At a Glance
- Tasks: Lead content strategy and manage social media relationships for WSL Football.
- Company: Join the dynamic Women’s Super League Football team in Central London.
- Benefits: Enjoy a hybrid work model, creative freedom, and competitive salary.
- Other info: Flexible workplace with opportunities for growth and innovation.
- Why this job: Shape the future of women's football content and engage with passionate fans.
- Qualifications: Experience in social media roles and strong creative thinking skills.
The predicted salary is between 40000 - 50000 £ per year.
This Content Manager role comes at an exciting time of growth. The content team has recently expanded, and the role will lead the relationship with our social media agency and guard our channel presence across major platforms. The position offers significant autonomy and creative freedom to shape content strategy, improve processes, and influence the content tools we use.
Responsibilities
- Be the creative engine of the content team by generating new formats and ideas that bring WSL Football, clubs, players and their stories to the forefront.
- Lead the day‑to‑day contact with WSL Football’s social media agency: shape scope, define strategy, manage contact structure, and ensure KPI delivery.
- Serve as the key internal point of contact for all social media requests across functions and maintain brand tone and quality across all channels.
- Collaborate with the Commercial Content Producer to integrate partner content seamlessly into social channels.
- Lead overall performance analysis on social channels, including Fantasy content, turning insights into future strategies.
- Lead content strategy and delivery for the Fantasy game, working with stakeholders, partners and the agency.
- Develop innovative formats and new content ideas relevant to the game.
- Work with the Senior Content Manager on the season‑long content strategy, infusing innovation and creative aspiration.
- Help shape the annual resource scope for our social media agency.
- Lead pre‑season content capture: define the content plan, coordinate with Content Producer and external agencies, and deliver key creative moments.
- Oversee the Getty photography contract each season, including pre‑season, matchday and elevated photography moments.
- Collaborate with the Comms team on BWSL2 pre‑season content and media day.
- Work with Senior Content Manager and Head of Digital to improve tooling that supports content delivery.
- Manage one Content Producer, set objectives, prioritise workload, and support delivery of amplified content.
- Oversee budgets for all relevant workstreams.
- Execute additional tasks to meet Women’s Super League Football’s changing priorities.
- Comply with all company policies to maintain high standards of health, safety and well‑being.
- Complete a DBS check, level determined by role activity and legal guidance.
Qualifications
- Proven experience in a social media–led role with agency experience.
- Strong expertise across major social platforms with deep knowledge of content formats and platform nuance.
- Understanding of fantasy sports, gaming or data‑driven fan products.
- Demonstrable experience leading day‑to‑day relationships with partners or agencies (briefing, feedback, performance management).
- Creative thinker who leverages platform features for bespoke social content.
- Ability to shape and deliver content strategy, translating objectives into clear plans and outputs.
- Experience acting as a channel guardian, managing multiple internal stakeholder requests while protecting brand tone and quality.
- Experience in line management, including setting objectives, prioritising workload, and coaching/development support.
- Strong analytical skills with reporting experience to interpret insights and apply learnings.
- Excellent organisational skills, managing overlapping projects, campaigns and seasonal priorities.
- Confident communicator, able to work cross‑functionally with comms, marketing, broadcast & commercial.
Additional Preferences
- Experience in sport, entertainment or live events.
- Experience overseeing or working closely with photography and video production.
- Experience supporting pre‑season access, media days or live content capture environments.
- Interest in women’s football and understanding digital fan behaviour within sport.
Location: The office is based in Farringdon, Central London. The role follows a hybrid model – working from the contractual location part of the week, with options to work remotely when required. Workplace flexibility may be adjusted in the future. Women’s Super League Football welcomes applications from everyone.
Content Manager in City of Westminster employer: The Football Association
As a Content Manager at WSL Football, you will thrive in a dynamic and creative environment that champions innovation and collaboration. With significant autonomy to shape content strategy and a supportive work culture that values employee growth, you will have the opportunity to lead exciting projects while enjoying the benefits of a hybrid working model in the vibrant heart of Central London. Join us to make a meaningful impact in women's football and be part of a team that celebrates diversity and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in City of Westminster
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to WSL Football. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring some fresh ideas for content strategies or social media campaigns. This will demonstrate your passion and innovative thinking.
✨Tip Number 3
Be prepared to discuss your past experiences in detail. Think about how you've managed relationships with agencies or led content strategies before. We want to hear those success stories!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team.
We think you need these skills to ace Content Manager in City of Westminster
Some tips for your application 🫡
Show Your Creative Side:As a Content Manager, creativity is key! Make sure your application reflects your innovative thinking. Share examples of unique content ideas you've developed or how you've shaped strategies in previous roles.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience with social media and agency relationships. We want to see how you can bring WSL Football's stories to life!
Highlight Your Analytical Skills:We love data-driven decisions! Be sure to mention any experience you have with performance analysis and how you've used insights to inform your content strategies. Numbers matter in this role!
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website for a smoother process. It’s the best way for us to get your application and for you to join our exciting journey at StudySmarter!
How to prepare for a job interview at The Football Association
✨Know Your Content Inside Out
Before the interview, dive deep into the latest trends in social media and content creation, especially within the sports sector. Familiarise yourself with WSL Football's current content strategy and think about how you can contribute creatively to enhance it.
✨Showcase Your Agency Experience
Be ready to discuss your previous experiences working with agencies. Highlight specific examples where you successfully managed relationships, shaped strategies, or delivered on KPIs. This will demonstrate your ability to lead day-to-day contacts effectively.
✨Bring Innovative Ideas to the Table
Prepare a few fresh content ideas or formats that could work for WSL Football. Think about how you can leverage platform features to create bespoke content. This shows your creative thinking and readiness to be the 'creative engine' of the team.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your content strategies in the past. Share examples of how you've turned insights into actionable plans, especially in relation to social media performance analysis.
