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- Tasks: Manage and activate partnerships for the Women's Super League Football, driving engagement and value.
- Company: Join a pioneering organisation transforming women's football in England.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a vibrant team dedicated to innovation and community engagement.
- Why this job: Be part of a movement that champions female athletes and elevates women's football.
- Qualifications: Strong relationship management skills and experience in partnership activation.
The predicted salary is between 40000 - 50000 £ per year.
The incorporation of WSL Football marks the beginning of a new era for women's professional football in England. Led by our CEO, Nikki Doucet, the new company is founded on a new vision and mission to transform women's football by building the most distinctive, competitive and entertaining women's football club competition in the world for the players and fans of today and tomorrow. Women's football in England has witnessed unprecedented growth in recent years, marked by increased fan engagement, rising attendance at matches, and a surge in participation at all levels. WSL Football is fiercely committed to building on this momentum by creating a thriving landscape which prioritises the welfare and development of players, fosters and excites a vibrant fan community, and nurtures the sport's growth.
To support us on this exciting next stage of transformational growth, we are searching for a Partnerships Manager who will play a leading role in managing and activating WSL Football's growing roster of commercial partners.
Key Accountabilities- Overall responsibility for the management and delivery of a selection of WSL’s Football commercial partners.
- Liaising with internal (Performance Development, League Operations, Broadcast, Partnerships, Marcomms and Content) and external teams (Clubs and agencies) to ensure successful rights delivery, including troubleshooting any delivery issues.
- Drive value through impactful activation programmes and ensure alignment with the strategic priorities of WSL Football.
- Oversee liaison with BWSL and BWSL2 clubs on management and delivery of club‑led commercial rights for WSL Football partners.
- Oversee the creation of ground dressing assets each season and approvals for Club and WSL Football Partners.
- Manage the insights and research support for allotted partners to demonstrate the ongoing success of the partnership.
- Support the Head of Commercial Partnerships in delivering partnership renewals with key partners as relevant within each partnership term.
- Manage and oversee the budget requirements across allotted partners, liaising with other divisions and teams as required.
- Champion world‑class service delivery of league and club services; obtain customer feedback and make any improvements as necessary.
- Execute additional tasks as required to meet changing priorities.
- Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
- Excellent relationship and stakeholder management skills at all levels.
- Ability to understand brand objectives to shape partnership strategies that deliver both Return on Investment (ROI) and Return on Objectives (ROO).
- Proven experience in leading and developing partner activation plans and campaigns.
- Proven experience in sponsorship programme creation and sale/negotiation.
- Experience working with cross‑functional project teams.
- Outside‑of‑the‑box thinking and an ability to challenge convention to drive projects end‑to‑end from concept to creation.
- Digital native.
- Proven experience in working with commercial contracts and legal teams.
- Ability to blend creativity with commerciality and prioritise key revenue‑driving or value‑additive activity for WSL Football and our Partners.
- Proven experience in managing and supporting direct reports and channelling their professional growth.
- Skills and experience of working alongside Marketing, Content, Brand and Communications.
- Strategic thinker able to consider wider and longer‑term impacts.
- A desire to learn and continuously improve, ensuring the Commercial Partnerships team is seen at the forefront of innovation.
- Experience in sponsorship research and insight measurement.
- Interest and knowledge of sport and sponsorship markets.
- Relevant qualification/degree.
- Interest and knowledge of women's football.
- Understanding of the digital marketing landscape.
- Experience of working with broadcasters and the media.
- Strong presentation and reporting skills.
- FOR THE LOVE OF THE WOMEN’S GAME – Every decision we make drives the growth, quality, and impact of women's football for future generations.
- GREATNESS NEVER SETTLES – We have the relentless drive to keep the women's game growing, and reaching for more. We have the courage to push boundaries, innovate boldly and continuously rewrite the playbook.
- FIND A WAY TO WIN, TOGETHER – We move as one – lifting each other up and having each other’s backs. Together, we unite players, clubs, fans, and communities to achieve greatness.
- CHAMPION THE FEMALE ATHLETE, ON AND OFF THE PITCH – We celebrate and support female athletes, empowering them to shine in their football careers and beyond.
- PUT FANS IN THE FRONT ROW – Fans are the VIPs at the heart of our game. We must thrill, inspire, and connect with them to build lifelong loyalty.
The Women's Super League Football office is based in Farringdon in Central London.
Partnerships Manager - Women's Super League Football in Burton upon Trent employer: The FA
Contact Detail:
The FA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Manager - Women's Super League Football in Burton upon Trent
✨Tip Number 1
Network like a pro! Get out there and connect with people in the women's football scene. Attend matches, events, and industry meet-ups to make those valuable connections that could lead to your next opportunity.
✨Tip Number 2
Show your passion for women's football! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to elevate the game and engage fans – they’ll love your energy!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to clubs and organisations directly, expressing your interest in partnership roles. You never know when an opportunity might arise!
✨Tip Number 4
Utilise our website to apply! We’ve got all the latest roles listed, so make sure you check it out regularly. Tailor your approach for each application to show you’re the perfect fit for the Partnerships Manager role.
We think you need these skills to ace Partnerships Manager - Women's Super League Football in Burton upon Trent
Some tips for your application 🫡
Show Your Passion for Women's Football: When you're writing your application, let your love for women's football shine through! Share any experiences or insights you have about the game and how it inspires you. We want to see that you're as excited about this role as we are!
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the key accountabilities listed in the job description. We’re looking for someone who can drive value and create impactful activation programmes, so show us how you can do just that!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at The FA
✨Know Your Partnerships
Before the interview, dive deep into the current partnerships within the Women's Super League. Understand their objectives and how they align with the league's mission. This will help you demonstrate your knowledge and show how you can contribute to enhancing these relationships.
✨Showcase Your Creativity
Be prepared to discuss innovative activation strategies you've implemented in past roles. Think outside the box and come up with fresh ideas that could elevate WSL Football's partnerships. This will highlight your ability to blend creativity with commerciality, a key aspect of the role.
✨Demonstrate Stakeholder Management Skills
Prepare examples of how you've successfully managed relationships with various stakeholders. Highlight your communication skills and how you've navigated challenges in previous partnerships. This will reassure them that you can handle the diverse range of teams involved in WSL Football.
✨Align with Their Values
Familiarise yourself with the core values of WSL Football. During the interview, express how your personal values align with theirs, especially around championing female athletes and putting fans first. This connection can set you apart as a candidate who truly understands and embodies their mission.