At a Glance
- Tasks: Lead marketing strategy to grow audiences and deepen fan engagement.
- Company: Established sports organisation in Yorkshire with bold growth ambitions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a collaborative team focused on innovation and audience engagement.
- Why this job: Be at the forefront of transforming sports marketing and making a real impact.
- Qualifications: Proven experience in senior marketing roles, especially in consumer-facing sectors.
The predicted salary is between 51750 - 63250 £ per year.
About the Sports Organisation: This established sports organisation based in Yorkshire is entering a defining period in its evolution, with a bold long-term strategy and significant ambitions for growth, innovation and impact.
The organisation is investing in its marketing function to build a more digital-first, insight-led and commercially focused approach, strengthening how it engages audiences and supports wider business objectives.
The Head of Marketing will be a key appointment within this next phase, helping drive the organisation’s ambitions both on and off the field of play. As Head of Marketing, you will play a central role in the organisation’s commercial transformation, leading its marketing strategy and delivery to grow audiences, deepen fan engagement and drive revenue.
The role combines strategic leadership with strong commercial instinct and operational discipline. From long-term planning through to campaign delivery, you will ensure marketing activity aligns with wider business objectives, strengthens audience engagement and delivers measurable impact across key revenue streams.
- Define and deliver an integrated marketing strategy aligned to commercial and brand objectives.
- Oversee brand positioning, messaging and marketing communications across all channels.
- Drive audience growth through digital marketing, CRM, personalisation and data-led marketing initiatives.
- Help shape the Club’s digital roadmap, including customer engagement platforms, website development and app evolution.
- Support revenue growth across ticketing, memberships, hospitality, retail, partnerships and non-sporting events through targeted marketing strategy and execution.
- Champion a fan-first culture across the Club, ensuring supporter insight informs planning and decision-making.
- Own and embed clear planning frameworks, campaign calendars and reporting processes across the department.
- Lead and develop the marketing team, creating a high-performing and collaborative environment.
Proven experience in a senior marketing role within sport, FMCG, entertainment, retail, hospitality or another consumer-facing sector. Strong track record of delivering integrated marketing strategies that drive audience growth and commercial performance. Experience across brand, digital marketing, CRM, campaign planning and performance marketing. Commercially minded, with the ability to connect marketing activity to business outcomes. Experience using data, insight and reporting to inform decision-making.
Marketing CRM Lead in Huddersfield employer: The Executives in Sport Group
As a leading Formula 1 team, we pride ourselves on being an exceptional employer that champions innovation and excellence in the fast-paced world of motorsport. Our dynamic work culture fosters collaboration and creativity, offering employees unparalleled opportunities for growth and development while working alongside industry experts. With a commitment to delivering world-class experiences, our team ensures that every member is valued and empowered to contribute to our premium hospitality programme across the globe.
Contact Details:
The Executives in Sport Group Recruitment Team
