The Financial Times is seeking a Marketing Automation Journey Lead to shape how FT engages with readers and subscribers across lifecycle. You’ll oversee journey architecture, optimisation and measurement, collaborating with Lifecycle Marketing, Data, Technology and Creative teams to deliver connected customer experiences.
In this role, you’ll drive portfolio prioritisation, define automation opportunities and establish standards across the Centre of Excellence to improve acquisition, activation
Journey Architect, Marketing Automation in London employer: The Financial Times
The Financial Times is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee growth and wellbeing. With generous benefits such as annual leave, medical cover, and opportunities for community engagement, employees are supported in their professional journeys while contributing to meaningful journalism. Located in a collaborative environment, the role of Senior IT Engineer allows you to connect with diverse experts and leverage cutting-edge technology, making a significant impact within the organisation.
