Senior Marketing Manager, Fixed Income Events

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Our Commitment to Diversity, Equity and Inclusion: We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

JOB PURPOSE: The Fixed Income Events Division of FT Live is a fast‑paced, tight‑knit team of 35 people laser‑focused on creating the best deal‑making events for the structured finance, bond market and private credit communities. The Senior Marketing Manager (SMM) is responsible for driving delegate acquisition, audience engagement and commercial growth across the portfolio of bond conferences and events, helping to strengthen our position as the leading global provider of fixed‑income intelligence and deal‑making marketplaces. Working closely with the Marketing Director and cross‑functional partners, the SMM will lead integrated marketing campaigns, handling the full campaign lifecycle from pre‑event marketing and campaign management through to on‑site execution and post‑event analysis.

KEY OBJECTIVES:

• Own the marketing strategy, delivery and commercial performance of flagship Fixed‑Income Events across the full campaign lifecycle, leading multi‑channel campaigns across email, social media, digital marketing and partnerships.
• Deliver against delegate registration, attendance and commercial revenue targets across the global events portfolio.
• Own marketing performance against key targets, ensuring campaigns are optimised to meet commercial and audience growth objectives.
• Drive portfolio‑level audience and revenue growth through acquisition, retention and commercial marketing initiatives.
• Develop pricing strategies in partnership with commercial partners.
• Accelerate inbound and audience‑first marketing through SEO, content marketing, social media and community engagement.
• Ensure all event websites and digital touchpoints are optimised for tracking, SEO, user experience and conversion performance.
• Develop integrated multi‑channel marketing campaigns using the wider FT Group and FT.com ecosystem.
• Collaborate with FT editorial, subscriptions, commercial and data teams to identify cross‑promotional and audience growth opportunities.
• Manage event marketing budgets effectively to deliver measurable return on investment and commercial impact.
• Provide strategic direction, prioritisation and oversight across team campaigns and workloads to ensure delivery against commercial objectives.
• Provide senior marketing leadership on‑site during flagship events, ensuring effective campaign execution and attendee experience.

Strategic Projects & People Management:

• Provide day‑to‑day leadership, mentoring and development for marketing team members.
• Lead recruitment, onboarding and performance management for junior and mid‑level marketers.
• Partner with the Marketing Director to streamline and standardise marketing processes, improving operational efficiency and team effectiveness.
• Encourage data‑led decision making and continuous optimisation across campaigns and team workflows.
• Lead workshops and training initiatives focused on AI adoption, digital innovation and modern marketing capabilities.
• Support the evaluation and implementation of marketing technology, automation and AI‑enabled tools.
• Support strategic brand initiatives including rebranding, messaging development and new product or Bond event launches.
• Drive greater collaboration across FT Group teams including FT.com, FT Pro and FT Specialist.

EXPERIENCE, SKILLS & ATTRIBUTES:

• Track record of managing and developing high‑performing marketing teams, while providing proofing, testing and quality assurance where required.
• Experience in designing and delivering multi‑channel marketing campaigns.
• Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes.
• Confident decision maker with the ability to assess opportunities, manage risk and make commercially informed recommendations.
• Experience using standard email platforms, Salesforce, Sprout Social, CMS systems, Canva, Google Analytics, Google Sheets/Excel.
• Experience in the commercialisation of events including launch events.
• Willingness to develop knowledge both within the marketing field and the industries we serve.
• Strong experience in digital marketing techniques and channels.
• Proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI.
• Excellent communication skills with the ability to articulate performance metrics, challenges and opportunities to key partners and project teams.

Attributes:

• Dedicated and driven to achieve commercial success.
• Excellent organisational and time management skills.
• Ability to build and foster excellent relationships with business partners of all levels.
• Comfortable managing multiple priorities and delivering to deadlines in a fast‑paced environment.
• Excellent communication and partner management skills across teams and global offices.
• Excellent written and verbal communication skills with strong attention to detail.

What's in it for You? Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. We currently operate a hybrid model which requires staff to work onsite 50% of the time.

Accessibility: We are a disability‑confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview.

Equal Opportunity Statement: We are committed to making our recruitment process inclusive and accessible to everyone. All applicants will be treated fairly and without discrimination.