Social Media Lead

Social Media Lead

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead social media strategy and create engaging content for a dynamic QSR brand.
  • Company: Join an award-winning global culture and communications house, The Fitting Room.
  • Benefits: Collaborative environment, creative freedom, and opportunities for personal growth.
  • Why this job: Shape iconic moments and connect brands with culture in a fast-paced setting.
  • Qualifications: Experience in social media management, creativity, and strong communication skills.
  • Other info: Be part of a values-driven team that thrives on innovation and cultural relevance.

The predicted salary is between 36000 - 60000 £ per year.

About Us

We create hype, demand + legacy. The Fitting Room is an award-winning, independent global culture and communications house. We design culturally iconic moments at the intersection of strategy, creativity and truth, building lasting connections between brands, culture and the people who shape it. We are fast, ambitious and deeply people-powered. Our work gets talked about because it always stands for something.

Why This Role Exists

As Social Lead, you’ll combine your platform expertise with your experience creating engaging culture-first content that gets talked about. Working on an exciting QSR brand initially, this is a multi-faceted role where you will ensure that the social, content and creator strategy and execution drives meaning and relevance for your client’s brands, whilst also working in alignment with TFR’s point of difference.

Having previously worked across a range of brands from Food and Drink, to FMCG, Hospitality, Entertainment and Leisure, we’re looking for someone who can ideate and lead brainstorming sessions with the team, whilst being client-facing and work on a range of briefs from new product launches to new restaurant openings.

Key Responsibilities

  • Client Management
    • Work with your key client to become known for providing social-first strategic and creative content, backed by a solid understanding of the client’s brand and marketing objectives.
    • Regularly present strategic and creative cross-channel social work, backed by data and insights and a thorough understanding of engaging and innovative audience content.
    • Represent the needs of your client at TFR by working with the Social, Content + Creator team and the wider business to lead campaigns from ideation to execution.
  • Social Media Strategy + Execution
    • Lead the social, content and creator strategy for your client (and others) mainly across Instagram and TikTok, continuing to shape briefs to create social-first campaigns, content series and cultural brand aligned moments.
    • Stay on top of trends, platform behaviours and emerging opportunities to keep content ideas fresh and innovative.
  • Creative + Content Direction
    • Collaborate with the wider Social, Content + Creator team to develop and execute standout campaigns that drive your client’s business forwards.
    • Ensure creative work is platform-native, culturally relevant and aligned to brand objectives.
    • Work with the wider team to manage publishing schedules, community management and tone of voice consistency, constantly monitoring engagement, sentiment and audience behaviour.
  • Commercial Responsibilities
    • Support the development of scopes, timings and budgets for key projects, invoicing clients directly where necessary.
    • Work with the wider team to ensure campaigns are delivered within agreed budgets and project scopes.
    • Identify opportunities to elevate social activity and drive incremental growth.
  • Team Collaboration
    • Day to day management of the Social, Content + Creator team from leading sprint sessions, to reviewing social content and general comms.
    • Work closely with the Social, Content + Creator team to bring campaigns to life from ideation to execution and reporting.
    • Closely support and develop junior members of the team.
  • Delivery Excellence
    • Oversee all social media output for your clients from ideation to publishing and reporting, ensuring work is delivered to the highest standard reflecting TFR’s values and the client’s brief.
    • Continually monitor campaign performance, driving engagement and community management strategies to optimise campaign performance.

Skills, Experience + Mindset

  • Currently at Senior Social Media Manager level looking to step up, or an Account Director with experience working across key social media platforms including Instagram and TikTok.
  • Combination of strategic and hands-on social-first campaign experience working on a variety of sectors ranging from Entertainment to Food and Drink, Hospitality, QSR and Leisure.
  • Experience having worked with Creators, from strategic ideation to negotiation and execution.
  • Strong understanding of platform trends, native formats and algorithm behaviours.
  • Confident communicator with excellent writing and storytelling skills.
  • Brings energy, cultural curiosity and a proactive mindset.
  • Organised, detail-driven and able to operate in a fast-paced, high-standards environment.
  • Confident using analytics tools and reporting insights clearly.
  • Strategic, commercially sharp and culturally tuned.
  • Positive, proactive and solutions-led, even under pressure.
  • Thrives in pace and excels in fast-moving client environments.
  • Values-driven leader who brings energy, empathy and excellence.
  • Collaborative and team-first but confident in senior leadership moments.
  • Willing to be hands-on when needed and lead from the front.

The Fitting Room started with less than £20 and a vision to build something different. That idea-to-execution mindset still defines us and is central to how we hire. We look for individuals with proven experience, strong drive and values that align with our culture. If you care deeply about your craft, live and breathe pop culture, and want to help shape an ambitious independent agency, get in touch.

Social Media Lead employer: The Fitting Room-1

The Fitting Room is an exceptional employer that thrives on creativity and cultural relevance, offering a dynamic work environment where your ideas can truly make an impact. With a strong emphasis on employee growth, collaboration, and a values-driven culture, you will have the opportunity to lead innovative social media strategies for renowned brands while being part of a passionate team that celebrates diversity and ambition. Located in a vibrant city, we provide a unique chance to engage with cutting-edge trends and work alongside industry leaders, making every day at The Fitting Room both meaningful and rewarding.
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Contact Detail:

The Fitting Room-1 Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Lead

✨Tip Number 1

Get your networking game on! Connect with people in the industry, attend events, and engage on social media. The more you put yourself out there, the better your chances of landing that dream role.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can bring value to the team at The Fitting Room.

✨Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. You never know what opportunities might arise!

✨Tip Number 4

Prepare for interviews like a pro! Research the company, understand their culture, and come armed with ideas on how you can contribute. We love seeing candidates who are genuinely excited about our mission.

We think you need these skills to ace Social Media Lead

Social Media Strategy
Content Creation
Client Management
Data Analysis
Trend Analysis
Creative Direction
Community Management
Budget Management
Team Leadership
Communication Skills
Storytelling
Platform Expertise (Instagram, TikTok)
Project Management
Cultural Awareness
Problem-Solving Skills

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your passion for social media and culture shine through. We want to see that you live and breathe this stuff, so share your experiences and what excites you about the role!

Tailor Your Content: Make sure to tailor your application to reflect the specific skills and experiences mentioned in the job description. Highlight your previous work with brands in sectors like Food and Drink or Entertainment, as it shows you understand our world.

Be Creative: Don’t be afraid to showcase your creativity in your application. Whether it's through your writing style or by including examples of standout campaigns you've worked on, we love seeing innovative thinking right from the start!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!

How to prepare for a job interview at The Fitting Room-1

✨Know Your Platforms

Make sure you’re well-versed in the latest trends and features on Instagram and TikTok. Bring examples of successful campaigns you've led or been part of, showcasing your understanding of platform behaviours and audience engagement.

✨Showcase Your Creativity

Prepare to discuss your creative process and how you ideate content that resonates culturally. Think of a few standout campaigns you've worked on and be ready to explain how they aligned with brand objectives and drove engagement.

✨Client Management Skills

Be ready to demonstrate your experience in client-facing roles. Share specific examples of how you've managed client expectations, presented strategic ideas, and collaborated with teams to deliver successful outcomes.

✨Cultural Curiosity is Key

Express your passion for pop culture and how it influences your work. Be prepared to discuss current cultural moments and how they can be leveraged in social media strategies to create impactful content.

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