At a Glance
- Tasks: Lead creative content strategy for WSL Football and manage social media agency relationships.
- Company: Join the dynamic Women’s Super League Football team in Central London.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Flexible workplace with a focus on creativity and innovation.
- Why this job: Shape the future of women's football content and engage with passionate fans.
- Qualifications: Experience in social media management and a passion for sports and storytelling.
The predicted salary is between 45000 - 55000 £ per year.
This Content Manager role comes at an exciting time of growth. The content team has recently expanded, and the role will lead the relationship with our social media agency and guard our channel presence across major platforms. The position offers significant autonomy and creative freedom to shape content strategy, improve processes, and influence the content tools we use.
Responsibilities
- Be the creative engine of the content team by generating new formats and ideas that bring WSL Football, clubs, players and their stories to the forefront.
- Lead the day‑to‑day contact with WSL Football’s social media agency: shape scope, define strategy, manage contact structure, and ensure KPI delivery.
- Serve as the key internal point of contact for all social media requests across functions and maintain brand tone and quality across all channels.
- Collaborate with the Commercial Content Producer to integrate partner content seamlessly into social channels.
- Lead overall performance analysis on social channels, including Fantasy content, turning insights into future strategies.
- Lead content strategy and delivery for the Fantasy game, working with stakeholders, partners and the agency.
- Develop innovative formats and new content ideas relevant to the game.
- Work with the Senior Content Manager on the season‑long content strategy, infusing innovation and creative aspiration.
- Help shape the annual resource scope for our social media agency.
- Lead pre‑season content capture: define the content plan, coordinate with Content Producer and external agencies, and deliver key creative moments.
- Oversee the Getty photography contract each season, including pre‑season, matchday and elevated photography moments.
- Collaborate with the Comms team on BWSL2 pre‑season content and media day.
- Work with Senior Content Manager and Head of Digital to improve tooling that supports content delivery.
- Manage one Content Producer, set objectives, prioritise workload, and support delivery of amplified content.
- Oversee budgets for all relevant workstreams.
- Execute additional tasks to meet Women’s Super League Football’s changing priorities.
- Comply with all company policies to maintain high standards of health, safety and well‑being.
- Complete a DBS check, level determined by role activity and legal guidance.
Qualifications
- Proven experience in a social media–led role with agency experience.
- Strong expertise across major social platforms with deep knowledge of content formats and platform nuance.
- Understanding of fantasy sports, gaming or data‑driven fan products.
- Demonstrable experience leading day‑to‑day relationships with partners or agencies (briefing, feedback, performance management).
- Creative thinker who leverages platform features for bespoke social content.
- Ability to shape and deliver content strategy, translating objectives into clear plans and outputs.
- Experience acting as a channel guardian, managing multiple internal stakeholder requests while protecting brand tone and quality.
- Experience in line management, including setting objectives, prioritising workload, and coaching/development support.
- Strong analytical skills with reporting experience to interpret insights and apply learnings.
- Excellent organisational skills, managing overlapping projects, campaigns and seasonal priorities.
- Confident communicator, able to work cross‑functionally with comms, marketing, broadcast & commercial.
Additional Preferences
- Experience in sport, entertainment or live events.
- Experience overseeing or working closely with photography and video production.
- Experience supporting pre‑season access, media days or live content capture environments.
- Interest in women’s football and understanding digital fan behaviour within sport.
Location: The office is based in Farringdon, Central London. The role follows a hybrid model – working from the contractual location part of the week, with options to work remotely when required. Workplace flexibility may be adjusted in the future. Women’s Super League Football welcomes applications from everyone.
Senior Content Manager: Fantasy & Social Strategy (Hybrid) in City of Westminster employer: The Football Association
As a Senior Content Manager at WSL Football, you will thrive in a dynamic and innovative environment that champions creativity and autonomy. Located in the vibrant heart of Central London, our hybrid work model offers flexibility while fostering collaboration with a passionate team dedicated to elevating women's football. With ample opportunities for professional growth and a commitment to inclusivity, WSL Football is an exceptional employer for those seeking meaningful and rewarding careers in sports content management.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Manager: Fantasy & Social Strategy (Hybrid) in City of Westminster
✨Tip Number 1
Get your networking game on! Reach out to folks in the industry, especially those connected to WSL Football. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you land that interview, be ready to share your innovative ideas for content strategies. Think about how you can bring WSL Football's stories to life in fresh ways.
✨Tip Number 3
Prepare to discuss your analytical skills. Be ready to talk about how you've used data to shape content strategies in the past. This role is all about turning insights into action, so show us what you've got!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at WSL Football.
We think you need these skills to ace Senior Content Manager: Fantasy & Social Strategy (Hybrid) in City of Westminster
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your innovative ideas and how you can bring fresh content formats to life. We want to see your personality shine through!
Tailor Your Experience:Make sure to highlight your relevant experience in social media and content strategy. We’re looking for someone who understands the nuances of different platforms, so give us examples of how you've successfully managed social media campaigns before.
Be Data-Driven:We love a good analysis! If you’ve got experience turning insights into actionable strategies, let us know. Share specific metrics or KPIs you’ve worked with to demonstrate your analytical skills and how they’ve influenced your content decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Football Association
✨Know Your Content Inside Out
Before the interview, dive deep into the latest trends in social media and content strategy, especially within the realm of fantasy sports. Familiarise yourself with WSL Football's current content and think about how you can bring fresh ideas to the table.
✨Showcase Your Creative Thinking
Prepare to discuss specific examples of innovative content formats you've developed in previous roles. Think about how you can leverage platform features for bespoke social content and be ready to share your thought process behind those ideas.
✨Demonstrate Strong Analytical Skills
Be ready to talk about how you've used data to inform your content strategies in the past. Bring examples of performance analysis you've conducted on social channels and how those insights shaped future content decisions.
✨Highlight Your Collaborative Spirit
This role involves working closely with various teams and agencies. Prepare anecdotes that showcase your ability to manage relationships and collaborate effectively across functions, ensuring brand tone and quality are maintained.
