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- Tasks: Manage and create engaging content for social media platforms like TikTok and Instagram.
- Company: Join ExtraCare, an award-winning charity dedicated to improving lives for older people.
- Benefits: Enjoy 25 days annual leave, a contributory pension, and free gym access.
- Why this job: Make a real impact while working in a supportive and inclusive environment.
- Qualifications: Strong writing skills and digital creativity are essential; a passion for older people's stories is a plus.
- Other info: Full-time role based in Coventry with opportunities for ongoing training and development.
The predicted salary is between 22700 - 26700 £ per year.
Are you an enthusiastic and experienced Social Media Officer? ExtraCare are looking for an experienced and enthusiastic Social Media Officer to join our award-winning charity, The ExtraCare Charitable Trust, and contribute to our mission of creating ‘better lives for older people'. This opportunity is on a full-time permanent contract, based at our Head Office in Binley, Coventry.
The successful candidate will manage and develop ExtraCare's social media channels through the design, creation and delivery of engaging, audience centric content across multiple platforms, including - but not limited to - Facebook, LinkedIn, Tik Tok, Instagram and YouTube.
Benefits of the role include:
- 25 days annual leave, plus Bank Holidays
- Contributory Pension (up to 9%)
- Enhanced maternity and paternity allowance
- Buy And Sell Holiday
- Free Life Insurance
- Cycle2work Scheme
- Attendance Reward
- Free use of onsite location gyms
- Ongoing Training and Development
Role Details:
- Hours: 37.5 per week
- Location: Head Office (occasional travel to locations)
- Salary: £26,769 per annum
Key Duties:
The successful candidate will support the development and implementation of ExtraCare's digital marketing strategy and stay up-to-date with the latest social media practices and technologies, evaluating the use of, and adopting new functionality and platforms where appropriate. The role will require proactively engaging with our online audience, sparking conversation and responding to incoming queries, strengthening relationships and harnessing our online advocates.
The Social Media Officer will need to utilise our social media channels to extend the reach of our charity and corporate messages, raising awareness of ExtraCare, and to support the generation of leads for the sales team. Strong written communication skills and digital creative skills are required for developing and maintaining social media content, including basic design skills and the ability to create images and short videos.
We are looking for a Social Media Officer with a genuine interest in the lives of older people, their stories and interests. They should also have an understanding of PR and reputational issues.
ExtraCare strives to create a workplace that fully reflects society. We want our staff to feel empowered to bring their full, authentic selves to work and be part of a safe and supportive community.
Do not miss out! Click ‘apply' now to make an invaluable impact to the lives of our residents as our new Social Media Officer.
Closing Date: Sunday 22 June 2025
First Stage Interviews: Thursday 03 July 2025
Second Stage Interviews: Thursday 10 July 2025
ExtraCare is committed to making our recruitment practices as fair and inclusive as possible for all. This includes making reasonable adjustments to support candidates throughout the recruitment process. ExtraCare reserve the right to close this advertisement early. Be one of the first to apply!
Social Media Officer in Coventry employer: The Extracare Charitable Trust t/a Extracare Ltd
Contact Detail:
The Extracare Charitable Trust t/a Extracare Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Officer in Coventry
✨Tip Number 1
Familiarise yourself with ExtraCare's mission and values. Understanding their focus on improving the lives of older people will help you tailor your conversations during interviews and demonstrate your genuine interest in their work.
✨Tip Number 2
Engage with ExtraCare's social media channels before applying. Comment on their posts, share relevant content, and show your enthusiasm for their initiatives. This will not only give you insights into their current strategies but also make you more memorable to the hiring team.
✨Tip Number 3
Prepare examples of your previous social media campaigns that align with ExtraCare's goals. Be ready to discuss how you can create engaging content that resonates with their audience, particularly focusing on the interests and stories of older people.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing. Being knowledgeable about new platforms and functionalities will show your proactive approach and readiness to innovate within the role.
We think you need these skills to ace Social Media Officer in Coventry
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and skills required for the Social Media Officer position. Tailor your application to highlight your relevant experience in managing social media channels and creating engaging content.
Showcase Your Skills: In your CV and cover letter, emphasise your strong written communication skills and any digital creative skills you possess. Include examples of past social media campaigns you've managed, particularly those that demonstrate your ability to engage with an audience and raise awareness.
Personalise Your Application: Make sure to personalise your cover letter by addressing it to the hiring manager if possible. Mention why you are passionate about ExtraCare's mission and how your values align with their goals of improving the lives of older people.
Proofread Your Documents: Before submitting your application, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a role focused on communication.
How to prepare for a job interview at The Extracare Charitable Trust t/a Extracare Ltd
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and how it can positively impact the lives of older people. Share examples of successful campaigns you've managed and how they engaged audiences.
✨Demonstrate Your Creative Skills
Prepare to showcase your digital creative skills. Bring along a portfolio or examples of your work, including images and videos you've created for social media. This will help illustrate your ability to produce engaging content.
✨Understand ExtraCare's Mission
Familiarise yourself with ExtraCare's mission and values. Be ready to discuss how your role as a Social Media Officer can contribute to creating better lives for older people and how you can help raise awareness of their initiatives.
✨Be Ready for Scenario Questions
Expect questions that assess how you would handle specific situations, such as responding to negative comments or engaging with the audience. Think about your approach to building relationships online and how you would manage PR issues.
