Social Media Executive (8-week freelance opportunity)

London

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth and wellbeing. Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

FT Live, the events arm of the Financial Times, produces world‑class conferences, summits and briefings across industries including finance, healthcare, technology and more. We are looking for an enthusiastic and proactive Social Media Executive to join our Digital and Performance Marketing team for an 8‑week freelance placement. This is a hands‑on opportunity to support the planning, execution and analysis of organic social media campaigns across a diverse portfolio of global events. You’ll work across multiple platforms including LinkedIn, X, Meta, YouTube and TikTok—contributing to content creation, campaign delivery and event‑day coverage while gaining valuable experience in a fast‑paced, collaborative environment.

Key Responsibilities

• Support the planning, scheduling and publishing of organic social media campaigns across key platforms
• Create engaging, on‑brand content including static assets and short‑form video using tools such as Canva and native editing platforms
• Assist with copywriting for campaigns, ensuring content is accurate, relevant and optimised for engagement
• Capture and edit live event content, including interviews and behind‑the‑scenes footage for social channels
• Monitor performance and support post‑event reporting using tools such as Sprout Social and platform analytics
• Stay up to date with FT Live brand guidelines, social media trends and best practices, sharing insights with the wider team
• Collaborate with internal stakeholders across marketing functions including paid media, design, email and content
• Help ensure campaigns are delivered on time and aligned with broader marketing strategies

Required Skills and Experience

• A strong interest in media, journalism and current affairs, aligned with FT values including integrity, curiosity and a subscriber‑first approach
• Some experience (academic, personal or professional) handling or supporting social media activity across platforms such as LinkedIn, X, Meta, YouTube or TikTok
• Confidence using smartphones or camera equipment to capture content, alongside familiarity with editing tools such as Canva, CapCut or native platform tools
• Strong organisational skills with the ability to manage multiple priorities and deadlines
• Excellent written communication skills, with a flair for storytelling and engaging copy
• A proactive and confident approach, with the ability to take initiative and contribute ideas
• Strong interpersonal skills and the ability to collaborate effectively across teams
• Experience capturing content at live events or in fast‑paced environments
• Familiarity with social media analytics tools such as Sprout Social

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in‑person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may harness AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Prospective candidates should beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.

At the Financial Times, we’re committed to making our recruitment process inclusive and accessible to everyone. We ask this question so we can offer the right support to help you perform at your best – whether that’s during interviews, assessments or any other part of the process. Anything you share will be treated in confidence and used only to ensure a fair process – only the Talent team and the hiring manager will have access to this information. If relevant, and with your permission, we may share information with your interviewers to help them support you appropriately.