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- Tasks: Lead exciting marketing campaigns and engage audiences for impactful events.
- Company: Join the Financial Times, a globally recognised news organisation with a collaborative culture.
- Benefits: Enjoy generous leave, medical cover, gym memberships, and a flexible hybrid working model.
- Why this job: Make a difference in audience engagement while developing your career in a dynamic environment.
- Qualifications: Experience in event marketing and strong content creation skills are essential.
- Other info: Be part of a diverse team that values unique perspectives and supports your growth.
The predicted salary is between 36000 - 60000 £ per year.
Marketing and Audience Development Manager, FT Live
London
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
About Invisso
Dedicated to creating highly efficient capital market conferences, Invisso is the largest and most experienced events business in fixed income with events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum and The Global Borrowers and Bond Investors Forum. As of April 1st 2025, Invisso joined the Financial Times Group and is now part of FT Live – the highly-regarded events arm of the Financial Times.
Collaboration lies at the heart of our success; we value the unique contributions of each department, fostering a culture of teamwork and collective progress. As innovators, we challenge conventions, embracing new technologies and concepts to enhance our event experiences continuously. We are committed to providing excellent experiences for our clients and customers.
The Role
We’re seeking a results-oriented Marketing and Audience Development Manager to join our high-performing and agile marketing function. This dual-focus role primarily centres on planning, promoting, and implementing events to grow audience engagement and deliver quality leads to our clients. You will also support our Issuer and Investor Relations team with audience development and data strategy communications. This role is ideal for a strategproblem solverker with a passion for events, audience marketing and data-driven execution.
Key Responsibilities
Event Marketing (60%)
- Lead the planning and delivery of integrated, multi-channel marketing campaigns for events.
- Create compelling content across email, social, and web to drive attendance and engagement.
- Develop lead capture strategies and nurture paths with the wider marketing and sales teams.
- Analyse campaign performance and provide insights and recommendations.
- Manage budgets and stay current on event marketing trends.
Audience Development (40%)
- Maintain and update investor/issuer databases with a high level of accuracy.
- Pull and segment targeted lists from CRM platforms.
- Support content-led lead generation campaigns such as webinars and paid promotion.
- Assist in nurturing year-round audience engagement through data-driven content strategies.
- Provide reporting support for Investor Relations team initiatives and ensure GDPR compliance.
Required Skills and Experience
- Demonstrable experience in event marketing, audience development, or a similar role.
- Proven ability to deliver multi-channel event campaigns.
- Strong copywriting and content creation skills for promotional materials.
- Experience with CRM systems and event platforms.
- Data handling and segmentation experience, with attention to detail.
- Strong collaboration, organisation and time management skills.
- Analytical mindset, with experience using data to inform strategy.
- Familiarity with the financial services industry or B2B events.
- Experience supporting lead nurturing and content marketing programmes.
- Knowledge of investor/issuer communication channels.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com .
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Marketing and Audience Development Manager, FT Live employer: The Financial Times Ltd
Contact Detail:
The Financial Times Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Audience Development Manager, FT Live
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how your skills align with their mission. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your experience in event marketing and audience development, and don’t forget to showcase your analytical mindset and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the FT family. Don’t miss out on this opportunity to make an impact!
We think you need these skills to ace Marketing and Audience Development Manager, FT Live
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for events shine through! We want to see how your love for audience engagement and event marketing aligns with our mission at the FT.
Tailor Your Content: Make sure to customise your application to highlight relevant experience. Use specific examples that demonstrate your skills in multi-channel campaigns and data-driven strategies, just like we do at StudySmarter.
Be Authentic: While it’s great to use AI tools for assistance, remember to keep your application genuine. We value authenticity and want to hear your unique voice and perspective in your application.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure your application gets into the right hands and shows you’re serious about joining our team.
How to prepare for a job interview at The Financial Times Ltd
✨Know Your Audience
Before the interview, research the Financial Times and its audience. Understand their values, mission, and recent initiatives. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially those related to events or audience development. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. Numbers speak volumes!
✨Emphasise Collaboration Skills
Since collaboration is key at the FT, be prepared to discuss how you've worked with different teams in the past. Share examples of how you’ve fostered teamwork and contributed to collective success, particularly in a fast-paced environment.
✨Ask Insightful Questions
At the end of the interview, ask questions that demonstrate your interest in the role and the company. Inquire about their future marketing strategies or how they measure the success of their events. This shows that you're thinking ahead and are eager to contribute.