At a Glance
- Tasks: Drive B2B lifecycle strategy, focusing on customer renewal and value growth.
- Company: Join a leading media business with a strong, collaborative culture.
- Benefits: Generous leave, medical cover, gym memberships, and hybrid work model.
- Other info: Opportunity to coach junior colleagues and grow within a dynamic environment.
- Why this job: Shape premium customer experiences and make a real impact in the media industry.
- Qualifications: Experience in CRM, customer marketing, and strong analytical skills required.
The predicted salary is between 49500 - 60500 £ per year.
In this role you drive the B2B lifecycle strategy for FT Professional and FT Specialist, focusing on renewal and customer value growth through cross-sell and upsell. You own lifecycle programmes from renewal to expansion, collaborating with cross-functional teams to improve renewal outcomes and lifetime value. You’ll translate strategy into quarterly plans and use customer insight to prioritise initiatives. This is a chance to shape premium customer experiences in a leading media business with a strong, collaborative culture.
Pay / Benefits
- generous annual leave
- medical cover
- inclusive parental leave packages
- subsidised gym memberships
- opportunities to give back to the community
- hybrid work model with onsite requirements
Responsibilities
- Own lifecycle plans and programmes focused on renewal, retention, cross-sell and upsell, translating strategy into quarterly priorities with measurable outcomes
- Identify customer needs and commercial opportunities to maximise renewal rates and account expansion
- Define lifecycle approaches (audience segmentation, personalisation, contact strategy, customer experience)
- Prioritise initiatives balancing renewal performance, growth, and resources
- Lead adoption of Experience and Lifecycle Centre of Excellence standards for a consistent customer experience
- Define programme objectives, journeys, content direction, KPIs and success measures with renewal/expansion focus
- Develop briefs and journey requirements for Marketing Automation aligned with strategy
- Lead cross-functional planning with B2B Marketing, Sales and Data Analytics
- Oversee programme delivery, manage risks and dependencies, maintain governance and standards
- Own performance of lifecycle programmes, monitor KPIs, identify risks/opportunities, provide recommendations
- Lead optimisation roadmap for your portfolio, test design, measurement, and scaling improvements
- Collaborate with B2B Marketing, Sales, Data Analytics to support product, proposition and account strategies
- Lead development and adoption of lifecycle frameworks, playbooks, governance across B2B lifecycle
- Coach junior colleagues and share best practices across FT’s lifecycle communities
Key requirements
- Significant experience in CRM, lifecycle, retention, renewal, expansion or customer marketing in B2B or subscription environments
- Experience owning customer marketing programmes and defining KPIs and outcomes
- Strong analytical and commercial skills to translate behaviour into strategic improvements
- Experience defining customer segmentation, personalisation, testing strategies and lifecycle programmes
- Strong planning, prioritisation and organisational skills; ability to manage competing priorities
- Excellent written and verbal communication and ability to influence collaborators
- Strong creative judgement in reviewing customer-facing communications and journeys
- Customer-focused and commercially minded with a track record of renewal performance improvements
- Interest in journalism and media and understanding of large/complex media organisations
- Excellent written and verbal communication
- Influence and collaboration with cross-functional teams
- Customer focus and commercial mindset
- CRM
- Lifecycle management
- Segmentation and personalisation
Marketing Manager, B2B Lifecycle employer: The Financial Times
The Financial Times is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee growth and wellbeing. With generous benefits such as annual leave, medical cover, and opportunities for community engagement, employees are supported in their professional journeys while contributing to meaningful journalism. Located in a collaborative environment, the role of Senior IT Engineer allows you to connect with diverse experts and leverage cutting-edge technology, making a significant impact within the organisation.
