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- Tasks: Lead marketing strategy for global festivals, driving brand growth and innovative campaigns.
- Company: Join a global leader in live music and cultural experiences, creating unforgettable events worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of music and culture, shaping experiences that resonate globally.
- Qualifications: 10+ years in marketing leadership, with expertise in live entertainment and youth culture.
- Other info: This role offers a chance to work with world-class talent and industry leaders.
The predicted salary is between 72000 - 108000 £ per year.
Our client are a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. They bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments.
They are seeking a visionary Head of Marketing to lead brand and growth strategy across their portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for their festivals — from Portugal to Miami to Ghana and beyond.
Strategic Leadership- Define and execute the long-term marketing vision across their festival portfolio
- Translate brand strategy into data-driven, culturally rich multi-channel campaigns
- Lead go-to-market strategy for new launches and geographic expansion
- Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
- Evolve their marketing stack to include predictive analytics and AI-driven insights
- Own the global festival marketing budget; forecast, manage, and optimise for ROI
- Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
- Build, mentor, and scale a high-performing team across creative, digital, media, and CRM
- Foster a culture of excellence, collaboration, and curiosity
- Manage external agencies, freelance talent, and media partners globally
- Serve as a key liaison to sponsors, brand partners, and artist management teams
- Represent them at industry events, speaking opportunities, and strategic meetings
- 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
- Demonstrated success leading large-scale, multi-market campaigns and teams
- Deep fluency in youth culture, music trends, and the global Black diaspora
- Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
- High comfort level presenting to C-suite and cross-functional stakeholders
- A track record of operating calmly in high-stakes, fast-moving environments.
Head of Marketing employer: The Find
Contact Detail:
The Find Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network within the live music and entertainment industry. Attend relevant events, festivals, and conferences to meet key players and learn about potential opportunities. Building relationships with industry professionals can give you insights and referrals that are invaluable.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and youth culture. Follow influential figures and organisations in the music and entertainment sectors on social media. This knowledge will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 3
Prepare to discuss your previous successes in leading large-scale campaigns. Be ready to share specific examples of how you've driven growth and innovation in past roles. This will showcase your ability to translate strategy into actionable results.
✨Tip Number 4
Familiarise yourself with the company's portfolio and their unique brand identity. Understanding their festivals and target audience will allow you to tailor your approach and demonstrate how you can enhance their marketing efforts during discussions.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Research the global leader in live music and cultural experiences. Familiarise yourself with their festivals, events, and overall brand ethos to tailor your application accordingly.
Highlight Relevant Experience: Emphasise your 10+ years of marketing leadership experience, particularly in live entertainment or music. Use specific examples of successful campaigns you've led that align with the company's vision.
Showcase Strategic Thinking: Demonstrate your ability to define and execute long-term marketing strategies. Include examples of how you've translated brand strategy into data-driven campaigns and identified growth opportunities.
Tailor Your CV and Cover Letter: Craft a CV and cover letter that reflect your understanding of youth culture, music trends, and the global Black diaspora. Make sure to connect your skills and experiences directly to the job requirements.
How to prepare for a job interview at The Find
✨Showcase Your Vision
As a Head of Marketing, it's crucial to demonstrate your long-term vision for the brand. Prepare to discuss how you would translate the company's goals into innovative marketing strategies that resonate globally, especially in diverse markets.
✨Highlight Data-Driven Decisions
Be ready to talk about your experience with data analytics and how you've used insights to drive marketing campaigns. Discuss specific examples where your data-driven approach led to increased ticket sales or audience engagement.
✨Demonstrate Cultural Fluency
Given the global nature of the role, show your understanding of youth culture and music trends. Share examples of how you've successfully engaged diverse audiences and adapted marketing strategies to different cultural contexts.
✨Prepare for High-Stakes Scenarios
Expect questions about how you handle pressure and fast-paced environments. Share experiences where you've successfully managed large teams or campaigns under tight deadlines, showcasing your leadership and calmness in challenging situations.
