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- Tasks: Lead digital marketing strategies and enhance online customer experiences.
- Company: Join the award-winning Faulkner Automotive Group, a family-run business.
- Benefits: Career growth, training, hybrid work, and a supportive team culture.
- Other info: Dynamic environment with opportunities to mentor and grow your skills.
- Why this job: Make an impact in digital marketing while working with innovative tools.
- Qualifications: 5-8 years in digital marketing; leadership experience preferred.
The predicted salary is between 45000 - 60000 £ per year.
The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Marketing Manager to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60+ Best Places to Work Awards.
The Digital Marketing Manager will serve as a key strategic leader responsible for driving digital marketing performance and advancing the full-cycle retail experience across Faulkner Automotive Group. This role blends strategic oversight with hands-on execution and partner management, ensuring that marketing efforts translate into measurable business outcomes. This individual will lead initiatives that enhance digital retailing capabilities, improve website conversion performance, and optimize the customer journey from online engagement through dealership interaction. The Marketing Manager will work closely with internal teams, dealership leadership, and external advertising partners to align marketing strategy with goals and evolving digital consumer experiences.
Essential Duties and Responsibilities:
- Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
- Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
- Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
- Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience.
- Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI.
- Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making.
- Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
- Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
- Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
- Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior.
Schedule: Hybrid Role with Days in Office in Trevose
Tools & Technology Environment: The Digital Marketing Manager will be expected to leverage and optimize a range of platforms, including but not limited to:
- Website & Digital Retailing Platforms (e.g., Roadster, Dealer.com, OEM platforms)
- CRM & DMS Systems (e.g., CDK, VinSolutions, or similar)
- Analytics & Reporting Tools (e.g., Google Analytics 4, Google Tag Manager, Tableau, Iterable/SFMC)
- Advertising Platforms (Google Ads, Meta Ads, third-party automotive marketplaces)
- Call tracking, chat, and lead management tools
- Microsoft Office Suite and reporting tools
Qualifications & Requirements:
Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field required
Experience: 5–8+ years of experience in digital or performance marketing. Experience managing external agencies or marketing partners with accountability for results. Experience in automotive, retail, or high-volume lead generation environments strongly preferred. Prior experience leading or mentoring team members.
Skills & Competencies:
- Strong strategic mindset with the ability to translate data into actionable marketing decisions.
- Deep understanding of digital advertising, lead generation, and conversion optimization.
- Familiarity with digital retailing tools and evolving automotive customer journeys.
- Strong analytical and problem-solving skills with a focus on measurable outcomes.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Strong organizational skills with the ability to manage multiple initiatives simultaneously.
- Ability to balance strategic leadership with hands-on execution.
About Faulkner: The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country. Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.
Digital Marketing Manager employer: The Faulkner Automotive Group
Contact Detail:
The Faulkner Automotive Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the automotive and digital marketing space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, analytics results, and any cool campaigns you've led. This is your chance to shine and demonstrate what you can bring to the table!
✨Tip Number 3
Prepare for interviews by researching Faulkner Automotive Group thoroughly. Understand their values, recent campaigns, and how they engage with customers online. Tailor your answers to show how your experience aligns with their goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Faulkner team. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Digital Marketing Manager role. Highlight any relevant digital marketing projects or achievements that showcase your strategic mindset and hands-on execution.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the company. Share specific examples of how you've driven digital marketing performance in the past and how you can contribute to Faulkner's success.
Showcase Your Analytical Skills: Since this role involves analysing marketing performance data, be sure to mention any tools or methodologies you’ve used to drive measurable outcomes. This will demonstrate your ability to make data-driven decisions, which is key for us at Faulkner.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your initiative and interest in joining our team!
How to prepare for a job interview at The Faulkner Automotive Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the automotive sector. Familiarise yourself with tools like Google Analytics and advertising platforms such as Google Ads and Meta Ads. Being able to discuss these confidently will show that you're not just a candidate, but a potential leader in their digital marketing strategy.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in your previous roles. Bring examples of campaigns where you analysed performance metrics and made adjustments based on your findings. This will demonstrate your strategic mindset and ability to translate data into actionable insights.
✨Emphasise Team Leadership Experience
Since this role involves managing and mentoring a team, be ready to share your experiences in leading others. Talk about how you've fostered a high-performance culture and helped team members grow. This will highlight your capability to not only lead but also inspire those around you.
✨Align with Their Values
Faulkner Automotive Group values growth and ambition, so make sure to express your enthusiasm for career development. Share your long-term goals and how they align with the company's mission. This will show that you're not just looking for a job, but a place to build a meaningful career.