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- Tasks: Lead strategic PR direction and creative marketing for a key QSR brand.
- Company: Dynamic agency focused on culture-driven communications.
- Benefits: Up to £45,000 salary, hybrid work, and professional growth opportunities.
- Other info: Join a values-driven team that thrives on creativity and ambition.
- Why this job: Shape impactful campaigns and work with top media relationships.
- Qualifications: Extensive PR experience in Hospitality or Food sectors required.
The predicted salary is between 45000 - 45000 £ per year.
Hype, Demand, and Legacy Ⓡ is what we create. We’re an agency driven by having a deep understanding of sub-cultures that go on to shape behaviours. We believe culture comes first and it’s at the heart of everything we do. An agency built to launch, position, and transform businesses in a fast-paced, demanding, and people-powered world. We work on the belief of valuegraphics, over stereotypical demographics. Truly delving into the wants of humans influenced by culture, data, and insights. Our network spans across the globe from tastemakers, brands, creators, celebrities, and the people you just need to know to make what seems like an unachievable ambition happen.
START: ASAP
LOCATION: London
HYBRID: 5 days per week (3 days in the office)
SALARY: Up to £45,000
TYPE: Permanent
WHY THIS ROLE EXISTS: This role exists to lead the strategic PR direction, creative marketing ambition and delivery excellence for a key QSR brand. You will operate at a senior level across the client’s business by working with the Business Director – Hospitality, QSR and Leisure to shape the brand’s communications strategy, manage key media relationships, ensure the effective running of the QSR-focused PR team and integrate PR seamlessly into brand, social, experiential and creator-first campaigns.
KEY RESPONSIBILITIES:
- Work with the Business Director – Hospitality, QSR and Leisure to shape the strategic vision of the PR function for the QSR brand.
- Develop culturally relevant, insight-driven communications strategies tied to the client’s brand and commercial goals.
- Lead planning, quarterly reviews and senior stakeholder presentations.
- Set the creative and strategic standard for PR work across the client by pushing beyond traditional PR tactics into integrated earned-first activations.
- Maintain senior-level relationships with editors, commissioners and influential media.
- Drive high-profile launches, exclusives and reputation-building moments.
- Lead issues and crisis communications for the client with strategic clarity and confidence.
- Build, lead and inspire a high-performing PR team of QSR specialists.
- Provide coaching, direction and opportunities for professional growth.
Commercial Ownership + Growth:
- Work with the Business Director – Hospitality, QSR and Leisure to own financial performance across all PR related activity, including forecasting, managing scopes of work and ensuring profitability.
- Identify organic growth opportunities and lead new business efforts, pricing and scoping new projects.
SKILLS, EXPERIENCE & MINDSET: You’ll thrive here if you bring:
- Extensive PR agency experience gained within Hospitality, QSR or Food and Drink sectors.
- Deep, senior-level media relationships across culture, consumer, lifestyle and national publications.
- Proven ability to build PR strategies that deliver commercial and cultural impact.
- Strong team management experience with ability to inspire, coach and elevate others.
- Crisis and issues management expertise.
- Ability to integrate PR thinking across social, content, influencer and experiential.
- Strong commercial acumen including P&L ownership, forecasting and pitching.
- A team-first, values-driven approach.
The Fitting Room started with less than £20 and a vision to build something different. That idea-to-execution mindset still defines us and is central to how we hire. We look for individuals with proven experience, strong drive and values that align with our culture. If you care deeply about your craft, live and breathe pop culture, and want to help shape an ambitious independent agency, get in touch.
PR Lead – QSR employer: The Fitting Room
Contact Detail:
The Fitting Room Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Lead – QSR
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or clients, let your passion for PR shine through. Share your ideas and insights about the QSR sector – it’ll make you memorable and show you’re genuinely interested in the role.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring your own ideas to the table during discussions. This shows you’re proactive and ready to contribute to their strategic vision right from the start.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace PR Lead – QSR
Some tips for your application 🫡
Show Your Passion for Culture: When you're writing your application, let your love for culture shine through! We want to see how you connect with sub-cultures and how that influences your PR strategies. Make it personal and relatable!
Tailor Your Experience: Don’t just list your past jobs; show us how your experience in the Hospitality, QSR, or Food and Drink sectors makes you the perfect fit for this role. Highlight specific campaigns or projects that align with our values and goals.
Be Strategic and Insightful: We’re all about insight-driven strategies, so make sure to include examples of how you've developed culturally relevant communications in your previous roles. Show us your thought process and how you can bring that to our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at The Fitting Room
✨Know Your Culture
Before the interview, dive deep into the agency's ethos and understand their focus on sub-cultures. Familiarise yourself with recent campaigns they've executed and how they align with cultural trends. This will help you demonstrate your understanding of their values and how you can contribute to their mission.
✨Showcase Your PR Savvy
Prepare specific examples from your past experience that highlight your strategic PR leadership, especially in the QSR or hospitality sectors. Be ready to discuss how you've developed insight-driven communications strategies and managed high-profile media relationships, as this is crucial for the role.
✨Demonstrate Team Leadership
Since this role involves leading a PR team, come prepared to talk about your management style. Share instances where you've inspired and coached team members, and how you've fostered a collaborative environment. Highlight your ability to elevate others while achieving commercial goals.
✨Crisis Management Confidence
Given the importance of crisis communications in this role, be ready to discuss your approach to handling issues strategically. Prepare a couple of scenarios where you've successfully navigated a PR crisis, showcasing your clarity and confidence under pressure.