At a Glance
- Tasks: Create engaging content and PR strategies for innovative beauty tools.
- Company: Join a fast-growing beauty accessories brand loved by major retailers.
- Benefits: Enjoy hybrid work, flexible hours, and the chance to shape beauty narratives.
- Other info: Portfolio required; applications without it won't be considered.
- Why this job: Be part of a creative team transforming how people organise their makeup.
- Qualifications: 4+ years in PR/content with strong copywriting and social media skills.
The predicted salary is between 20000 - 30000 £ per year.
Location: Hybrid – regular visits to our Central London office, rest remote
Type: Part-Time, Freelance (2 days per week)
Industry: Beauty / Accessories / Fashion
Your Application: Please include links to any relevant portfolios (content/copy/social accounts etc) at the top of the CV you upload. Applications without portfolios will not be considered.
About Us:
We are a fast-growing beauty accessories brand known for our game-changing makeup bags and beauty storage. Loved by consumers and stocked by major national retailers, from Boots to Harrods to Sephora and more, we’re known for our genuinely innovative products that transform how people organise their makeup.
We’re looking for a storytelling expert with 4+ years experience who will become obsessed with understanding every feature, benefit, and use case of our products, then ensure they’re communicated powerfully everywhere they appear – with particular focus on our US audience.
What You’ll Do:
Master our product innovations – understand every feature, benefit, and creative use case
Guide social media communication strategy – understand how to grab attention and communicate value quickly to social audiences
Audit and optimise product presentation across all touchpoints: social media, website, retailer sites, packaging, press releases, award applications
Create compelling product narratives that showcase true innovation, not just features
Develop seasonal PR angles and trend-driven content opportunities
Craft press pitches for UK & US beauty editors that highlight product differentiation
Support sales team with retailer pitch materials that communicate value clearly
Ensure consistency in how products are presented across all channels
Research and understand target audiences – particularly US beauty consumers and their content consumption habits
You Must Have:
Excellent copywriting skills – proven ability to communicate product benefits effectively
Traditional PR background – experience pitching journalists and understanding media cycles
Social media expertise – portfolio showing content that generates genuine engagement
Strong visual communication skills – ability to convey complex product information through clean, compelling imagery and video content
Beauty industry passion – genuine love for innovative products and problem-solving
Complex communication skills – ability to explain innovations and benefits clearly
Proven track record – examples of content/campaigns that drove measurable engagement or results
Ideally You Also Have:
Own content portfolio with proven audience growth
Experience with US market/consumers (PR, content, or personal)
Comfort with being in front of a camera to demonstrate product features and other educational content
Understanding of seasonal/trend-based marketing
Beauty PR + Content Strategist (Beauty Tools) in London employer: The Flat Lay Co.
Join our dynamic team at a fast-growing beauty accessories brand, where creativity meets innovation in the heart of Central London. We offer a flexible hybrid work environment that fosters collaboration and personal growth, alongside opportunities to engage with major retailers like Boots and Harrods. As a part-time Beauty PR + Content Strategist, you'll thrive in a culture that values storytelling and empowers you to make a meaningful impact on our products and their presentation to a global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Beauty PR + Content Strategist (Beauty Tools) in London
✨Tip Number 1
Familiarise yourself with our brand and products. Understanding the unique features and benefits of our beauty tools will allow you to communicate their value effectively during interviews and discussions.
✨Tip Number 2
Engage with our social media channels. By interacting with our content, you can gain insights into our audience's preferences and trends, which will help you tailor your approach when discussing social media strategies.
✨Tip Number 3
Prepare examples of your previous work that demonstrate your storytelling skills. Highlight campaigns or content that successfully engaged audiences, particularly in the beauty sector, to showcase your expertise.
✨Tip Number 4
Research the US beauty market and its consumers. Understanding their content consumption habits will be crucial for crafting effective PR strategies and pitches tailored to this audience.
We think you need these skills to ace Beauty PR + Content Strategist (Beauty Tools) in London
Some tips for your application 🫡
Showcase Your Portfolio:Since the company requires links to relevant portfolios at the top of your CV, make sure to include your best work that highlights your copywriting, social media content, and any other relevant projects. This is crucial as applications without portfolios will not be considered.
Tailor Your CV:Customise your CV to reflect your experience in beauty PR and content strategy. Highlight your 4+ years of experience and any specific achievements that demonstrate your ability to communicate product benefits effectively.
Craft a Compelling Cover Letter:Write a cover letter that tells a story about your passion for the beauty industry and your understanding of the target audience, particularly US consumers. Use this opportunity to explain how your skills align with the company's needs.
Highlight Relevant Experience:In your application, emphasise your traditional PR background and any experience you have with pitching to journalists. Include examples of successful campaigns or content that generated engagement, especially in the beauty sector.
How to prepare for a job interview at The Flat Lay Co.
✨Showcase Your Portfolio
Make sure to include links to your relevant portfolios at the top of your CV. This is crucial, as applications without portfolios will not be considered. Highlight your best work that demonstrates your copywriting and content creation skills.
✨Understand the Brand and Products
Before the interview, take time to research the beauty accessories brand and its products. Familiarise yourself with their innovative makeup bags and storage solutions, and think about how you can communicate their features and benefits effectively.
✨Prepare for Social Media Strategy Questions
Be ready to discuss your experience with social media communication strategies. Think of examples where you've successfully grabbed attention and communicated value quickly to audiences, especially in the beauty sector.
✨Demonstrate Your Passion for Beauty
Express your genuine love for innovative beauty products during the interview. Share personal experiences or insights that showcase your passion for the industry, as this will resonate well with the interviewers.
