Contract type: Permanent, 40 hours per week
Location: The Fold’s Head office in Bermondsey. Hybrid working- 4 days per week in the office
About the Fold:
The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.
With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.
As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.
You can explore our world at www.thefoldlondon.com and find us on Instagram, LinkedIn, and Facebook as @thefoldlondon.
Role Overview:
Join us at an exciting stage of growth and play a key role in shaping the online experience. You'll be at the heart of our ecommerce operation, bringing product launches and campaigns to life, creating seamless customer journeys and using insight to drive performance and growth.
Working in BigCommerce and Shogun, you'll take ownership of website content, merchandising, product launches and site optimisation, ensuring our digital experience consistently reflects the premium standards our customers expect. Partnering closely with teams across the business, you'll combine creativity, commercial thinking and data-driven decision making to identify opportunities, improve performance and make a visible impact.
This is a fantastic opportunity for someone with ecommerce experience who is looking to take the next step in their career, broaden their expertise and grow alongside an ambitious, fast-paced womenswear brand.
Key Responsibilities:
1. Content & Launches
- Own the delivery of website launches and trading activity in line with the marketing calendar and critical path, proactively identifying risks and opportunities to ensure smooth execution.
- Manage products end-to-end in BigCommerce, ensuring best-in-class imagery, compelling product descriptions, accurate size and fit information, effective upsell opportunities and relevant product badging.
- Own category and collection pages, optimising SEO copy, imagery, filtering and on-site visual merchandising to deliver both a strong customer experience and commercial performance.
- Create and maintain homepage content and landing pages in Shogun, partnering closely with the Creative team to bring campaigns and brand stories to life.
- Coordinate assets and activity across teams to ensure launches are executed seamlessly and on time.
- Create customer-facing copy for functional and informational pages, ensuring consistency with brand tone and content guidelines.
- Champion quality across the website, ensuring all content is accurate, on-brand, mobile optimised and delivers an exceptional customer experience.
- Maintain and manage the ecommerce and marketing calendar, ensuring all stakeholders are aligned on plans and changes.
- Own day-to-day merchandising across key categories, using trading insight, customer behaviour and product performance data to drive engagement and conversion.
- Continuously optimise site navigation and customer journeys, identifying opportunities through reporting and customer insight.
- Deliver A/B testing activity in line with the optimisation roadmap, implementing customer-first improvements that enhance performance.
- Monitor competitor and peer activity, sharing insights, trends and recommendations with the wider trade team.
- Regularly review the website through the customer's perspective, proactively identifying opportunities to improve the user experience, merchandising and overall performance.
- Use trade reporting and customer data to make informed recommendations that support sales growth and ecommerce objectives.
3. Ecommerce Operations
- Take ownership of daily, weekly and monthly site health checks, monitoring site performance, functionality and customer experience, and escalating critical issues where required.
- Produce and analyse trading reports, highlighting key insights, opportunities and actions to support decision making.
- Monitor product, stock and pricing data flows from NetSuite, ensuring information is accurate and issues are resolved quickly.
- Lead pre-launch testing across devices and support the ongoing testing of apps, plug-ins and site developments to ensure a seamless customer experience.
- Support the delivery of the ecommerce roadmap, contributing ideas and recommendations through regular performance reviews and lessons learned sessions.
- Act as the day-to-day owner of ecommerce administration, taking responsibility for efficient site operations and escalating issues where appropriate.
- Identify opportunities to improve processes, performance and customer experience, helping drive the continued growth and evolution of the ecommerce channel.
About You
You are organised, detail-focused and proactive, with a good eye for how a site looks and feels. You enjoy a mix of creative and analytical work, and you're happy juggling several launches at once.
- Around 2 years' experience working on a retail or fashion website.
- Experience with BigCommerce is strongly preferred.
- Hands-on experience using an ecommerce platform to set up products, categories and content.
- Working knowledge of Google Analytics and confidence in Excel.
- A sharp eye for detail and a strong sense of brand and visual presentation.
- Good organisation, with the ability to hit deadlines across several projects.
- Experience with Shogun or another page builder.
- Some exposure to NetSuite or another ERP or stock system.
- Experience running or supporting A/B tests.
- Basic SEO knowledge.
- Basic HTML and CSS knowledge.
We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:
- 33 days holiday (25 days + bank holidays) + option to buy more!
- Salary sacrifice options (pension & childcare)
- Financial wellbeing platform to support your goals
- £1,250 annual The Fold gift voucher
- Bike to work scheme to save on bikes & equipment
- Employee Assistance Programme (confidential wellbeing support when you need it)
- Eye care support
- Enhanced maternity pay
- Friends & family discount – enjoy 50% off full retail price
- Summer Fridays for that early start to the weekend
- Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
- Opportunities to give back through volunteering with our charity partner, Smart Works
Why The Fold
- A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
- Opportunity to play a highly visible role in a growing premium fashion brand
- Direct exposure to the leadership team and key strategic initiatives
- Broad and genuinely commercial remit with real influence on business performance
- Opportunity to help shape the next stage of international and operational growth
- Entrepreneurial environment with high levels of ownership and autonomy
- Collaborative culture with ambitious plans for the future
- Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.
Diversity and Inclusion
We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.
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Ecommerce Executive employer: The Fold London
The Fold London is an exceptional employer for Footwear Designers, offering a dynamic and collaborative work culture that values creativity and innovation. With a strong commitment to diversity and inclusion, employees are empowered to contribute their unique perspectives while enjoying the flexibility of remote work combined with in-person collaboration in our vibrant London office. As part of a growing luxury brand, you will have direct exposure to leadership and significant opportunities for professional growth, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Fold London are looking for when hiring for a Ecommerce Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Fold London for the Ecommerce Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Fold London as a Ecommerce Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Fold London’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Fold London, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Fold London's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Fold London. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Fold London
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Fold London uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Fold London. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
