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For Companies At a Glance
- Tasks: Own and optimise customer communications across email, SMS, and WhatsApp to drive engagement.
- Company: Join a fast-growing, digitally led consumer brand in Nottingham.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on data-driven marketing.
- Why this job: Make a real impact on customer retention and acquisition strategies.
- Qualifications: 3+ years in CRM with experience in Klaviyo and eCommerce.
The predicted salary is between 36000 - 40000 £ per year.
Location: Nottingham
Salary: £36,000 - £40,000 (DOE)
Type: Permanent || Full Time
Hours: Monday - Friday 08:00 - 17:00 || 1 Day WFH (Tue/Wed/Thu)
Overview
The Flavour Network is in close partnership with a fast-growing, digitally led consumer brand to recruit a CRM Specialist. This is a key, hands-on role focused on owning and optimising customer communications across email, SMS, WhatsApp, and direct mail to drive customer acquisition, retention, subscription growth, and lifetime value across multiple brands. As the CRM Specialist, you will work within a high-performing digital growth team and report to the Head of Acquisition & Retention. This role offers the opportunity to build and scale best-in-class lifecycle marketing programmes in a fast-paced, data-driven environment.
Key Responsibilities for the CRM Specialist:
- Own and execute the end-to-end CRM strategy across email, SMS, WhatsApp and direct mail
- Plan and deliver weekly campaign calendars aligned with trading and marketing priorities
- Support reactivation and retention initiatives through CRM
- Build and optimise automated flows including welcome, onboarding, abandoned browse/cart, post-purchase, replenishment, churn prevention and win-back
- Develop lifecycle strategies aligned to subscription customers and key lifecycle stages
- Manage advanced segmentation and targeting strategies
- Deliver personalised customer journeys to improve engagement and conversion
- Lead A/B and multivariate testing across subject lines, creative, messaging, offers, and send times
- Continuously improve performance through data-led optimisation
- Monitor and analyse key metrics including open rate, CTR, CVR, revenue per recipient, churn and lifetime value
- Report on performance and share insights with stakeholders
- Ensure all CRM activity aligns with GDPR, consent management and deliverability best practices
- Maintain a consistent, high-quality customer experience across all channels
Requirements for the CRM Specialist:
Essential:
- Minimum 3 years’ experience in CRM, Email Marketing or Lifecycle Marketing
- Proven experience using Klaviyo to build campaigns and automated flows
- Strong understanding of Shopify/eCommerce environments
- Experience working with subscription-based models (e.g. Recharge or similar)
- Ability to design and build emails (Klaviyo and/or Figma)
- Experience with WhatsApp marketing tools
- Strong segmentation, personalisation and data-driven targeting skills
- Confident in analysing performance metrics and driving optimisation
- Commercially focused with a strong understanding of revenue and retention
- Analytical and data-driven with a test-and-learn mindset
- Strong attention to detail across copy, design and execution
- Creative thinker with the ability to deliver engaging, on-brand messaging
Desirable:
- Experience with SMS marketing platforms
- Basic HTML/CSS knowledge for email editing
- Experience with A/B and multivariate testing
- Knowledge of email deliverability best practices
- Familiarity with CDPs, loyalty or referral platforms
If you have the relevant experience and are looking to take ownership of a high-impact CRM function within a growing business, we would love to hear from you.
CRM Specialist in Nottingham employer: The Flavour Network
Contact Detail:
The Flavour Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist in Nottingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM strategies. Be ready to discuss how you've used Klaviyo and other tools to drive results in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM Specialist in Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Specialist role. Highlight your experience with Klaviyo, Shopify, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and lifecycle marketing, and explain why you're excited about this opportunity with us. Be sure to mention specific strategies you've implemented in the past.
Showcase Your Data Skills: Since this role is all about data-driven decisions, don’t forget to showcase your analytical skills. Mention any metrics you've improved or insights you've gained from previous campaigns. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at The Flavour Network
✨Know Your Tools Inside Out
Make sure you’re well-versed in Klaviyo and Shopify, as these are crucial for the CRM Specialist role. Brush up on how to build campaigns and automated flows, and be ready to discuss your past experiences using these tools.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Be ready to share specific metrics you've monitored, like open rates or conversion rates, and how you optimised campaigns based on that data.
✨Demonstrate Your Creative Side
Think of examples where you’ve crafted engaging customer journeys or personalised communications. Bring along any design samples if possible, especially if you’ve worked with Klaviyo or Figma, to showcase your attention to detail.
✨Understand the Brand and Its Customers
Research the company and its target audience before the interview. Be prepared to discuss how you would approach customer acquisition and retention strategies tailored to their specific market and customer base.