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- Tasks: Join us as a Marketing Executive to drive engaging campaigns for our B2B events.
- Company: The Financial Times is a leading news organisation known for its integrity and quality journalism.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a flexible hybrid working model.
- Why this job: Be part of a collaborative culture that values diversity and supports your career growth.
- Qualifications: 2 years of marketing experience, strong communication skills, and proficiency in Google and Microsoft tools.
- Other info: AI may be used in the application process; apply by 4th April 2025.
The predicted salary is between 28800 - 43200 £ per year.
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
Role Overview
FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and efficiently implement FT Live’s marketing strategy.
Key Responsibilities
- Campaign Planning & Execution: Assisting with outbound marketing campaigns across a range of channels. Creating and driving outbound marketing campaigns across websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR. Planning, coordinating and implementing effective 12-month marketing plans. Drafting and collaborating with the performance team on social plans for each event. Building and updating event microsites using the CMS. Designing and deploying compelling email campaigns.
- Event Delivery Support: Share assets, delegate lists and event statistics with sponsors pre and post-event. Handle virtual and in-person event delivery from a marketing perspective.
- Campaign Analysis & Reporting: Using data analytics to measure audience engagement and delegate acquisition. Conduct weekly campaign analysis and create internal and external post-event reports.
Required Experience/ Skills:
- 2 years of professional marketing experience preferably in events and/or in a media organisation.
- A flexible, adaptable and organised approach to working in a fast-paced environment.
- An understanding of SEO and excellent copywriting skills.
- Strong problem-solving skills and ability to meet deadlines.
- Strong organisation and time-management skills.
- A high degree of accuracy in work practices.
- Ability to build data sets on CRM platforms.
- Strong analytical skills.
- Experience in providing administrative support.
- Strong communicator with experience in building relationships across all levels of business.
- Self-Development: Actively seeks new ways to grow and be challenged.
- Proficiency with Google Doc, Sheets and Microsoft Office Excel.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community. We’ve embraced a 50% hybrid working model that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning.
Accessibility
We are a disability confident employer and a Valuable 500 signatory. Please let us know if you require any reasonable adjustments as part of the application process.
Further Information
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 4TH APRIL 2025 AT 5PM BST.
Marketing Executive - B2B Events, FT Live employer: The Financial Times Ltd
Contact Detail:
The Financial Times Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - B2B Events, FT Live
✨Tip Number 1
Familiarise yourself with the Financial Times' brand and values. Understanding their commitment to quality journalism and diversity will help you align your approach during interviews and discussions, showcasing how you can contribute to their mission.
✨Tip Number 2
Network with professionals in the events marketing space, especially those who have experience with B2B events. Attend industry-related webinars or local meetups to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and event management. Being knowledgeable about current tools and strategies will not only enhance your skill set but also demonstrate your proactive approach to potential employers.
✨Tip Number 4
Prepare to discuss specific examples of past marketing campaigns you've worked on, particularly those involving events. Highlight your role in planning, execution, and analysis to showcase your hands-on experience and problem-solving skills.
We think you need these skills to ace Marketing Executive - B2B Events, FT Live
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Executive at FT Live. Familiarise yourself with their marketing strategies and the types of events they organise.
Tailor Your CV: Highlight your relevant experience in marketing, especially in events or media organisations. Use specific examples that demonstrate your skills in campaign planning, execution, and analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and events. Mention how your skills align with the company's mission and values, and express your enthusiasm for contributing to their team.
Showcase Analytical Skills: Since the role involves data analytics, include examples of how you've used data to measure campaign success or audience engagement in your previous roles. This will demonstrate your analytical capabilities.
How to prepare for a job interview at The Financial Times Ltd
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest trends in B2B marketing, especially in events. Be prepared to discuss your previous campaigns and how you used different channels like email, social media, and SEO to drive engagement.
✨Demonstrate Analytical Skills
Since the role involves campaign analysis and reporting, be ready to talk about how you've used data analytics in past roles. Share specific examples of how you measured success and adjusted strategies based on your findings.
✨Emphasise Adaptability
The job requires a flexible and organised approach in a fast-paced environment. Prepare examples that highlight your ability to adapt to changing circumstances and manage multiple tasks effectively.
✨Communicate Your Passion for Events
Express your enthusiasm for event marketing and how it aligns with the Financial Times' mission. Share any relevant experiences that demonstrate your commitment to delivering high-quality events and engaging audiences.
