At a Glance
- Tasks: Drive strategic marketing for FT Live events, focusing on Legal and Retail portfolios.
- Company: Join a leading platform for industry dialogue with a collaborative culture.
- Benefits: Generous leave, medical cover, hybrid work, and community engagement opportunities.
- Other info: Dynamic role with excellent growth potential and a chance to innovate.
- Why this job: Make an impact on high-profile conferences and shape premier event experiences.
- Qualifications: 3 years in B2B marketing, strong creativity, and data-driven mindset required.
The predicted salary is between 40500 - 49500 £ per year.
In this role you will drive strategic, data-informed marketing for FT Live events, focusing on Legal and Retail portfolios. You will craft multi-channel campaigns to grow awareness, audience reach and delegate revenue, collaborating with cross-functional teams. You will balance creative messaging with analytics to optimise campaigns and partnerships, shaping premier event experiences for senior decision-makers. This is an opportunity to impact high-profile conferences and strengthen FT Live as a trusted platform for industry dialogue.
Pay / Benefits
- generous annual leave
- medical cover
- inclusive parental leave packages
- subsidised gym memberships
- hybrid work model
- opportunities to give back to the community
Responsibilities
- Develop and deliver data-led, multi-channel marketing strategies to raise event awareness and delegate attendance
- Identify and target new audience segments using insights to refine messaging
- Create value propositions and audience messaging aligned with event objectives
- Manage marketing budgets and optimise ROI
- Identify data gaps and build lead-generation strategies for revenue growth
- Plan and deliver integrated campaigns across email, web, digital and print plus SEO, social media and content marketing
- Collaborate with internal teams to produce engaging digital content and assets
- Manage and optimise event websites for a seamless user journey
- Develop and manage strategic partnerships with media organisations, industry associations and community groups
- Contribute to community and content strategies to strengthen engagement and loyalty
- Explore cross-promotion opportunities for events
- Monitor campaign performance and adjust tactics to optimise results
- Conduct post-event analysis to derive insights for future strategies
- Track marketing ROI and identify opportunities to improve audience acquisition and retention
- Partner with Content, Delegate Sales, Commercial Sales and Operations to deliver a cohesive event experience
- Collaborate with design, data and performance specialists to execute high-impact campaigns
Key requirements
- 3 years experience or equivalent in B2B marketing, ideally in events, media or agency
- Experience delivering multi-channel marketing campaigns
- Strong commercial approach combining creativity with data
- Experience building professional audiences using data and insights
- Excellent copywriting and communication skills
- Digital-first with experience of CRM platforms, marketing automation tools and analytics platforms
- Strong understanding of Google Analytics and digital performance metrics
- Experience with marketing technologies and AI marketing tools where relevant
- Strong organisational skills and ability to manage multiple campaigns
- Excellent collaboration and relationship management skills
Senior Marketing Executive, Legal & Retail Portfolios employer: The Financial Times
The Financial Times is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee growth and wellbeing. With generous benefits such as annual leave, medical cover, and opportunities for community engagement, employees are supported in their professional journeys while contributing to meaningful journalism. Located in a collaborative environment, the role of Senior IT Engineer allows you to connect with diverse experts and leverage cutting-edge technology, making a significant impact within the organisation.
