) platforms.
• Knowledge of key digital metrics: reach, engagement, conversion, and monetisation.
• Experience using content analysis tools (e.g., Blinkfire, Hootsuite, Emplifi) and Google Analytics.
• Strong Excel skills and high numeracy.
• Experience working in a digital content team/function.

Desirable skills and experience:

• Understanding of the sports media landscape and industry best practice.
• Experience working within sports or entertainment sectors.
• Ability to create reports, presentations, and insights for a wide range of stakeholders.

Why work with us?

• Be part of an iconic organisation at the heart of English football.
• Work on high-profile content that reaches millions of fans.
• Collaborate across teams and gain insight into the commercial and editorial strategy of The FA.
• Develop your career in digital content analysis within a fast-paced, dynamic environment.

What's in it for you?

• We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football.
• We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high‑performing England teams and leaders.
• We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role.
• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well‑being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full‑time, permanent contract).
• A hybrid working model which offers greater flexibility.

Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work. We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.