At a Glance
- Tasks: Support the Ecommerce team in managing and optimising The Fold's website.
- Company: Join an award-winning British luxury womenswear brand with a mission to empower professional women.
- Benefits: Enjoy 33 days holiday, employee discounts, and a collaborative work culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a growing brand and make a real impact in ecommerce.
- Qualifications: Experience in ecommerce or a keen interest in digital marketing is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Department: Ecommerce
Reporting to: Ecommerce Manager
Contract type: Permanent, 40 hours per week
Location: The Fold’s Head office in Bermondsey. Hybrid working- 4 days per week in the office
About the Fold: The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion. With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally. As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.
Role Overview: To support the Ecommerce team in delivering commercial and customer experience objectives through the effective management, optimisation and merchandising of The Fold London website.
Key Responsibilities:
- Ecommerce & Site Management
- Support the execution of product launches, campaigns and trading activity in line with the ecommerce calendar and critical path.
- Maintain and update homepage content, landing pages, navigation, collection pages and site content to ensure accuracy and consistency.
- Implement homepage, campaign and content updates using approved creative assets and internal briefs.
- Manage product setup and optimisation, including imagery, product information, sizing content, product recommendations and cross-sell opportunities.
- Upload and maintain product imagery, campaign assets and digital content within ecommerce platforms.
- Conduct regular site audits to ensure content accuracy, product availability and optimal customer experience.
- Monitor site functionality and user journeys, identifying and escalating issues that may impact conversion or customer experience.
- Support the management of site search, navigation and filtering to improve product discoverability.
- Assist with content management and seasonal site refreshes to ensure the website remains visually engaging and aligned with brand standards.
- Visual Merchandising & Trading
- Manage category merchandising and product ordering to support commercial objectives and maximise product visibility.
- Maintain category pages and collection structures in line with trading priorities and stock availability.
- Implement visual merchandising strategies to optimise product presentation and improve conversion.
- Manage product badging and promotional messaging, including New In, Limited Edition, Bestseller and Selling Fast.
- Monitor stock levels, product performance and sell-through rates, highlighting opportunities and risks.
- Support weekly trading reviews with insights on product performance, category trends and customer behaviour.
- Assist with seasonal launches, promotional events and sale activity across the website.
- UX & Customer Experience Optimisation
- Support ongoing UX improvements by reviewing customer journeys and identifying opportunities to enhance usability and conversion.
- Assist with A/B testing and optimisation initiatives across landing pages, navigation and merchandising placements.
- Monitor website performance across desktop, tablet and mobile devices.
- Conduct regular QA testing to ensure a seamless customer experience across browsers and devices.
- Work closely with internal teams to ensure content, functionality and customer journeys meet brand and commercial objectives.
- Provide recommendations to improve product discovery, engagement and conversion rates.
- Ecommerce Operations & Reporting
- Conduct daily, weekly and monthly site health checks, ensuring the website is functioning effectively.
- Monitor website performance using GA4 and ecommerce reporting tools.
- Maintain reporting documents covering trading performance, site performance and customer behaviour.
- Update weekly business reporting with key ecommerce metrics and trading insights.
- Support testing and QA of website developments, launches and new functionality.
- Assist with administrative tasks to support the smooth running of ecommerce operations.
- Campaign & Content Support
- Coordinate ecommerce assets and content requirements with internal creative teams.
- Support campaign execution across the website, ensuring all content is launched accurately and on time.
- Assist with content planning and implementation for seasonal campaigns, product launches and promotional events.
- Ensure all campaign content aligns with brand guidelines and commercial objectives.
About You:
Experience
- Previous experience in an ecommerce, online trading, site merchandising or ecommerce assistant role or a Graduate with an interest in ecomm/ digital marketing.
- Familiarity with Shopify, BigCommerce or similar ecommerce platforms is advantageous.
Skills & Attributes
- Understanding of ecommerce operations and online customer journeys.
- Excellent organisational skills and attention to detail.
- Commercial awareness with an interest in online trading, customer behaviour and conversion optimisation.
- Confident using Excel, Google Sheets, GA4 and reporting tools.
- Strong written and verbal communication skills.
- Proactive, collaborative and eager to learn.
- Interest in fashion, luxury retail and ecommerce.
Benefits & Perks:
- 33 days holiday (25 days + bank holidays) + option to buy more!
- Pension scheme
- Salary sacrifice options (pension & childcare)
- Financial wellbeing platform to support your goals
- £1,250 annual The Fold gift voucher
- Bike to work scheme to save on bikes & equipment
- Employee Assistance Programme (confidential wellbeing support when you need it)
- Eye care support
- Enhanced maternity pay
- Friends & family discount – enjoy 50% off full retail price
- Monthly social events, plus summer & Christmas parties
- Summer Fridays for that early start to the weekend
- Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
- Opportunities to give back through volunteering with our charity partner, Smart Works
Why The Fold
- A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in.
- Opportunity to play a highly visible role in a growing premium fashion brand.
- Direct exposure to the leadership team and key strategic initiatives.
- Broad and genuinely commercial remit with real influence on business performance.
- Opportunity to help shape the next stage of international and operational growth.
- Entrepreneurial environment with high levels of ownership and autonomy.
- Collaborative culture with ambitious plans for the future.
- Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.
Diversity and Inclusion
We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.
Ecommerce Assistant in London employer: The Fold London
The Fold London is an exceptional employer that champions a supportive and inclusive work culture, offering 33 days of holiday, generous employee benefits, and opportunities for personal and professional growth. Located in Bermondsey, our hybrid working model allows for flexibility while being part of a dynamic team dedicated to empowering professional women through luxury fashion. Join us to play a pivotal role in our exciting journey of international expansion and innovation within the ecommerce landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Assistant in London
✨Tip Number 1
Get to know The Fold inside out! Familiarise yourself with their products, values, and customer base. This will help you stand out in interviews and show that you're genuinely interested in the brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for your interview by practising common ecommerce questions. Think about how your skills align with the role and be ready to share examples of your past experiences that demonstrate your fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining The Fold team!
We think you need these skills to ace Ecommerce Assistant in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Ecommerce Assistant role. Highlight your relevant experience in ecommerce, online trading, or site merchandising, and show us how your skills align with our mission at The Fold.
Show Your Passion for Fashion:We love candidates who are genuinely interested in fashion and luxury retail. Share your thoughts on current trends or brands you admire in your application to give us a glimpse of your passion and understanding of the industry.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at The Fold.
How to prepare for a job interview at The Fold London
✨Know Your Ecommerce Basics
Before the interview, brush up on your knowledge of ecommerce operations and online customer journeys. Familiarise yourself with platforms like Shopify or BigCommerce, as this will show your potential employer that you're ready to hit the ground running.
✨Showcase Your Organisational Skills
Prepare examples of how you've managed projects or tasks in the past. Highlight your attention to detail and organisational skills, as these are crucial for an Ecommerce Assistant role. Think about specific instances where you optimised processes or improved efficiency.
✨Demonstrate Your Passion for Fashion
Since The Fold is a luxury womenswear brand, express your interest in fashion and retail during the interview. Share your thoughts on current trends or brands you admire, and how they align with The Fold's mission to empower professional women.
✨Prepare Questions About the Role
Have a few thoughtful questions ready to ask the interviewer. This could be about their ecommerce strategy, upcoming campaigns, or how they measure success in the role. It shows you're engaged and genuinely interested in contributing to their team.
