Head of Marketing (London Area)

Our client are a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. They bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments.

Head of Marketing:

They are seeking a visionary Head of Marketing to lead brand and growth strategy across their portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for their festivals — from Portugal to Miami to Ghana and beyond.

Strategic Leadership

• Define and execute the long-term marketing vision across their festival portfolio
• Translate brand strategy into data-driven, culturally rich multi-channel campaigns
• Lead go-to-market strategy for new launches and geographic expansion

Growth & Innovation

• Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
• Evolve their marketing stack to include predictive analytics and AI-driven insights

Budget & Performance

• Own the global festival marketing budget; forecast, manage, and optimise for ROI
• Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact

Team Leadership & Culture

• Build, mentor, and scale a high-performing team across creative, digital, media, and CRM
• Foster a culture of excellence, collaboration, and curiosity
• Manage external agencies, freelance talent, and media partners globally

Executive & Industry Partnerships

• Serve as a key liaison to sponsors, brand partners, and artist management teams
• Represent them at industry events, speaking opportunities, and strategic meetings

Head of Marketing Requirements:

• 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
• Demonstrated success leading large-scale, multi-market campaigns and teams
• Deep fluency in youth culture, music trends, and the global Black diaspora
• Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
• High comfort level presenting to C-suite and cross-functional stakeholders
• A track record of operating calmly in high-stakes, fast-moving environments.