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- Tasks: Lead a dynamic team to create impactful campaigns in hospitality and leisure.
- Company: Join an award-winning agency known for cultural innovation and creativity.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Be part of a values-driven team that thrives on collaboration and excellence.
- Why this job: Shape iconic brand moments and drive cultural connections in a fast-paced environment.
- Qualifications: 10+ years in client-facing roles with strong commercial and creative skills.
The predicted salary is between 72000 - 108000 £ per year.
Start: ASAP
Location: London
Hybrid: 5 days per week (3 days in the office)
SALARY: Up to £90,000
Type: Permanent
About Us
We create hype, demand + legacy. The Fitting Room is an award-winning, independent global culture and communications house. We design culturally iconic moments at the intersection of strategy, creativity and truth, building lasting connections between brands, culture and the people who shape it. We are fast, ambitious and deeply people-powered. Our work gets talked about because it always stands for something.
Why This Role Exists
The Business Director – Hospitality, QSR and Leisure will lead their own division of the agency, bringing strategic direction, commercial leadership and cultural fluency to our clients operating in fast-moving, high-impact environments. This role exists to be the senior partner to our clients; you must be someone who builds trust in the boardroom, relevance in the feed and empowerment in an enthusiastic team. Leading multi-disciplinary teams across communications, social, creators, partnerships, experiential and project delivery, you will know how to translate brand ambition into sharp, actionable, culturally tuned work, ensuring all our activity ladders back to brand, audience and cultural intent. You create clarity, pace and momentum, driving retention, growth and creative excellence across your portfolio.
Key Responsibilities
- Client + Stakeholder Leadership
- Act as the senior point of contact for flagship QSR, Hospitality and Leisure clients.
- Build trusted relationships with CMOs, brand teams and senior stakeholders.
- Understand client ambitions and translate them into sharp, actionable briefs.
- Provide a strong point of view on brand, culture, category and audience.
- Manage high-stakes conversations with clarity, confidence and commercial grounding.
- Strategic + Creative Impact
- Guide strategic direction across earned, owned and paid activity.
- Ensure all work is rooted in cultural intelligence and QSR/Hospitality and Leisure category understanding.
- Lead strategy, creative and production teams within the QSR/ Hospitality and Leisure department to deliver standout, culturally resonant campaigns that ladder into brand intention and business impact.
- Translate trends into insights that inform commercial and creative action.
- Commercial Ownership
- Own client account P&L across QSR, Hospitality and Leisure portfolios.
- Oversee scopes, budgets, forecasting, resourcing and profitability.
- Identify and grow organic opportunities across TFR's service lines.
- Lead proposals, renewals and new business pitches with commercial competence.
- Contribute to agency revenue planning, pipeline forecasting and leadership decisions.
- Ensure high commercial rigour across teams and accounts.
- Manage, mentor and upskill a high-performance team.
- Lead multi-disciplinary teams across Social, Content, PR, Communications and Project Delivery.
- Set the tone for clarity, energy, pace and cultural curiosity.
- Ensure teams operate with accountability, strong communication and values-driven behaviour.
- Build a positive, ambitious and supportive team culture.
- Delivery Excellence
- Oversee seamless cross-functional delivery across multiple workstreams.
- Maintain standards of excellence across strategy, creative, comms, social and experiential.
- Support teams to identify risks early and course-correct.
- Champion integrated thinking and ensure all outputs meet TFR's bar for cultural impact.
Skills, Experience + Mindset
- Minimum of 10 years experience in a client-facing role within a culture-first, creative, social or brand agency working with leading QSR and Hospitality brands.
- Experience running multi-workstream, integrated accounts across social, content, PR, creator and experiential.
- Strong commercial track record: P&L ownership, forecasting, growth and contract negotiation.
- Exceptional communication, presentation and influencing skills from C-suite to cross-functional teams.
- Deep cultural fluency with the ability to translate trends into strategic action.
- Strong problem-solving ability with sharp prioritisation and decision-making.
- Highly organised with strong budget management and commercial acumen.
- Strategic, commercially sharp and culturally tuned.
- Positive, proactive and solutions-led, even under pressure.
- Thrives in pace and excels in fast-moving client environments.
- Values-driven leader who brings energy, empathy and excellence.
- Collaborative and team-first but confident in senior leadership moments.
- Willing to be hands-on when needed and lead from the front.
The Fitting Room started with less than £20 and a vision to build something different. That idea-to-execution mindset still defines us and is central to how we hire. We look for individuals with proven experience, strong drive and values that align with our culture. If you care deeply about your craft, live and breathe pop culture, and want to help shape an ambitious independent agency, get in touch.
BUSINESS DIRECTOR – HOSPITALITY, QSR + LEISURE in London employer: The Fitting Room
Contact Detail:
The Fitting Room Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BUSINESS DIRECTOR – HOSPITALITY, QSR + LEISURE in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your passion shine through. We want to see how you think and what makes you tick, so don’t hold back!
✨Tip Number 3
Do your homework! Research the company and its culture before any meeting. Knowing their recent projects or values will help you tailor your conversation and show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Follow up after meetings! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’d be a perfect fit for the role.
We think you need these skills to ace BUSINESS DIRECTOR – HOSPITALITY, QSR + LEISURE in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for the hospitality and leisure industry shine through. We want to see that you care about the craft and have a genuine interest in creating culturally impactful work.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that align with the Business Director role. Highlight your experience in leading multi-disciplinary teams and managing high-stakes client relationships, as these are key to what we’re looking for.
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your achievements and how they relate to the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at The Fitting Room.
How to prepare for a job interview at The Fitting Room
✨Know Your Stuff
Before the interview, dive deep into The Fitting Room's work and values. Familiarise yourself with their recent campaigns in the QSR and hospitality sectors. This will not only show your genuine interest but also help you articulate how your experience aligns with their mission.
✨Build Rapport
Establishing a connection with your interviewers is key. Be personable and engage them in conversation about their experiences at The Fitting Room. This can create a more relaxed atmosphere and demonstrate your ability to build relationships, which is crucial for the Business Director role.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've led multi-disciplinary teams and driven strategic direction in previous roles. Highlight your commercial acumen and how you've successfully managed P&L, as this will resonate well with their expectations for the position.
✨Ask Insightful Questions
Come armed with thoughtful questions that reflect your understanding of the industry and the agency's challenges. Inquire about their approach to cultural intelligence and how they foresee the future of QSR and hospitality marketing. This shows you're not just interested in the role, but also in contributing to their vision.