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- Tasks: Lead marketing strategy for global festivals, driving innovative campaigns and audience growth.
- Company: Join a global leader in live music and cultural experiences, creating unforgettable events worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of music and culture, shaping experiences that resonate globally.
- Qualifications: 10+ years in marketing leadership, with expertise in live entertainment and youth culture.
- Other info: This role offers a chance to mentor a high-performing team and engage with industry leaders.
The predicted salary is between 43200 - 72000 £ per year.
Our client are a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. They bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments.
They are seeking a visionary Head of Marketing to lead brand and growth strategy across their portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for their festivals — from Portugal to Miami to Ghana and beyond.
Strategic Leadership- Define and execute the long-term marketing vision across their festival portfolio
- Translate brand strategy into data-driven, culturally rich multi-channel campaigns
- Lead go-to-market strategy for new launches and geographic expansion
- Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
- Evolve their marketing stack to include predictive analytics and AI-driven insights
- Own the global festival marketing budget; forecast, manage, and optimise for ROI
- Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
- Build, mentor, and scale a high-performing team across creative, digital, media, and CRM
- Foster a culture of excellence, collaboration, and curiosity
- Manage external agencies, freelance talent, and media partners globally
- Serve as a key liaison to sponsors, brand partners, and artist management teams
- Represent them at industry events, speaking opportunities, and strategic meetings
- 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
- Demonstrated success leading large-scale, multi-market campaigns and teams
- Deep fluency in youth culture, music trends, and the global Black diaspora
- Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
- High comfort level presenting to C-suite and cross-functional stakeholders
- A track record of operating calmly in high-stakes, fast-moving environments.
Head of Marketing employer: The Find
Contact Detail:
The Find Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network within the live music and entertainment industry. Attend festivals, concerts, and industry events to meet key players and gain insights into current trends. Building relationships with professionals in this space can open doors and provide valuable information about potential opportunities.
✨Tip Number 2
Stay updated on the latest marketing technologies and strategies, especially those related to digital performance marketing and predictive analytics. Familiarising yourself with these tools will not only enhance your skill set but also demonstrate your commitment to innovation in your approach to marketing.
✨Tip Number 3
Showcase your understanding of youth culture and music trends by engaging with relevant content on social media platforms. Create discussions or share insights that reflect your expertise, as this can help you stand out as a thought leader in the field.
✨Tip Number 4
Prepare for interviews by developing a clear vision for how you would approach the marketing strategy for their festivals. Be ready to discuss specific examples of past campaigns you've led, focusing on your ability to drive growth and engage audiences effectively.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight your relevant experience in live entertainment and marketing leadership.
Craft a Compelling CV: Your CV should reflect your 10+ years of progressive marketing leadership experience. Emphasise your successes in leading large-scale campaigns and your fluency in youth culture and music trends. Use quantifiable achievements to demonstrate your impact.
Write a Strong Cover Letter: In your cover letter, convey your passion for live music and cultural experiences. Discuss how your vision aligns with the company's goals and how you can drive innovative marketing strategies. Be sure to mention your experience with digital performance marketing and brand storytelling.
Showcase Your Leadership Skills: Highlight your experience in building and mentoring high-performing teams. Provide examples of how you've fostered a culture of excellence and collaboration in previous roles. This will demonstrate your capability to lead and inspire others in a fast-paced environment.
How to prepare for a job interview at The Find
✨Showcase Your Vision
As a Head of Marketing, it's crucial to demonstrate your long-term vision for the brand. Prepare to discuss how you would translate the company's goals into innovative marketing strategies that resonate globally, especially in diverse markets.
✨Highlight Data-Driven Decisions
Be ready to talk about your experience with data analytics and how you've used insights to drive marketing campaigns. Discuss specific examples where your data-driven approach led to successful outcomes, particularly in ticket sales and audience engagement.
✨Demonstrate Cultural Fluency
Given the global nature of the role, show your understanding of youth culture and music trends. Share examples of how you've successfully engaged diverse audiences and adapted marketing strategies to different cultural contexts.
✨Prepare for High-Stakes Scenarios
Expect questions about how you handle pressure and fast-paced environments. Prepare anecdotes that illustrate your calmness and strategic thinking during challenging situations, especially when managing large teams or budgets.
