At a Glance
- Tasks: Lead exciting marketing campaigns and engage audiences for impactful events.
- Company: Join the Financial Times, a globally recognised news organisation with a collaborative culture.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a flexible hybrid working model.
- Other info: Be part of a diverse team that values unique perspectives and supports your growth.
- Why this job: Make a difference in audience engagement while developing your career in a dynamic environment.
- Qualifications: Experience in event marketing and strong content creation skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
Marketing and Audience Development Manager, FT Live
London
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
About Invisso
Dedicated to creating highly efficient capital market conferences, Invisso is the largest and most experienced events business in fixed income with events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum and The Global Borrowers and Bond Investors Forum. As of April 1st 2025, Invisso joined the Financial Times Group and is now part of FT Live - the highly-regarded events arm of the Financial Times.
Collaboration lies at the heart of our success; we value the unique contributions of each department, fostering a culture of teamwork and collective progress. As innovators, we challenge conventions, embracing new technologies and concepts to enhance our event experiences continuously. We are committed to providing excellent experiences for our clients and customers.
The Role
We’re seeking a results-oriented Marketing and Audience Development Manager to join our high-performing and agile marketing function. This dual-focus role primarily centres on planning, promoting, and implementing events to grow audience engagement and deliver quality leads to our clients. You will also support our Issuer and Investor Relations team with audience development and data strategy communications. This role is ideal for a strategproblem solverker with a passion for events, audience marketing and data-driven execution.
Key Responsibilities
Event Marketing (60%)
- Lead the planning and delivery of integrated, multi-channel marketing campaigns for events.
- Create compelling content across email, social, and web to drive attendance and engagement.
- Develop lead capture strategies and nurture paths with the wider marketing and sales teams.
- Analyse campaign performance and provide insights and recommendations.
- Manage budgets and stay current on event marketing trends.
Audience Development (40%)
- Maintain and update investor/issuer databases with a high level of accuracy.
- Pull and segment targeted lists from CRM platforms.
- Support content-led lead generation campaigns such as webinars and paid promotion.
- Assist in nurturing year-round audience engagement through data-driven content strategies.
- Provide reporting support for Investor Relations team initiatives and ensure GDPR compliance.
Required Skills and Experience
- Demonstrable experience in event marketing, audience development, or a similar role.
- Proven ability to deliver multi-channel event campaigns.
- Strong copywriting and content creation skills for promotional materials.
- Experience with CRM systems and event platforms.
- Data handling and segmentation experience, with attention to detail.
- Strong collaboration, organisation and time management skills.
- Analytical mindset, with experience using data to inform strategy.
- Familiarity with the financial services industry or B2B events.
- Experience supporting lead nurturing and content marketing programmes.
- Knowledge of investor/issuer communication channels.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com .
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Marketing and Audience Development Manager, FT Live in City of London employer: The Financial Times Ltd
The Financial Times is an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee growth and wellbeing. With a commitment to diversity and a flexible hybrid working model, employees are empowered to thrive in their roles while contributing to impactful journalism. Joining the FT means being part of a collaborative team that values innovation and provides opportunities to develop skills and advance your career in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Audience Development Manager, FT Live in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Financial Times Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Financial Times Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Financial Times Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Financial Times Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Audience Development Manager, FT Live in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Financial Times Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Financial Times Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Financial Times Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Financial Times Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Financial Times Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Financial Times Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
