HEAD OF BRAND MARKETING COMMUNICATIONS AND DIGITAL

Job Title: Head of Brand Marketing Communications and Digital
Reporting To: Director of Income Generation and Marketing Salary: £55,000 to £65,000 Contract Type: Full-time, Permanent. Location: Across Felix’s sites in London (Deptford, Enfield, Poplar, Park Royal, Western International Market, Greenford) with hybrid working available and office space at Canary Wharf.
About The Felix Project
The Felix Project is London’s largest food redistribution charity. Started in 2016, its vision is a London where good food is never wasted, and no one goes hungry. In 2024 our workforce of over 200 staff and 13,000 volunteers collected and distributed the equivalent of 38 million meals to Londoners in need. This is done through a network of 1,200 community organisations and schools who are working on the frontline to feed people who are experiencing hunger and cannot afford to regularly buy the food they need.
Overview of role:
We are seeking a Head of Brand Marketing, Communications, and Digital to support The Felix Project’s growth plans. You will both lead business-as-usual (BAU) delivery and drive strategic development and direction setting – including leading on new strategy, evaluation of current brand, marketing and communications toolkit and strategies. You will devise and deliver operational plans with key milestones, supported by budget and resource and organisational strategy.
In this role, you will:

• Lead a new team to deliver against a marketing & communications strategy and deliver new strategies and plans for years ahead.
• Own departmental business plans and budget for delivery of all brand, marketing and communications-led activity for The Felix Project, including digital strategy.
• Work with agency support (often pro bono) to deliver marketing, communication, and digital plans.
• Use media partnerships and celebrity endorsements to enhance the organisation\’s visibility.
• Lead on thought leadership for the organisation, including working with senior leadership on opinion pieces.
• Oversee integrated campaigning and communications through the whole suite of media channels.
• Deliver an agency-style service to a broad range of in-house customers from volunteering to supply to fundraising to operations to community.
• Lead crisis communications for the organisation.

Duties and Accountabilities:
Leadership

• Champion the organisation’s strategy and values.
• Collaborate with key internal and external stakeholders to build brand awareness and impact.
• Represent the organisation at industry and Felix Project events.
• Be a member of the Income Generation and Marketing Senior Management Team, supporting cross team (and key stakeholder) management.

Strategy and Action Planning

• Lead the delivery of strategic brand marketing, communication, and digital plans.
• Define brand and comms strategy to maximise fundraising income potential.
• Contribute to SLT business planning, influencing Brand Marketing, Communication, and Digital investment.
• Be accountable for yearly Brand Marketing, Communications, and Digital Plans and targets, supported by detailed budget projections.

Relationship Management

• Collaborate with key stakeholders to establish annual marketing, communication and digital plans and identify need across the organisation.
• Manage partnerships with creative, branding, reputation management and other communications related agencies.
• Oversee media partnerships and secure commitment from celebrities and influencers.

Growing and Supporting a High Performing Team

• Nurture a talented team to achieve their best, ensuring their satisfaction and development.
• Recommend resource planning and investment, as well as efficient management of workflow across the team.
• Collaborate with staff to agree on objectives/KPIs and personal development plans (PDRs).

Person Specification

• Ability to thrive in a fast-moving, ambitious environment.
• Experienced in evolving brand, communication, and digital strategies.
• Passionate about using data to inform business planning.
• Excellent communicator and collaborative worker, capable of leading your team and uniting stakeholders around shared goals.
• Understand the importance of a unified approach across internal and external communications.
• Energised by the potential of The Felix Project brand and able to channel this into effective approaches.
• Respected by internal and external stakeholders, including Trustees, media partners, celebrities, influencers, and charitable alliances.
• Experienced with high-performing fundraising teams with a can-do, one-team attitude.
• Motivated and enthusiastic about our work.
• Results-focused with a problem-solving approach to challenges.

Committed to organisational values of The Felix Project:

• We will solve it differently: we succeed by thinking outside the box, being solutions driven and trying new things.
• We make it happen: we set the standard in what we do, with the commitment to getting things done.
• We do it together: we pull together as one, recognising the power of diverse experiences, skills and perspectives.
• We do it with heart: We are driven by our care for each other, the environment and the communities we serve.

Essential Criteria

• Extensive marketing, communication, and digital experience.
• Have strong experience developing integrated and audience-led multi-channel communications and campaign strategies.
• Developing effective branding and messaging that motivates key audiences.
• Appreciation of charity and the challenges of creating cut through to drive income.
• Building and leading high-performing teams.
• Managing reputational risk and crisis communications.
• Excellent writing, communication, and influencing skills, including influencing senior stakeholders.
• Business planning and auditing current strategies, recommending strategic refreshes with supporting budgets and milestones.
• Experienced in internal/external communications planning.
• Experienced leader with an expert understanding of the media landscape.

Desirable Criteria

• Passionate about food waste and the environment.
• The Felix Project has just created a policy unit. Advantageous to have experience of advocacy.

What you’ll get in return
You will be working in an upbeat, innovative charity with strong vision, ambition and a fantastic culture and leadership team. This role requires working across the various Felix’s London depots as well as frequent external engagement. The salary is £55,000 to £65,000 per annum, 25 days annual leave + bank holidays.
Application procedure
Please apply via this recruitment portal. Please upload your CV; a supporting statement is required for your application to be considered for the role (and please make sure that they’re both uploaded before submitting your application). After you have submitted your application, you have 24 hours in which you can access your application and make edits. We suggest that you complete one last proof-read after submission and double check that your CV etc. is uploaded correctly.
Recruitment timeline
Applications close: 31/03/2025 . We may assess candidates and arrange interviews as applications come in, so please apply as soon as possible, to avoid missing out on this opportunity. We may close the advertisement and no longer accept applicants at an earlier date. Due to the large number of applicants, if you do not hear from us within four weeks of the closing date, we regret to inform you that your application has been unsuccessful. Consequently, we will not be able to provide feedback.
EDIB
The Felix Project recognises the positive value of diversity and is committed to creating a diverse and inclusive workforce. We understand that certain groups (for example disabled people, women, and people from ethnic minorities) are less likely to apply to roles where they do not meet all of the criteria. For this reason, we actively encourage people to apply if they think they can do the role, even if they do not meet all of the requirements. We are also keen to encourage applications from those with identities that are currently underrepresented within the charity sector.
Our Benefits

• 25 days annual leave per annum (+ bank holidays) plus up to 5 days additional leave for length of service.
• Enhanced Maternity and Paternity leave.
• Birthday day off.
• Access to benefit platform for a wide range of discounts on everyday spends plus gym discounts.
• Training and development opportunities.
• Employee assistance programme including 24 Hour GP helpline.
• Cycle to Work Scheme.
• Opportunity for free meals whilst working at our depots.
• After work activities such as Felix’s softball team, running club and cycling club.

The Felix Project can only employ applicants who currently have the right to work in the UK. #J-18808-Ljbffr