Senior Marketing Manager (Flexible Hybrid Working) in London

About UsThe Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. The RoleThe Senior Marketing Manager, Demand Generation Campaigns is responsible for designing, planning and orchestrating integrated B2B demand generation campaigns that drive customer acquisition, lead generation and pipeline growth across priority sectors, products and audiences. Working closely with the Global Head of Marketing, Demand Generation and the wider B2B Marketing organisation, this role will develop global campaign strategies and integrated campaign plans that align with commercial priorities and customer needs. Acting as the centre of excellence for campaign strategy and orchestration, the role will coordinate execution across specialist marketing teams, including Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external partners, ensuring campaigns are delivered consistently and achieve measurable commercial outcomes. As part of the Demand Generation function, the Senior Marketing Manager will build a scalable, insight-led and commercially focused campaign capability that delivers integrated customer experiences across all marketing channels and demonstrates measurable contribution to pipeline and revenue growth. Lead a high-performing Demand Generation Campaigns team, fostering a culture of collaboration, innovation and commercial accountability. Define campaign planning frameworks, governance and operating rhythms that enable consistent, scalable campaign delivery. Establish campaign success measures that demonstrate marketing's contribution to commercial performance. Design multi-channel campaign plans aligned with audience priorities, commercial objectives and go-to-market strategies. Ensure campaign strategies support both product-led and sector-led marketing priorities. Continuously evolve campaign planning methodologies to improve effectiveness, scalability and commercial impact. Campaign OrchestrationLead the orchestration of integrated campaigns across multiple specialist marketing teams and channels. Coordinate campaign execution across Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external agencies. Ensure campaigns deliver a consistent customer experience across all touchpoints while allowing appropriate regional adaptation. Identify risks, dependencies and resource requirements to ensure successful campaign delivery. Campaign Performance & OptimisationDefine campaign critical metrics and success measures aligned with commercial objectives. Monitor campaign performance, pipeline contribution and marketing effectiveness across channels. Analyse campaign data to identify optimisation opportunities and improve future campaign performance. Drive continuous improvement through structured campaign reviews, experimentation and performance analysis. Campaign Governance & Marketing Planning Maintain a well-rounded view of campaign activity across products, audiences and regions, ensuring alignment across the wider B2B Marketing organisation. Develop and maintain the global campaign calendar, coordinating priorities, dependencies and resource planning. Establish campaign governance, planning frameworks and standard across the B2B Marketing function. Ensure campaign documentation, reporting standards and planning processes are consistently applied. Cross-Functional Leadership & CollaborationThe Senior Marketing Manager, Demand Generation Campaigns will work closely with the wider B2B Marketing leadership team to ensure campaign activity is aligned, integrated and commercially effective. Strategy & Planning: Partner with the Strategy & Planning team to translate audience strategies, positioning, value propositions and content plans into integrated campaign strategies that support commercial priorities and customer needs. Demand Generation Programmes: Collaborate with the Demand Generation Programmes team to ensure campaigns are supported by effective digital acquisition journeys, conversion experiences and inbound demand generation programmes. Market ActivationProvide campaign direction, priorities and campaign briefs to the Market Activation team, ensuring campaigns are effectively activated across regions through events, partnerships and local engagement programmes. The role will also play a critical role in building strong partnerships with: Customer Experience & Loyalty teams to coordinate marketing automation, lead nurture and lifecycle communications that support campaign objectives. Performance & Marketing Technology teams to align paid media, digital channels, analytics and marketing technology capabilities with campaign priorities. B2B Sales leadership and commercial teams to ensure campaign priorities align with commercial objectives, pipeline goals and market opportunities. Product and Technology teams to align campaign priorities with product strategy, commercial initiatives and go-to-market plans. Editorial, research and subject matter experts to develop compelling campaign narratives, thought leadership and customer-facing content. Skills and Experience Significant experience leading B2B demand generation, integrated marketing, campaign management or revenue marketing functions within a complex organisation. Proven track record of designing and delivering integrated, multi-channel marketing campaigns that generate customer acquisition, lead generation, pipeline growth and commercial outcomes. Experience coordinating campaign execution across specialist marketing functions, agencies and cross-functional teams. Strong understanding of campaign planning, audience segmentation, customer journey design and integrated marketing. Experience establishing campaign governance, planning frameworks and marketing operating rhythms. Strong commercial skill with experience linking marketing investment to pipeline generation, revenue growth and return on investment. Experience leading and developing high-performing marketing teams within a collaborative, matrix environment. Strong analytical capability with experience using campaign performance data, attribution and marketing reporting to drive optimisation. Excellent partner management, communication and influencing skills, with the ability to align senior stakpartnersund shared marketing priorities. Strategic problem solver with strong campaign planning capability. Insight-led with a passion for performance optimisation. Passionate about developing people and building high-performing teams. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. AccessibilityWe are a disability confident employer and Valuable 500 signatory. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.#