At a Glance
- Tasks: Lead social media strategy, create engaging content, and analyse performance metrics.
- Company: The Flat Lay Co., a trendy London beauty accessories brand.
- Benefits: Flexible hybrid work, competitive pay, and creative freedom.
- Other info: Exciting opportunity for growth in a fast-paced environment.
- Why this job: Join a dynamic team and shape the future of beauty content.
- Qualifications: 3-5 years in social media, strong content creation skills, and US audience insight.
The predicted salary is between 40500 - 49500 £ per year.
We're looking for an experienced Social Media Strategist & Content Lead to join our team and take our social presence to the next level; creating the overall content strategy, planning the social calendar, analysing and reporting on content performance, and coordinating content across UGC creators, internal content and content you create yourself. Our biggest focus right now is US growth, so understanding the US audience is key: where she shops, what trends she connects with, what kind of content actually lands with her. We are open to either a full time candidate or a freelancer.
Location: Hybrid, Central London office. Ideally at least one day a week in our office.
Type: Full-time permanent, or part-time freelance for the right candidate.
Company Description: The Flat Lay Co. is a London beauty accessories brand, founded 2017, known for the original flat lay makeup bags. Stocked by Boots, Sephora UK and ASOS, featured in Vogue, Elle and Sheerluxe and loved by millions.
Key Responsibilities:
- Own social strategy, planning and execution
- Every piece of content will have either been created by you or briefed by you
- Create content weekly, with a big focus on content that shows our products in action
- Own and plan the calendar, balanced across our content pillars
- Brief content needed from external creators (roster owned by our Partnerships Lead), and review and improve based on your own performance analytics
- Brief content needed for socials from our designers and photographers
- Post and schedule everything
- Weekly analytics and reporting on social media optimisation
- Apply that same review to our UGC-style ad creative, brief in or create replacement videos based on your analysis, working with our ads agency on what goes live
- Spot trends before they peak, and create content to meet them before they pass
- Bring new ideas, wild concepts, new formats, always be thinking about what we try next
You Are:
- Super ambitious, ready for a lot of responsibility
- Chronically online, on to trends before anyone else
- Plugged into US culture as much as UK
- Comfortable owning your area solo
- Data-informed, not just gut-led
- Thrives with autonomy
You Have:
- Proof of excellently performing content, and a portfolio link to your best content (or your socials if that's where you keep your content!)
- A real eye for what content works, and what makes people respond and engage
- 3 to 5 years similar experience at a fashion or beauty brand
- Real understanding of US social media and audience
- Sharp, on-brand copywriting, your captions should be as good as your videos
- Proof you can create content that performs
- Comfortable with analytics, and using them to shape what's next
- Cherry on top: UGC creator experience, TikTok Shop know-how
Social Media Strategist in London employer: The Flat Lay Co.
The Flat Lay Co. is an exceptional employer, offering a dynamic and collaborative work environment in the heart of Central London. With a focus on innovation and personal growth, employees are encouraged to take ownership of their roles and contribute to the brand's exciting journey. The company values each team member's input, fostering a supportive culture that not only drives professional development but also celebrates creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Strategist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social Media Strategist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Flat Lay Co..
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Flat Lay Co. and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social Media Strategist at The Flat Lay Co..
How to prepare for a job interview at The Flat Lay Co.
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Flat Lay Co..
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Flat Lay Co.. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Flat Lay Co..
