At a Glance
- Tasks: Drive strategic marketing for FT Live events, focusing on Legal and Retail portfolios.
- Company: Join a leading platform for industry dialogue with a collaborative culture.
- Benefits: Generous leave, medical cover, hybrid work, and community engagement opportunities.
- Other info: Dynamic role with excellent growth potential and a chance to innovate.
- Why this job: Make an impact on high-profile conferences and shape premier event experiences.
- Qualifications: 3 years in B2B marketing, strong creativity, and data-driven mindset required.
The predicted salary is between 40500 - 49500 £ per year.
In this role you will drive strategic, data-informed marketing for FT Live events, focusing on Legal and Retail portfolios. You will craft multi-channel campaigns to grow awareness, audience reach and delegate revenue, collaborating with cross-functional teams. You will balance creative messaging with analytics to optimise campaigns and partnerships, shaping premier event experiences for senior decision-makers. This is an opportunity to impact high-profile conferences and strengthen FT Live as a trusted platform for industry dialogue.
Pay / Benefits
- generous annual leave
- medical cover
- inclusive parental leave packages
- subsidised gym memberships
- hybrid work model
- opportunities to give back to the community
Responsibilities
- Develop and deliver data-led, multi-channel marketing strategies to raise event awareness and delegate attendance
- Identify and target new audience segments using insights to refine messaging
- Create value propositions and audience messaging aligned with event objectives
- Manage marketing budgets and optimise ROI
- Identify data gaps and build lead-generation strategies for revenue growth
- Plan and deliver integrated campaigns across email, web, digital and print plus SEO, social media and content marketing
- Collaborate with internal teams to produce engaging digital content and assets
- Manage and optimise event websites for a seamless user journey
- Develop and manage strategic partnerships with media organisations, industry associations and community groups
- Contribute to community and content strategies to strengthen engagement and loyalty
- Explore cross-promotion opportunities for events
- Monitor campaign performance and adjust tactics to optimise results
- Conduct post-event analysis to derive insights for future strategies
- Track marketing ROI and identify opportunities to improve audience acquisition and retention
- Partner with Content, Delegate Sales, Commercial Sales and Operations to deliver a cohesive event experience
- Collaborate with design, data and performance specialists to execute high-impact campaigns
Key requirements
- 3 years experience or equivalent in B2B marketing, ideally in events, media or agency
- Experience delivering multi-channel marketing campaigns
- Strong commercial approach combining creativity with data
- Experience building professional audiences using data and insights
- Excellent copywriting and communication skills
- Digital-first with experience of CRM platforms, marketing automation tools and analytics platforms
- Strong understanding of Google Analytics and digital performance metrics
- Experience with marketing technologies and AI marketing tools where relevant
- Strong organisational skills and ability to manage multiple campaigns
- Excellent collaboration and relationship management skills
Senior Marketing Executive, Legal & Retail Portfolios employer: The Financial Times
The Financial Times is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee growth and wellbeing. With generous benefits such as annual leave, medical cover, and opportunities for community engagement, employees are supported in their professional journeys while contributing to meaningful journalism. Located in a collaborative environment, the role of Senior IT Engineer allows you to connect with diverse experts and leverage cutting-edge technology, making a significant impact within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive, Legal & Retail Portfolios
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Financial Times and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Financial Times are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Financial Times on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Financial Times. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive, Legal & Retail Portfolios
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Financial Times. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Financial Times:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Financial Times’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Financial Times
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Financial Times will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Financial Times, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
