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For Companies At a Glance
- Tasks: Lead social media strategy and create engaging content for exciting brands.
- Company: Award-winning global culture and communications house with a people-powered approach.
- Benefits: Dynamic work environment, creative freedom, and opportunities for professional growth.
- Why this job: Make an impact by shaping culturally iconic moments and driving brand relevance.
- Qualifications: Experience in social media management and a passion for cultural trends.
- Other info: Collaborative team atmosphere with opportunities to mentor junior members.
The predicted salary is between 36000 - 60000 £ per year.
About Us
We create hype, demand + legacy.® The Fitting Room is an award-winning, independent global culture and communications house. We design culturally iconic moments at the intersection of strategy, creativity and truth, building lasting connections between brands, culture and the people who shape it. We are fast, ambitious and deeply people-powered. Our work gets talked about because it always stands for something.
Why This Role Exists
As Social Lead, you’ll combine your platform expertise with your experience creating engaging culture-first content that gets talked about. Working on an exciting QSR brand initially, this is a multi-faceted role where you will ensure that the social, content and creator strategy and execution drives meaning and relevance for your client’s brands, whilst also working in alignment with TFR’s point of difference.
Having previously worked across a range of brands from Food and Drink, to FMCG, Hospitality, Entertainment and Leisure, we’re looking for someone who can ideate and lead brainstorming sessions with the team, whilst being client-facing and work on a range of briefs from new product launches to new restaurant openings.
Key Responsibilities
- Client Management
- Work with your key client to become known for providing social-first strategic and creative content, backed by a solid understanding of the client’s brand and marketing objectives.
- Regularly present strategic and creative cross-channel social work, backed by data and insights and a thorough understanding of engaging and innovative audience content.
- Represent the needs of your client at TFR by working with the Social, Content + Creator team and the wider business to lead campaigns from ideation to execution.
- Social Media Strategy + Execution
- Lead the social, content and creator strategy for your client (and others) mainly across Instagram and TikTok, continuing to shape briefs to create social-first campaigns, content series and cultural brand aligned moments.
- Stay on top of trends, platform behaviours and emerging opportunities to keep content ideas fresh and innovative.
- Creative + Content Direction
- Collaborate with the wider Social, Content + Creator team to develop and execute standout campaigns that drive your client’s business forwards.
- Ensure creative work is platform-native, culturally relevant and aligned to brand objectives.
- Work with the wider team to manage publishing schedules, community management and tone of voice consistency, constantly monitoring engagement, sentiment and audience behaviour.
- Commercial Responsibilities
- Support the development of scopes, timings and budgets for key projects, invoicing clients directly where necessary.
- Work with the wider team to ensure campaigns are delivered within agreed budgets and project scopes.
- Identify opportunities to elevate social activity and drive incremental growth.
- Team Collaboration
- Day to day management of the Social, Content + Creator team from leading sprint sessions, to reviewing social content and general comms.
- Work closely with the Social, Content + Creator team to bring campaigns to life from ideation to execution and reporting.
- Closely support and develop junior members of the team.
- Delivery Excellence
- Oversee all social media output for your clients from ideation to publishing and reporting, ensuring work is delivered to the highest standard reflecting TFR’s values and the client’s brief.
- Continually monitor campaign performance, driving engagement and community management strategies to optimise campaign performance.
Skills, Experience + Mindset
Currently at Senior Social Media Manager level looking to step up, or an
Social Media Lead in London employer: The Fitting Room
Contact Detail:
The Fitting Room Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media. Use platforms like Instagram or TikTok to showcase your creativity and understanding of trends. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and think about how you can contribute to their mission. Bring fresh ideas to the table that align with their values and objectives.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team.
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media and culture shine through. We want to see how you connect with brands and trends, so share your personal experiences and insights that make you a perfect fit for this role.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Social Media Lead position. Highlight your relevant experience in creating engaging content and managing client relationships, as this will show us you understand what we’re looking for.
Be Creative: Don’t be afraid to showcase your creativity in your written application. Use engaging language and examples that demonstrate your ability to ideate and lead campaigns. Remember, we’re all about culturally iconic moments, so let your personality come through!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team at The Fitting Room!
How to prepare for a job interview at The Fitting Room
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of Instagram and TikTok. Research how successful brands are using these platforms to engage their audiences, and be ready to discuss specific examples during your interview.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in social media content creation. Include case studies that demonstrate your ability to ideate and execute campaigns that resonate culturally and drive engagement.
✨Understand the Brand
Dive deep into the QSR brand you’ll be working with. Familiarise yourself with their marketing objectives, target audience, and previous campaigns. This will help you articulate how you can contribute to their success during the interview.
✨Be Client-Focused
Think about how you can position yourself as a strategic partner for clients. Prepare to discuss how you would manage client relationships and present creative ideas that align with their goals, showcasing your understanding of their needs.
