Creative Lead - Experiential

p Senior Experiential Lead – FMCG Drinks /p p Location: Berkshire / Hybrid /p p Salary: Up to £70,000–£80,000 depending on experience /p p br /p p The Opportunity /p p I’m working on a genuinely exciting opportunity for a senior experiential creative/Associate Creative Director to join a leading brand experience agency and help shape some of the most ambitious work across the FMCG drinks space. /p p br /p p This isnt a traditional Creative Director role — were looking for someone who is obsessed with experiential and has bags of experience doing it. /p p br /p p Someone who can take a familiar drinks brand and ask: /p p “How do we completely disrupt this?” /p p How do we turn a brand into something people can step inside, interact with, photograph, share and talk about? /p p br /p p How do we create a moment that doesnt just communicate a campaign, but brings the brand to life in a completely unexpected way? /p p br /p p Were looking for a highly conceptual thinker who can move effortlessly from a cultural insight to a huge experiential idea — and then bring that idea to life through physical, digital, social, retail and live experiences. /p p br /p p This role is all about drinks!! You will need the vast majority of your portfolio to be drinks FMCG brands. /p p br /p p We are specifically looking for someone with strong FMCG beverage experience who is already working within experiential, brand experience, activation or creative production. /p p br /p p You will need to understand the drinks world — its brands, consumers, culture and competitive landscape — and know how to create experiences that make people feel something about a brand. /p p Whether thats a completely immersive brand world, a theatrical live experience, a disruptive activation, a cultural moment, a retail takeover or something nobody has thought of before, youll be responsible for turning brands into experiences people remember. /p p br /p p Who Were Looking For /p p Were looking for someone operating at Senior Designer, Creative Lead, Associate Creative Director or equivalent level within an experiential agency. /p p You should already be creating experiential work and have at least 3–5 years experience working in a senior creative position, with a strong agency background behind you. /p p Most importantly, youre a conceptual creative first. /p p You dont just make things look good. You think about why they should exist, what they should make people feel and why people would actually want to engage with them. /p p You understand that the best experiential work isnt simply a nice installation or a beautifully designed space. /p p Its an idea. /p p An idea that earns attention. /p p An idea that creates conversation. /p p An idea that makes a brand impossible to ignore. /p p br /p p What Youll Be Doing /p ul li Develop big, disruptive experiential concepts for some of the worlds most exciting FMCG drinks brands. /li li Turn brand challenges, cultural insights and consumer behaviours into ideas that people genuinely want to experience. /li li Develop theatrical, immersive and unexpected ways to bring brands to life. /li li Push beyond conventional activations and challenge clients to think bigger. /li li Create ideas that can live across experiential, live, social, digital, retail, content and culture. /li li Work closely with strategy to find the insight or cultural tension that unlocks the idea. /li li Take a concept from the initial spark through to a fully realised creative proposition. /li li Build compelling creative narratives and presentations that make clients see the idea, feel the idea and want to buy the idea. /li li Use AI, 3D, visualisation and emerging creative tools to bring concepts to life and make pitches genuinely compelling. /li li Present confidently to senior clients and sell ambitious creative thinking. /li li Collaborate with designers, strategists, producers and wider creative teams to turn ambitious ideas into reality. /li li Mentor and inspire other creatives, helping raise the creative bar across the agency. /li li Work closely with senior creative and client teams to develop long-term relationships and unlock bigger opportunities. /li /ul p br /p p The Creative Profile /p p Were looking for someone who is has been in a senior role no longer than 3 years. /p p Conceptual. You can start with a blank piece of paper and find the big idea. /p p Experiential. You understand that an experience needs to be felt, not just seen. /p p Brave. Youre comfortable challenging the brief and pushing clients somewhere they havent been before. /p p Culturally switched-on. You know whats happening in music, sport, fashion, food, nightlife, social and popular culture — and understand how brands can genuinely participate in it. /p p Commercial. You know that brilliant creative still needs to solve a business problem. /p p A storyteller. You can make a room believe in an idea. /p p Obsessed with brands. Particularly FMCG drinks brands and the culture surrounding them. /p p br /p p Essential Experience /p ul li 3–5+ years in a senior creative position within an experiential, brand experience or activation agency. /li li Strong FMCG drinks / beverage experience is essential. /li li A proven track record of creating experiential and brand experience campaigns. /li li A portfolio demonstrating genuinely conceptual, culturally relevant and disruptive creative thinking. /li li Experience taking ideas from initial concept through to execution. /li li Strong understanding of live, experiential, social and physical brand experiences. /li li Exceptional creative presentation and storytelling skills. /li li Experience using AI, 3D and visualisation tools to sell and develop creative ideas. /li li Ability to work collaboratively with strategy, production, design and client teams. /li li The confidence and maturity to operate at senior level with major brands and clients. /li /ul li /li p The one thing were really looking for... /p p A creative who can make a drinks brand feel bigger than the product. /p p Someone who sees a brief and doesnt immediately think campaign. /p p br /p p Package Benefits /p ul li Salary up to £75,000–£80,000, depending on experience. /li li Hybrid working. /li li 23 days annual leave plus Bank Holidays, increasing with length of service up to 30 days. /li li Holiday buy/sell scheme. /li li Life assurance. /li li Digital GP service from day one. /li li Private medical healthcare after two years service. /li li Retail discounts and lifestyle benefits. /li li Employee Assistance Programme. /li li Onsite gym. /li li Free breakfast. /li li Free onsite parking. /li li Onsite café. /li li Company socials and events. /li li Quarterly and annual recognition awards. /li li Salary sacrifice schemes. /li li Free shuttle service from the local train station. /li /ul p br /p p If youre a senior experiential creative with serious FMCG drinks credentials and youre ready to create work that people actually remember, this could be a very exciting next move. /p