At a Glance
- Tasks: Lead high-profile marketing campaigns and engage our fanbase through creative initiatives.
- Company: Join the dynamic Women’s Super League Football team in Central London.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on developing talent and high-performance teams.
- Why this job: Make a real impact at the intersection of sport, culture, and entertainment.
- Qualifications: Proven creative leader with experience in brand positioning and paid media strategy.
The predicted salary is between 55000 - 65000 £ per year.
This is a significant leadership role in the marketing team. Senior Marketing Manager will lead a cross‑agency team to deliver high‑profile marketing campaigns supported by growing paid media investment, expanding and engaging our fanbase. The role provides creative autonomy and involves working closely with clubs, clubs' partners and broadcasters to produce culturally relevant, high‑impact marketing initiatives that intersect sport, entertainment and culture.
Responsibilities
- Lead the season‑long campaign and paid media plan, including the three marquee moments of the season (September launch, January back‑to‑football, and May end‑of‑season).
- Champion the brand positioning (New Wave Football) and creative platform internally, ensuring all work reflects the brand’s values.
- Manage a cross‑functional internal team (Content, Comms, Partnerships, Broadcast) and coordinate with external creative agencies to deliver cohesive campaigns.
- Oversee the paid media strategy for the season, including relationship management with paid media agencies and ROI optimisation.
- Co‑ordinate the Ocean Outdoor partnership and other centralised marketing services for 26 clubs, driving attendance, revenue and fan experience growth.
- Act as the brand guardian for WSL Football, maintaining adherence to brand guidelines and leading design and toolkit evolution.
- Serve as the key marketing point of contact for selected commercial and broadcast partners.
- Lead the marketing activation for flagship events such as the Subway Women’s League Cup and the Mercedes‑Benz Play‑Off.
- Track, report and manage the overall marketing budget.
- Manage two direct reports: a Marketing Manager and a Marketing Coordinator.
- Execute additional tasks to meet Women’s Super League Football’s changing priorities and support organisational policy compliance.
- Maintain a safe environment by completing required DBS checks and adhering to health and safety policies.
Qualifications
- Proven creative leader with a strong point of view, capable of originating and delivering stand‑out campaigns.
- Experience building and executing brand positioning and creative platforms across an integrated marketing mix.
- Flair for turning insight and audience understanding into brave, creative ideas.
- Deep expertise in paid media strategy and activation, balancing creativity and effectiveness.
- Exceptional brief writing skills, setting inspiring creative direction and clear guardrails for agencies and teams.
- Comfortable leading at pace in complex environments, orchestrating multiple agencies and cross‑functional teams under pressure.
- Strong collaborator with the ability to influence senior stakeholders and engage clubs, partners and broadcasters.
- Ability to create inclusive, emotionally engaging fan and event experiences.
- Confidence as a brand guardian, protecting consistency while evolving the brand strategically.
- Experience managing significant budgets, tracking and reporting performance clearly.
- People‑leadership skills, invested in developing talent and building high‑performance teams.
- Digitally literate with high proficiency in Microsoft Office and curiosity about relevant AI platforms.
- Flexible and adaptable, comfortable with the rhythm and unpredictability of elite sport, live events and cultural moments.
Preferred Experience
- Experience in women's sport, football or challenger sports properties.
- Track record of working at the intersection of sport, culture and entertainment, with an instinct for emerging trends.
- Experience delivering or shaping centralised services that enable clubs or partners to execute consistently.
- Exposure to event‑led marketing, using live occasions to grow brand and fan engagement.
- Experience leveraging marketing platforms and plans of partners and broadcasters to achieve collective ambitions.
The Women’s Super League Football office is based in Farringdon, Central London. The position operates under a hybrid working model, requiring a mix of office presence and remote work in alignment with team needs.
Senior Marketing Lead: Brand, Campaigns & Fan Growth (Hybrid) in City of Westminster employer: The Football Association
As a Senior Marketing Lead at the Women’s Super League Football, you will thrive in a dynamic and inclusive work culture that champions creativity and collaboration. With a focus on professional growth, the company offers unique opportunities to lead high-profile campaigns at the intersection of sport, entertainment, and culture, all while enjoying the vibrant atmosphere of Central London. The hybrid working model ensures flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Lead: Brand, Campaigns & Fan Growth (Hybrid) in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially campaigns that intersect sport, entertainment, and culture. Use this as a conversation starter during interviews to demonstrate your creative flair and strategic thinking.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their brand positioning. Be ready to discuss how you can contribute to their goals, especially around fan engagement and marketing activation for flagship events. This shows you’re genuinely interested and invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of our team and understand the importance of direct engagement.
We think you need these skills to ace Senior Marketing Lead: Brand, Campaigns & Fan Growth (Hybrid) in City of Westminster
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your unique ideas and how you’ve led standout campaigns in the past. We want to see your flair for turning insights into brave, engaging concepts.
Tailor Your Application:Make sure to tailor your CV and cover letter to reflect the specific requirements of the Senior Marketing Lead role. Highlight your experience with brand positioning and paid media strategies, as well as any relevant work in women's sport or cultural intersections.
Be Clear and Concise:When writing your application, clarity is key. Use straightforward language and structure your thoughts logically. We appreciate exceptional brief writing skills, so make sure your application reflects that by being direct and impactful.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead marketing initiatives at the Women’s Super League Football.
How to prepare for a job interview at The Football Association
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's values and positioning. Understand how they intersect with sport, entertainment, and culture. Be ready to discuss how you can champion this brand and bring creative ideas that resonate with their audience.
✨Showcase Your Campaign Successes
Prepare specific examples of high-profile marketing campaigns you've led. Highlight your role in building brand positioning and executing integrated marketing strategies. Use metrics to demonstrate the impact of your work, especially in paid media strategy and ROI optimisation.
✨Demonstrate Leadership Skills
This role involves managing a cross-functional team, so be prepared to discuss your leadership style. Share experiences where you've successfully influenced stakeholders and collaborated with various teams. Emphasise your ability to develop talent and build high-performance teams.
✨Be Ready for Creative Challenges
Expect to discuss how you turn insights into brave, creative ideas. Prepare to brainstorm on-the-spot or share your thought process for developing culturally relevant marketing initiatives. Show your passion for creating engaging fan experiences and how you adapt to the fast-paced world of elite sports.
