At a Glance
- Tasks: Lead marketing strategy to grow audiences and drive revenue for a dynamic sports organisation.
- Company: Established sports organisation in Yorkshire with bold ambitions for growth and innovation.
- Benefits: Opportunity to shape marketing initiatives and work in a collaborative environment.
- Other info: Join a passionate team and help transform the organisation's marketing approach.
- Why this job: Make a real impact in the sports industry while driving fan engagement and commercial success.
- Qualifications: Proven experience in senior marketing roles, especially in consumer-facing sectors.
The predicted salary is between 51750 - 63250 £ per year.
About the Sports Organisation
This established sports organisation based in Yorkshire is entering a defining period in its evolution, with a bold long-term strategy and significant ambitions for growth, innovation and impact.
The organisation is investing in its marketing function to build a more digital-first, insight-led and commercially focused approach, strengthening how it engages audiences and supports wider business objectives.
The Head of Marketing will be a key appointment within this next phase, helping drive the organisation's ambitions both on and off the field of play.
The Impact You'll Make
As Head of Marketing, you will play a central role in the organisation's commercial transformation, leading its marketing strategy and delivery to grow audiences, deepen fan engagement and drive revenue.
The role combines strategic leadership with strong commercial instinct and operational discipline.
From long-term planning through to campaign delivery, you will ensure marketing activity aligns with wider business objectives, strengthens audience engagement and delivers measurable impact across key revenue streams.
Key Responsibilities
- Define and deliver an integrated marketing strategy aligned to commercial and brand objectives.
- Lead the development and execution of campaigns that drive awareness, engagement, attendance and revenue.
- Oversee brand positioning, messaging and marketing communications across all channels.
- Drive audience growth through digital marketing, CRM, personalisation and data-led marketing initiatives.
- Help shape the Club's digital roadmap, including customer engagement platforms, website development and app evolution.
- Support revenue growth across ticketing, memberships, hospitality, retail, partnerships and non-sporting events through targeted marketing strategy and execution.
- Champion a fan-first culture across the Club, ensuring supporter insight informs planning and decision-making.
- Own and embed clear planning frameworks, campaign calendars and reporting processes across the department.
- Lead and develop the marketing team, creating a high-performing and collaborative environment.
- Build strong relationships with stakeholders across the organisation to support delivery of key objectives.
Your Skills and Experience
- Proven experience in a senior marketing role within sport, FMCG, entertainment, retail, hospitality or another consumer-facing sector.
- Strong track record of delivering integrated marketing strategies that drive audience growth and commercial performance.
- Experience across brand, digital marketing, CRM, campaign planning and performance marketing.
- Strong understanding of customer journeys, engagement strategies and conversion optimisation.
- Commercially minded, with the ability to connect marketing activity to business outcomes.
- Experience using data, insight and reporting to inform decision-making.
How to Apply
If this role is of interest, then please press the apply button and include a copy of your CV.
The Executives in Sport Group have partnered with this sports organisation to appoint a Head of Marketing.
All direct applications and CV's will be forwarded to The Executives in Sport Group.
We ask that applicants complete our diversity monitoring form.
You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.
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Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
Head of Marketing in Leeds employer: The Executives in Sport Group
As a leading Formula 1 team, we pride ourselves on being an exceptional employer that champions innovation and excellence in the fast-paced world of motorsport. Our dynamic work culture fosters collaboration and creativity, offering employees unparalleled opportunities for growth and development while working alongside industry experts. With a commitment to delivering world-class experiences, our team ensures that every member is valued and empowered to contribute to our premium hospitality programme across the globe.
Contact Details:
The Executives in Sport Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Executives in Sport Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Executives in Sport Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Executives in Sport Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Marketing in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Executives in Sport Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Executives in Sport Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Executives in Sport Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Executives in Sport Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Executives in Sport Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Executives in Sport Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
