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- Tasks: Lead exciting experiential campaigns and manage client relationships for top FMCG brands.
- Company: Join a leading experiential marketing agency with a dynamic team culture.
- Benefits: Competitive salary, travel opportunities, and professional growth in a fast-paced environment.
- Why this job: Make a real impact by driving innovative campaigns and exceeding client expectations.
- Qualifications: Experience in experiential marketing and strong client relationship skills required.
- Other info: Fast-paced role with significant travel and excellent career advancement opportunities.
The predicted salary is between 48000 - 72000 £ per year.
Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands. The Senior Account Director will oversee client relationships, ensuring satisfaction and growth through successful campaign delivery.
Responsibilities include managing a portfolio of campaigns, leading a team, and mentoring Account Directors & Campaign Managers. This role requires strong stakeholder management as well as collaboration with internal departments. It is fast-paced and requires significant travel during busy periods to attend events. Attention to detail is crucial for maintaining high-quality execution of events. You will also seek new business opportunities to exceed revenue goals and expand service offerings while leading pitches and submissions.
- Client Relations
- Partner with customers to understand business needs
- Understand category-specific landscapes and trends
- Establish partnerships with key customers
- Respond to client briefs with clear project plans
- Lead accounts strategically, driving innovation and leadership
- Manage projects from brief to execution
- Champion client service to maintain profitable accounts
- Oversee campaign delivery, managing timelines and costs
- Analyse campaigns and agency performance post-campaign
- Achieve/exceed quarterly account targets
- Prepare financial forecasts for strategic planning
- Provide financial leadership and mentorship to Campaign Managers
- Meet KPIs within agreed margin targets
- Collaborate positively with the Brand Experience Director and department heads
- Manage team and client expectations for a productive environment.
Requirements
- Experience within experiential agencies focusing on FMCG/retail/food/ brands
- Strong client relationship skills and strategic partnership development
- Exceptional client services with a successful business growth track record in fast-paced settings
- Solid financial acumen for budget management and P&L oversight
- Excellent communication, multitasking, and prioritization abilities under deadlines
- Deep understanding of managing experiential and integrated brand campaigns across design, production, logistics, and staffing
Senior Account Director (Experiential) in Reading employer: The Find
Contact Detail:
The Find Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director (Experiential) in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. We all know that personal connections can open doors, so don’t be shy about reaching out to people in your field.
✨Tip Number 2
Showcase your experience! When you get the chance to chat with potential employers, highlight your past successes in managing campaigns and client relationships. We want to see how you’ve driven growth and innovation in your previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and their recent projects. We need to know you’re genuinely interested in what they do and how you can contribute to their success. Tailor your responses to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Account Director (Experiential) in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Account Director. Highlight your experience in managing client relationships and delivering successful campaigns, especially in the FMCG and retail sectors. We want to see how you've driven innovation and growth in your previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this fast-paced environment. Share specific examples of how you've led teams and managed projects from brief to execution, and don’t forget to mention your knack for building strong client partnerships.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you exceed revenue goals or improve client satisfaction? We love numbers, so include metrics that demonstrate your success in managing accounts and delivering high-quality events.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at The Find
✨Know Your Client
Before the interview, dive deep into the agency's client portfolio. Understand their key FMCG and retail brands, and think about how your experience aligns with their needs. This will help you demonstrate your knowledge and show that you're genuinely interested in their work.
✨Showcase Your Leadership Skills
As a Senior Account Director, you'll be leading teams and managing client relationships. Prepare examples of how you've successfully led projects or mentored team members in the past. Highlight your ability to drive innovation and maintain high-quality execution under pressure.
✨Prepare for Financial Discussions
Since financial acumen is crucial for this role, brush up on your budget management and P&L oversight skills. Be ready to discuss how you've achieved revenue goals in previous roles and how you can apply that experience to help the agency exceed its targets.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the agency's approach to experiential marketing and how they measure campaign success. This not only shows your interest but also helps you gauge if the agency is the right fit for you.
