At a Glance
- Tasks: Drive growth for high-profile events through strategic marketing campaigns and audience engagement.
- Company: Join the Financial Times, a leading global news organisation known for integrity and quality.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a hybrid working model.
- Other info: Be part of a diverse team that values unique perspectives and supports your career growth.
- Why this job: Make an impact in the world of events while collaborating with industry experts.
- Qualifications: 3 years in B2B marketing, strong copywriting skills, and a digital-first approach.
The predicted salary is between 29700 - 36300 £ per year.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
FT Live, the events division of the Financial Times, brings together influential business leaders, policymakers and industry experts through world-class conferences, summits and forums. Our events deliver innovative insights, premium networking opportunities and high-quality experiences for global audiences. As Senior Marketing Executive, Events, you will play a key role in driving the growth and success of several high-profile FT Live events, with a primary focus on our Legal and Retail portfolios. You will develop and deliver strategic marketing campaigns that build awareness, attract high-value audiences and support delegate and sponsorship revenue. Working within a collaborative marketing team, you will combine data-led insight with creative campaign execution to engage senior decision-makers and industry leaders across multiple channels.
Key Responsibilities
- Strategic Marketing & Audience Growth
- Develop and deliver data-led, multi-channel marketing strategies to increase event awareness, reach and delegate attendance.
- Identify and target new audience segments, using market and audience insights to refine messaging and campaign effectiveness.
- Develop clear value propositions and audience messaging aligned with FT Live’s brand and event objectives.
- Manage marketing budgets and allocate resources to maximise return on investment.
- Identify data gaps and develop lead-generation strategies to support the volume and quality of leads required for delegate revenue growth.
- Campaign Execution & Digital Engagement
- Plan and deliver integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing.
- Collaborate with internal teams to produce engaging digital content and compelling marketing assets.
- Manage and optimise event websites, supporting a seamless user journey from awareness through to registration.
- Partnerships & Community Building
- Develop and manage strategic partnerships with media organisations, industry associations and community groups to extend event reach.
- Contribute to community and content strategies that strengthen audience engagement and loyalty across the portfolio.
- Find opportunities to cross-promote events where appropriate.
- Data, Analytics & Performance Optimisation
- Monitor campaign performance and key marketing metrics throughout the campaign lifecycle, making data-informed adjustments to optimise results.
- Conduct detailed post-event analysis to identify insights and advise on future campaign strategies.
- Track marketing return on investment and recommend opportunities to improve audience acquisition and retention.
- Internal Collaboration & Relationship Management
- Partner closely with the Content team to ensure speakers, agendas and key themes are communicated effectively across marketing channels.
- Work closely with Delegate Sales, supporting delegate revenue targets through targeted lead-generation and conversion strategies.
- Collaborate with Commercial Sales to support sponsorship opportunities through compelling marketing positioning.
- Coordinate with the Operations team to help deliver a seamless and premium event experience.
- Work with the wider FT Live marketing team, including design, data and performance specialists, to deliver high-impact campaigns.
Required Skills and Experience
- 3 years experience or equivalent demonstrated ability in B2B marketing, ideally within events, media or an agency environment.
- Demonstrated experience developing and delivering multi-channel marketing campaigns.
- A strong commercial approach, with the ability to combine creative thinking with data and analysis.
- Experience building and engaging professional audiences using data and market insights.
- Excellent copywriting and communication skills, with the ability to create clear and compelling marketing messages.
- A digital-first approach, with experience using CRM platforms, marketing automation tools and analytics platforms.
- Strong understanding and application of Google Analytics and digital performance metrics.
- Confidence working with marketing technologies and emerging tools, including suitable use of AI marketing tools where relevant.
- Strong organisational skills and the ability to handle multiple campaigns simultaneously in a timely manner.
- Excellent collaboration and relationship management skills.
Desirable
- Experience marketing large-scale conferences or B2B events.
- Familiarity with Legal or Retail industry audiences.
- Experience working with partnership marketing or industry associations.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning.
Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process.
Senior Marketing Executive, Legal & Retail Portfolios in London employer: The Financial Times
The Financial Times is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee growth and wellbeing. With generous benefits such as annual leave, medical cover, and opportunities for community engagement, employees are supported in their professional journeys while contributing to meaningful journalism. Located in a collaborative environment, the role of Senior IT Engineer allows you to connect with diverse experts and leverage cutting-edge technology, making a significant impact within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive, Legal & Retail Portfolios in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Financial Times and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Financial Times are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Financial Times on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Financial Times. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive, Legal & Retail Portfolios in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Financial Times. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Financial Times:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Financial Times’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Financial Times
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Financial Times will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Financial Times, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
