Social Media Manager - Freelance in London

This role exists to deliver best-in-class social content and engagement strategies for your clients, content that is culturally sharp, platform-native and rooted in insights. Operating end to end spanning ideation through to execution and reporting, as Social Media Strategist, Community Manager and Creator you are responsible for producing standout brand content that resonates, increases sentiment and engages audiences.

KEY RESPONSIBILITIES

• Content Creation + Platform Execution
  • Create, shoot and edit high-quality content for TikTok, Instagram, YouTube and X.
  • Develop platform-specific content calendars that reflect cultural moments and client objectives.
  • Produce reactive, trend-led content at pace.
  • Manage community engagement and respond to audience interactions with tone‑of‑voice consistency.
  • Ensure all content meets TFR’s standard of excellence and brand consistency.
  • Work with all TFR teams to deliver integrated and impactful social campaigns.
  • Generate actionable insights from social listening data to guide content strategy, campaign development and brand positioning.
  • Monitor and analyse social media conversations, brand mentions, and industry trends to identify opportunities and potential issues in real‑time.
  • Bring proactive ideas rooted in cultural insight and platform behaviour.
  • Stay ahead of social trends, formats and platform updates.
• Community + Channel Management
  • Work with the rest of the team to activate the community and channel management strategy across your client base, ensuring a mixture of proactive and reactive engagement measures.
  • Proactively conduct daily searches across client‑related social content to spot engagement opportunities, resharing relevant content to further amplify brand engagement.
  • Manage publishing schedules, community interaction and tone‑of‑voice consistency.
  • Monitor engagement, sentiment and audience behaviour to optimise performance, taking part in daily content sweeps to identify real time, culturally relevant moments.
• Measurement + Insights
  • Track performance metrics and translate results into actionable recommendations.
  • Present social insights to clients with clarity and confidence.
  • Optimise content based on insights and platform behaviour.
• Commercial Responsibilities
  • Support development of scopes, timings and budgets for social projects, invoicing clients directly where necessary.
  • Ensure time is used efficiently and work is delivered within agreed budgets.
  • Present social content, ideas and analysis to clients with clarity and confidence.
  • Support broader campaign delivery and integration of social across the agency.

SKILLS, EXPERIENCE + MINDSET

• At least 4 years’ agency experience managing and creating content for TikTok, Instagram and other major platforms.
• Hands‑on content creator comfortable scripting, filming and editing.
• Strong understanding of platform trends, native formats and algorithm behaviours.
• Confident communicator with excellent writing and storytelling skills.
• Brings energy, cultural curiosity and a proactive mindset.
• Organised, detail‑driven and able to operate in a fast‑paced, high‑standards environment.
• Confident using analytics tools and reporting insights clearly.
• Ability to balance conceptual thinking with detail‑oriented execution.
• Collaborative approach, working seamlessly with Creative, Social, PR and Client Services.
• A proactive mindset with the ability to challenge, elevate and refine ideas.
• A commitment to continuous learning and improvement.
• A team‑first, values‑driven approach.

The Fitting Room started with less than £20 and a vision to build something different. That idea‑to‑execution mindset still defines us and is central to how we hire. We look for individuals with proven experience, strong drive and values that align with our culture. If you care deeply about your craft, live and breathe pop culture, and want to help shape an ambitious independent agency, get in touch.