At a Glance
- Tasks: Lead high-profile client accounts and oversee live experiential events.
- Company: Dynamic experiential marketing agency with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a creative team and enjoy excellent career development opportunities.
- Why this job: Make a real impact in the exciting world of experiential marketing.
- Qualifications: 6+ years in experiential marketing and strong team leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
Our client are looking for an experienced experiential events Account Director to join their growing experiential marketing and events business. Hybrid: 2 days in Harpenden office, 3 days remote.
As Account Director, you will lead high-profile client accounts, drive account growth, and oversee complex, live experiential activations. You will manage junior team members, bridge creative strategy with practical production delivery, and take full financial ownership of multi-project budgets.
Key Objectives & Responsibilities:
- Client Strategy & Retention: Serve as the senior lead across assigned accounts, building long-term relationships, translating client objectives into actionable briefs, and unlocking repeat business opportunities.
- Financial Management & Growth: Full commercial ownership of account P&Ls. Oversee campaign budgeting, revenue forecasting, expenditure sign-offs, margin optimization, and final reconciliations.
- Team Leadership & Development: Line-manage Account Managers and Account Executives, run regular 1-to-1s, conduct biannual performance reviews, identify training opportunities. Manage freelance staff sourcing, contract preparation and briefing.
- Production & Event Delivery: Partner closely with production teams ensuring client's needs are met and work is carried out to a high standard.
- Supplier Management: Venue sourcing, contract negotiations, site logistics, and custom structural builds. Oversee all event Health & Safety requirements, RAMS, and local compliance.
- Pitching & Creative Input: Full project ownership, budget management, collaborate on creative deck builds, balancing creative concepts with real-world delivery budgets, presenting directly to clients and prospective clients.
Ideally, you will have:
- Minimum 6+ years of agency experience in experiential marketing, live events, or FMCG brand activations.
- Demonstrated experience in managing large-scale campaign budgets (£250k-£1m+) and driving agency profit margins and growth.
- Ability to understand and respond to client's strategy and unlock future opportunities, as well as driving new business.
- Experience in direct line management, team development, and freelance resourcing.
- Ability to build effective relationships with others and champion collaborative ways of working both internally and with clients.
- Deep operational knowledge of custom builds, mass sampling, venue management, logistics, and live-event H&S compliance.
- Excellent pitching, deck-writing, and client presentation skills.
- Willingness to travel nationwide and attend overnight or weekend live event setups as required.
Account Director (Experiential Events) employer: The Find
As an industry-leading experiential marketing agency, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to thrive. With a focus on professional growth, we offer extensive training and mentorship opportunities, ensuring that our team members can develop their skills while working on exciting projects for renowned FMCG and retail brands. Located in England, our hands-on approach to experiential events allows for meaningful engagement and the chance to make a real impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director (Experiential Events)
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Account Director (Experiential Events)
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Find.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Find and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Account Director (Experiential Events) at The Find.
How to prepare for a job interview at The Find
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Find.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Find. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Find.
