Senior Marketing & Campaigns Manager in Burton upon Trent

The FA is excited to be recruiting a Senior Marketing & Campaigns Manager on a fixed-term contract.

You will shape and deliver strategic marketing and campaign activity across a broad portfolio of priorities for England Football, the consumer-facing grassroots brand of The FA, helping make the game accessible, inclusive and enjoyable for all.

A significant focus of the role will be leading The FA's contribution to the UEFA EURO 2028 Community Programme, driving awareness, engagement and impact through a range of purpose-led campaigns and activations that use the profile of the tournament to drive participation and inclusion, strengthen communities and create meaningful opportunities across England.

Key legacy priorities within the Community Programme include growing accessible and inclusive disability football, building a more diverse football workforce, and inspiring boys to play, belong and thrive through positive male role models, and this role will be integral to developing high-impact campaigns to support these.

Alongside the Community Programme, you will oversee campaigns supporting England Football's wider grassroots priorities, with a particular focus on improving behaviours across the game and promoting participation opportunities such as accredited football and youth club football.

We're looking for a strong leader, a creative and strategic thinker, and an excellent stakeholder manager who can build relationships, influence effectively at a senior level and bring people together around a shared ambition.

Leading a team of campaign specialists, you will set direction, maximise impact and ensure work is insight-led, audience-focused and creatively compelling.

This fixed-term role is until August 2028, and offers a unique opportunity to combine the scale and excitement of a major international tournament with the chance to shape campaigns that create meaningful, lasting change across football in England.

This is a rare and exciting opportunity to lead a high-performing marketing and campaigns function at a pivotal time for football in England as we head towards co-hosting UEFA EURO 2028.

What will you be doing?

The role will lead a diverse portfolio of marketing and campaign activity across The FA's grassroots priorities, with a predominant focus on the UEFA EURO 2028 Community Programme.

The postholder will provide strategic direction, lead high-profile campaigns and manage a team of campaign specialists, ensuring activity is insight-led, creatively ambitious and delivers meaningful impact against The FA's strategic objectives.

UEFA EURO 2028 Community Programme

• Lead the marketing and campaign strategy for The FA's contribution to the UEFA EURO 2028 Community Programme, creating compelling campaigns that showcase its social impact and inspire positive change through football.
• Develop and deliver campaign strategies to create high-impact moments that bring the Community Programme's key legacy priorities to life, including growing accessible and inclusive disability football, building a more diverse football workforce and inspiring boys through positive male role models.
• Lead an integrated agency model across PR, content, social and design, ensuring specialist partners work seamlessly together to deliver high-impact, world-class campaigns.
• Work collaboratively across The FA, UK & Ireland 2028 partners and external stakeholders to amplify the stories, people and impact of the Community Programme and create a clear, compelling narrative.
• Work closely with commercial and strategic partners to maximise the reach and impact of Community Programme campaigns, aligning partnership activity to shared objectives.

England Football Grassroots Priorities

• Lead strategic marketing and campaign activity supporting England Football's wider grassroots priorities, with a particular focus on improving behaviours across the game and promoting participation opportunities such as accredited football and youth club football.
• Develop and manage the marketing and campaigns roadmap, setting clear priorities aligned to The FA Grassroots Strategy and balancing EURO 2028 opportunities with wider organisational objectives.
• Develop and oversee integrated campaigns across paid, owned and earned channels, ensuring activity reaches priority audiences and delivers against clear objectives.
• Provide strategic direction across creative, media, PR, communications, content and social, ensuring campaigns are insight-led, audience-focused and creatively compelling.
• Identify and amplify inspiring stories from across the grassroots game that demonstrate the positive impact of football and strengthen engagement with England Football.
• Develop and strengthen the County FA marketing and communications network, driving collaboration, sharing best practice and improving campaign effectiveness across the grassroots game.

Team Leadership

• Lead, motivate and develop the Campaigns Manager and Campaigns Executive, creating a high-performing team with clear priorities and a culture of strategic and creative excellence.
• Provide senior marketing and campaign leadership to internal stakeholders and agency partners, building strong relationships, influencing effectively and ensuring resources are focused where they can deliver greatest impact.
• Oversee campaign planning, budgets, governance and delivery, ensuring work is delivered efficiently, effectively and to a consistently high standard.
• Define success measures and evaluation frameworks, using audience insight and performance data to optimise campaigns and demonstrate impact.
• Contribute to the development of future grassroots and purpose-led marketing initiatives, supporting The FA's long-term strategic ambitions.
• Champion The FA's commitment to equality, diversity and inclusion, ensuring these principles are embedded across all marketing and campaign activity.

Other

• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.

What are we looking for?

Knowledge

• Strong understanding of strategic marketing and integrated campaign planning.
• Ability to develop and deliver insight-led marketing, campaign and communications strategies.
• Strong understanding of the role of paid, owned and earned media in delivering campaign objectives.
• Knowledge of PR, communications and earned media, including media relations and generating positive coverage.
• Strong stakeholder communication, influencing and collaboration skills across internal and external audiences.
• Understanding of brand, creative, content and audience engagement.
• An interest in both men's and women's sport.
• Willingness to innovate and embrace new technology and emerging trends.

Experience

• Minimum five years' experience working in a senior marketing, campaigns, communications or similar role.
• Proven experience developing and delivering integrated marketing campaigns across paid, owned and earned channels.
• Experience developing and delivering PR and communications strategies, including earned media activity.
• Experience managing agencies and specialist partners across marketing, creative, PR, communications and content.
• Experience developing content and channel strategies for large-scale audiences and platforms.
• Experience working across multiple social and digital platforms.
• Experience working in a complex stakeholder environment and building effective relationships across organisations.
• Experience of working in fast-paced environments and managing competing priorities.

Technical

• Excellent campaign planning, project management and organisational skills.
• Strong creative and editorial knowledge, with a high standard of written and verbal communication.
• Ability to develop compelling creative, content and communications that engage priority audiences.
• Strong understanding of PR, media relations and earned media planning and delivery.
• Ability to use audience insight, data and analytics to inform decisions, measure performance and demonstrate impact.
• Strong understanding of digital and social media channels and their role within integrated campaigns.
• Commercially minded, with the ability to manage budgets and maximise value from agency and partner investment.
• Highly creative, curious and willing to challenge conventional thinking.
• Able to work independently, take accountability and make sound decisions.
• Passionate about delivering high-quality work and maintaining high standards.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles.

To achieve this, we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football.

We are also delighted to offer a world-class, Elite Performance Centre, St.

George's Park in Staffordshire, which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role.

But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encourages you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Private medical cover funded by The FA.
• A contributory pension scheme.
• An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract)
• A hybrid working model which offers greater flexibility.
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