At a Glance
- Tasks: Lead and innovate the Financial Times' newsletter strategy to engage and retain subscribers.
- Company: Join a prestigious newsroom committed to quality journalism and subscriber loyalty.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and supportive workplace with a commitment to inclusion and accessibility.
- Why this job: Make a real impact on audience engagement and shape the future of newsletters.
- Qualifications: Experience in editorial leadership and a passion for audience-focused publishing.
The predicted salary is between 59576 - 70089 £ per year.
The Financial Times is seeking a Head of Newsletters to lead one of our most important channels for building subscriber engagement, habit and loyalty. The Head of Newsletters will develop and execute the newsroom's newsletter strategy, oversee a large portfolio of newsletters, and lead the team responsible for producing them.
Responsibilities
- Lead the FT's newsletter portfolio
- Own and deliver the newsroom's newsletter strategy.
- Manage and continuously optimise the portfolio of newsletters.
- Identify opportunities to launch, redesign, consolidate or retire newsletters based on audience needs, editorial focus areas and business goals.
- Ensure every newsletter has a clear editorial purpose, target audience and measurable objectives.
- Develop standards and best practices for newsletter creation, editing and performance.
Drive engagement and retention
- Use audience, behavioural and subscription data to improve newsletter performance.
- Identify opportunities to increase reader habit, engagement and subscriber loyalty.
- Establish meaningful performance measures and regularly review portfolio health.
- Work closely with data and insight teams to understand reader needs and newsletter impact.
Lead the newsletter team
- Manage and develop the newsroom's newsletter editors and writers.
- Set clear priorities and goals for the team.
- Foster a culture of experimentation, learning and continuous improvement.
- Support professional development and editorial excellence.
Partner across the organisation
- Work closely with editorial leaders across the newsroom to strengthen newsletter offerings and identify new opportunities.
- Collaborate with Product and Technology teams to improve newsletter tools, user experience and capabilities.
- Partner with Marketing, Data and Commercial teams to maximise the impact of the newsletter portfolio.
- Act as the newsroom's senior representative and advocate for newsletters across the organisation.
Champion innovation
- Monitor developments in newsletters, creator products, email publishing and audience engagement.
- Test new formats, approaches and technologies.
- Identify opportunities to use AI and automation to improve workflows and reader experiences.
Skills and experience
- Significant experience leading editorial products, newsletters or audience-focused publishing initiatives.
- Strong understanding of subscriber engagement, reader behaviour and retention strategies.
- Experience managing teams and developing talent.
- Excellent editorial judgement and understanding of quality journalism.
- Strong analytical skills and confidence using audience data to inform decisions.
- Experience working effectively with Product, Technology, Marketing and Data teams.
- Ability to balance strategic thinking with operational delivery.
- Excellent communication and stakeholder management skills.
Success in this role
- Growth in newsletter-driven engagement and subscriber retention.
- Improved performance across the newsletter portfolio.
- Clear strategic direction for launches, closures and investment decisions.
- Strong editorial quality and reader satisfaction.
- Effective collaboration across the newsroom and wider organisation.
- Development of a high-performing newsletter team.
Our commitment to diversity, equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected, and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
Accessibility
We are a disability confident employer and a Valuable 500 signatory. Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Head of Newsletters employer: The Financial Times Ltd
The Financial Times is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. As the Head of Newsletters, you will lead a talented team in a culture that prioritises professional development and editorial excellence, while also benefiting from the FT's commitment to diversity, equity, and inclusion. With access to cutting-edge tools and a focus on audience engagement, this role provides a unique opportunity to shape the future of newsletter strategy in a prestigious organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Newsletters
✨Dive Into the Publishing Community
Get involved with local or online publishing communities. Join forums, attend literary festivals, or participate in panel discussions. This can be a goldmine for meeting industry professionals and hearing about opportunities that aren't advertised yet.
✨Stay Updated with Industry Trends
Follow leading publishing media channels on social media, like Twitter and Instagram. See what tactics and content formats are currently trending. This knowledge can help you tailor your discussions when you're networking or at interviews with companies like The Financial Times Ltd.
✨Make Your Passion Visible
If you have a blog or a social media presence focused on books or publishing, use it! Share your thoughts on recent publications, trends in the industry, or interviews with authors. This can showcase your passion and knowledge, making you stand out as a candidate.
✨Hunt for Opportunities on Company Websites
While job boards are useful, don’t forget to go directly to company websites, like The Financial Times Ltd. They often post openings there first. Plus, you might find job descriptions that give insight into what skills they really value, which can help you ace that interview.
We think you need these skills to ace Head of Newsletters
Some tips for your application 🫡
Show Off Your Writing Style:In the publishing-media world, your writing style is your signature. Make sure your CV highlights relevant writing experiences, whether that's published articles, blog posts, or even social media content. Give us a glimpse of your voice and flair for storytelling right from the start!
Include Relevant Projects:Don’t just list your roles; include specific projects you've worked on that demonstrate your skills in editing, research, or content creation. If you've contributed to a magazine or worked on a publication, make that front and centre! It shows you've got hands-on experience in the industry, which we absolutely love.
Tailor Your Cover Letter:Let’s be honest: a generic cover letter is a missed opportunity. Take the time to craft a letter that speaks to why you’re passionate about this role at The Financial Times Ltd. Mention what excites you about the publishing-media industry and how your skills align with the job description. We want to see that enthusiasm!
Format Matters!:In the publishing-media sector, presentation is key. Ensure your CV and cover letter are well-organised and visually appealing. Use headings, bullet points, and a clean layout. This isn't just about aesthetics — it shows your attention to detail and professionalism, which we really appreciate at The Financial Times Ltd.
How to prepare for a job interview at The Financial Times Ltd
✨Know Your Stuff: Be Ready on Industry Trends
Get yourself clued up on the latest trends in the publishing-media world. Think about how digital transformation is impacting the industry, and be ready to chat about relevant examples. This shows you're not just passionate but also informed!
✨Showcase Your Creativity with a Portfolio
Bring along a portfolio that showcases your writing, editing, or design work. Since it’s a full-time role, they’ll want to see how your style fits their brand at The Financial Times Ltd. Tailor your presentation to their projects for maximum impact.
✨Brush Up on Editing Techniques
Expect some technical questions about editing styles, proofing techniques, and style guides. They might ask you to solve a practical problem or provide feedback on a piece—know the tools and software commonly used in the industry, and be prepared to discuss them!
✨Express Your Passion for Storytelling
In the publishing-media field, storytelling is key. Be ready to discuss what stories inspire you and why you want to join the team at The Financial Times Ltd. Let your enthusiasm shine through; they want to know you're genuinely interested in contributing to their narratives!
