Marketing Executive in London

Department: Brand & Marketing

Reporting to: Head of Content & Creative Services

Contract type: Fixed term contract - 12 months, 40 hours per week

Location: The Fold’s Head office in Bermondsey. Hybrid working - 4 days per week in the office

About the Fold

The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.

With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally. As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.

Role Overview

This is a brilliant role for a sharp, curious, and highly motivated person who wants to learn fast and contribute meaningfully from day one. You will sit within the Brand & Marketing team, reporting directly to the Head of Content & Creative Services, and working closely with the wider team.

The role spans a genuinely wide remit - from owning our organic social presence and building our community, to managing our affiliate programme, supporting PR activity, and bringing store marketing moments to life. You will be across everything the brand puts into the world, and your organisational ability, attention to detail, and enthusiasm for the brand will be the glue that holds a lot of moving parts together.

This is not a siloed executive role. We want someone who can think, write, organise, and connect - and who is genuinely excited by luxury fashion, storytelling, and the craft of building a brand.

Key Responsibilities

• Organic Social Media
  • Day-to-day management of The Fold’s organic social channels - primarily Instagram, but also Pinterest, LinkedIn and Facebook - ensuring consistent, on-brand posting in line with the content calendar.
  • Draft and schedule social content in line with the brand tone of voice and content strategy set by the Head of Content & Creative Services.
  • Source, select, and caption assets in collaboration with the Creative Producer and design team - always asking whether each piece of content earns its place.
  • Monitor platform performance metrics - reach, engagement, saves, follows - and feed insights back to the team to inform the ongoing content plan.
  • Stay close to platform developments, trends, and competitor activity to bring fresh, relevant ideas to the team.
  • Support the development of short-form video content (Reels) where relevant, working with the Creative Producer on assets.
• Community Management
  • Own the day-to-day community experience across The Fold’s social channels - responding to comments and DMs promptly, warmly, and in brand voice.
  • Identify and flag positive customer stories, styling moments, and UGC opportunities to the wider team.
  • Build genuine relationships with The Fold’s most engaged customers and brand advocates online.
  • Monitor and report on community sentiment, surfacing themes and feedback that can inform product, content, and customer experience decisions.
  • Support any brand ambassador or gifting activity, coordinating logistics and follow-up.
• Affiliate Programme
  • Own the day-to-day management of The Fold’s affiliate programme via the Awin (Affiliate Window) platform.
  • Recruit, onboard, and maintain relationships with relevant affiliate and publisher partners that reflect The Fold’s brand positioning.
  • Brief affiliates on seasonal campaigns, new arrivals, and key trading moments - ensuring they have the assets and information they need to represent the brand well.
  • Monitor affiliate performance - clicks, transactions, revenue, commission - and report findings to the Head of Content & Creative Services and Ecommerce team.
  • Identify opportunities to grow the programme through new partner types: editorial, styling, professional women’s networks, and premium lifestyle publishers.
  • Ensure all affiliate activity adheres to brand guidelines and trading terms.
• PR Support
  • Serve as the internal day-to-day contact for The Fold’s freelance PR consultant, coordinating briefings, timelines, and press requests.
  • Manage sample movement in and out of the business for press and editorial shoots - tracking, logging, and chasing returns.
  • Maintain press coverage logs and compile regular coverage reports for the team.
  • Support the creation of press materials including product information, lookbook assets, and seasonal press packs, working with the Creative Producer and Head of Content & Creative Services.
  • Assist with the coordination of press events, brand activations, and gifting activity.
• Store Marketing & Retail Activations
  • Support the planning and delivery of in-store marketing moments and events, ensuring they are joined up with the wider brand and campaign calendar.
  • Coordinate in-store collateral - signage, lookbooks, POS materials - working with the design team to brief and deliver on time.
  • Liaise with the retail team to understand in-store priorities and ensure marketing support is well timed and well executed.
  • Help bring seasonal brand moments to life in a retail context, from window dressing support to event logistics.
  • Coordinate in store content for social.
• Creative & Campaign Support
  • Support the Head of Content & Creative Services in the day-to-day running of the marketing calendar - tracking deadlines, chasing assets, and keeping the team organised.
  • Assist in the briefing and coordination of creative content across campaigns, ensuring assets reach the right channels at the right time.
  • Help maintain the content library and asset management system so the wider team can access what they need efficiently.
  • Contribute to campaign brainstorms and content planning sessions, bringing energy, a customer perspective, and fresh ideas.
  • Support the product marketing process by maintaining accurate product information and copy across relevant channels, working closely with the product team.
  • Take on project-based tasks and wider team support as needed - this is a broad role and no two weeks will look the same. Where intern resource is available, you will help direct their work and support their development.

About You

Ideally have 1-3 years of in-house Marketing experience, with a degree in marketing, fashion, communications, journalism, or a related discipline. A genuine love of and feel for premium fashion and luxury brand aesthetics - you instinctively understand The Fold customer. Excellent written English - you write clearly, confidently, and with natural feel for tone; copy editing instincts are a real bonus. Highly organised with strong attention to detail - you manage multiple workstreams without dropping the ball. A confident and proactive communicator - comfortable working with senior stakeholders and external partners. Comfortable with social media platforms from a professional and analytical perspective, not just a personal one. Numerate and comfortable working with basic performance data to draw simple, practical conclusions. Some familiarity with affiliate marketing or digital marketing platforms is a bonus, but not essential - we will train the right person. A collaborative team player who is equally happy taking direction and using their initiative. Adaptable, positive, and ready to roll up their sleeves - this is a hands-on role in a fast-moving team. An interest in developing others and early line management experience (or the appetite for it) would be a real plus.

Benefits & Perks

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen: 33 days holiday (25 days +