At a Glance
- Tasks: Lead influencer strategies and create impactful campaigns for a top QSR client.
- Company: Join a dynamic agency that thrives on cultural insights and creativity.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Be part of an ambitious team that values creativity and innovation.
- Why this job: Shape the future of influencer marketing in a fast-paced, creative environment.
- Qualifications: Experience in influencer marketing, strong negotiation skills, and a passion for culture.
The predicted salary is between 40500 - 49500 £ per year.
This role exists to lead the development and delivery of creator and influencer strategies that are culturally relevant, commercially impactful and authentically aligned to our QSR client’s brand.
About Us
Hype, Demand, and Legacy is what we create. We’re an agency driven by having a deep understanding of sub-cultures that go on to shape behaviours. We believe culture comes first and it’s at the heart of everything we do. An agency built to launch, position, and transform businesses in a fast-paced, demanding, and people-powered world. We work on the belief of valuegraphics, over stereotypical demographics. Truly delving into the wants of humans influenced by culture, data, and insights. Our network spans across the globe from tastemakers, brands, creators, celebrities, and the people you just need to know to make what seems like an unachievable ambition happen.
Why this Role Exists
This role exists to lead the development and delivery of creator and influencer strategies that are culturally relevant, commercially impactful and authentically aligned to our QSR client’s brand. As Influencer Marketing Manager, you will identify the right creators, build meaningful relationships, negotiate partnerships and deliver integrated creator-led campaigns, that enhance storytelling across PR, social, content and experiential channels.
Key Responsibilities
- Develop culturally relevant influencer strategies rooted in your client’s objectives, audience insight and platform behaviour.
- Define KPIs and success measures to ensure clear outcomes and accountability.
- Craft creative campaign approaches that integrate seamlessly with PR, Social, Content and Experiential work.
- Lead all stages of influencer activity from sourcing and outreach, to contracting, briefing, approvals and delivery.
- Ensure creator content aligns with brand guidelines, campaign goals and cultural sensitivity.
- Manage timelines, workflows and communication across creators, clients and internal teams.
- Build and maintain strong relationships with creators, agents and talent managers.
- Evaluate creator-brand fit with strategic and cultural discernment.
- Negotiate fees, deliverables, usage rights and contracts confidently and commercially.
- Manage campaign budgets, ensuring clear tracking, accuracy and cost control.
- Review creator deliverables, payment processes and billing consistency.
- Analyse performance results, preparing insightful reports demonstrating ROI and learning.
- Recommend optimisation strategies for future campaigns.
Skills, Experience + Mindset
- Proven influencer/ creator marketing experience gained within Hospitality, QSR, or Food and Drink categories.
- Strong knowledge of the creator economy, agent landscape and platform behaviours.
- Experience defining KPIs, managing budgets and reporting against performance.
- Strong negotiation, contracting and relationship-management skills.
- Ability to evaluate creator-brand fit with cultural and commercial sensitivity.
- Experience delivering influencer work as part of integrated marketing campaigns (PR, Social, Experiential).
- Excellent communication and planning skills with high attention to detail and ability to manage end-to-end delivery across multiple campaigns.
- A proactive, culturally aware mindset with strong analytical capability.
- Comfortable working at pace with professionalism and maturity.
- A team-first, values-driven approach.
The Fitting Room started with less than £20 and a vision to build something different. That idea-to-execution mindset still defines us and is central to how we hire. We look for individuals with proven experience, strong drive and values that align with our culture. If you care deeply about your craft, live and breathe pop culture, and want to help shape an ambitious independent agency, get in touch.
Influencer Marketing Manager London (Hybrid) employer: The Fitting Room
At The Fitting Room, we pride ourselves on being an innovative agency that thrives on cultural relevance and authenticity. Our hybrid work model fosters a collaborative environment where creativity flourishes, and our commitment to employee growth ensures that you will have ample opportunities to develop your skills in the dynamic field of influencer marketing. Join us in London, where you can make a meaningful impact while working alongside passionate individuals who share your values and drive for excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager London (Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Fitting Room and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Fitting Room are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Fitting Room on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Fitting Room. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Manager London (Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Fitting Room. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Fitting Room:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Fitting Room’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Fitting Room
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Fitting Room will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Fitting Room, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
