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- Tasks: Lead impactful marketing campaigns for a global asset manager in private markets.
- Company: Join a reputable financial institution focused on responsible and sustainable investing.
- Benefits: Work remotely, enjoy a collaborative culture, and gain international exposure.
- Why this job: Make a real impact while driving brand visibility and fundraising efforts.
- Qualifications: Experience in private markets marketing and strong communication skills required.
- Other info: Opportunity to influence senior leaders and work with a diverse team.
The predicted salary is between 43200 - 72000 £ per year.
We are working on behalf of a well-established financial institution which specialises in a wide array of investment products and services. Known for its dependable returns and steadfast dedication to responsible and sustainable investing, it offers a complete set of customised investment solutions. With a global presence and a strong array of asset classes available to investors, it serves as a reliable partner for those looking to grow and safeguard their wealth ethically and responsibly.
In this pivotal position, you’ll play a key role in elevating the private markets capabilities of a globally recognised asset manager. With a focus on capital raising across institutional and wholesale (professional) channels, you\’ll design and deliver targeted, integrated marketing campaigns that make a real impact. Reporting directly to senior leadership, you’ll lead a cross-functional ‘virtual’ marketing team, ensuring alignment with distribution priorities, investment goals, and sustainability-focused business growth. This role offers a reach working across multiple continents and geographies.
The successful candidate will be involved in:
- Strategic Leadership: Partner with senior stakeholders across Private Markets, Distribution, Investment, and Product teams to develop and deliver marketing strategies that drive fundraising and brand visibility.
- Integrated Campaigns: Leadand coordinate a multi-disciplinary marketing team to execute impactful campaigns across digital, content, PR, events, and brand initiatives.
- Sales Enablement: Develop and manage high-quality product enablement materials, including brochures, presentations, and website content, ensuring alignment with commercial objectives.
- Thought Leadership: Oversee the creation of thought leadership pieces, fund updates, webinars, and client communications, establishing the business as a market leader in private markets.
- Data-Driven Decisions: Leverage KPIs, insights, and marketing analytics to optimise campaign performance and align activities with measurable commercial outcomes.
- Compliance and Governance: Ensure all marketing materials meet regulatory, compliance, and Consumer Duty standards, delivering clear, fair, and accurate information to clients.
- Competitor Analysis: Benchmark marketing activities against competitors, staying ahead of market trends and identifying innovative opportunities for differentiation.
The ideal candidate will have:
- Provenexperience in private markets marketing, with a deep understanding of investment strategies and client needs across institutional and wholesale channels.
- Expertise in delivering integrated marketing strategies across digital and traditional channels.
- Familiarity with marketing technologies, data analytics, and customer acquisition techniques.
- Strong knowledge of regulatory and compliance requirements for marketing in financial services.
- Excellent communication and stakeholder management skills, with the ability to influence senior leaders and inspire cross-functional teams.
- Experience managing marketing budgets and driving measurable commercial impact.
- A proactive, innovative mindset with a track record of identifying and implementing improvements.
For more information on this role, please apply here or email Chris at Christopher.rolfe@bruinfinancial.com.
Senior Marketing Manager - Private Markets employer: The FISER Group
Contact Detail:
The FISER Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Private Markets
✨Tip Number 1
Make sure to showcase your experience in private markets marketing during networking events or industry conferences. Engaging with professionals in the field can help you gain insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in sustainable investing and regulatory changes in financial services. This knowledge will not only enhance your conversations with stakeholders but also demonstrate your commitment to the industry.
✨Tip Number 3
Consider creating a portfolio of your past marketing campaigns, especially those that had a measurable impact. This will serve as a powerful tool to illustrate your capabilities and successes when discussing your fit for the role.
✨Tip Number 4
Leverage LinkedIn to connect with current employees at the financial institution. Engaging with them can provide you with insider information about the company culture and expectations, which can be invaluable during interviews.
We think you need these skills to ace Senior Marketing Manager - Private Markets
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Marketing Manager position. Tailor your application to highlight your relevant experience in private markets marketing and integrated campaign strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your expertise in developing marketing strategies for financial services. Emphasize your experience with capital raising, stakeholder management, and compliance standards, making sure to align your skills with the company's focus on responsible investing.
Highlight Relevant Experience: In your CV, clearly outline your previous roles related to private markets marketing. Use specific examples to demonstrate your success in executing integrated campaigns and driving measurable commercial impact, as well as your familiarity with marketing technologies and data analytics.
Showcase Your Thought Leadership: If you have created thought leadership pieces or conducted webinars in the past, mention these in your application. This will illustrate your ability to establish a business as a market leader and your proactive approach to sharing insights within the industry.
How to prepare for a job interview at The FISER Group
✨Showcase Your Strategic Leadership Skills
Be prepared to discuss your experience in partnering with senior stakeholders. Highlight specific examples where you developed and delivered marketing strategies that drove fundraising and enhanced brand visibility.
✨Demonstrate Integrated Campaign Experience
Share insights from past campaigns you've led, focusing on how you coordinated multi-disciplinary teams. Discuss the impact of your campaigns across digital, content, PR, events, and brand initiatives.
✨Highlight Data-Driven Decision Making
Prepare to talk about how you've used KPIs and marketing analytics to optimize campaign performance. Provide examples of measurable outcomes that resulted from your data-driven strategies.
✨Understand Compliance and Regulatory Standards
Familiarize yourself with the regulatory and compliance requirements in financial services marketing. Be ready to explain how you ensure that all marketing materials meet these standards while delivering clear and accurate information.
